Brian Ropp Email & Phone Number

New York, NY, US

Miami, FL, US

• Owned all aspects of product and engineering for a venture-backed hardware technology startup.
• Led a team of 4 Product and Project Managers, 2 UX Designers, and multiple external engineering firms.
• Launched 5 new product categories responsible for a total of $XM in revenue.
• Enabled additional fundraising rounds by creating $XM+ of recurring revenue with a subscription product.
• Boosted paid D2C conversion by 20% with A/B and funnel testing.
• Performed competitive analyses using market research, product teardowns, and customer interviews.

Flanders, New Jersey, US

• Developed Epik Card – the first gift card for kids redeemable at multiple family-focused brands.
• Created GTM strategy by guiding a team spanning sales, business development, marketing and design.
• Closed $250K+ in seed fundraising with financial forecasts that quantified market opportunity.
• Jump-started distribution with zero upfront costs by securing an agreement with a leader in gift cards.
• Assembled more than a year of marketing material by maximizing a content production budget of $100K.

• Product and technology leader of a family–focused music streaming service.
• Generated a 4x increase in subscription sales through exploration of qualitative and quantitative data.
• Doubled app usage sessions YoY, resulting in Apple featuring the product on the App Store.
• Increased first-time subscription trials by developing a better converting user onboarding process.
• Unlocked new distributors by allowing multiple product generations to communicate through a single API.

• Engineering Director for a tween entertainment news web property with 400K+ monthly unique visitors.
• Managed a development backlog with a team of 4 Software Engineers, UX Designer, and QA Engineer.
• Lifted monthly page views 35%+ YoY with a better engaging asynchronous content platform.
• Interpreted business requirements into product roadmaps, user stories, and feature backlogs.
• Rectified product growing pains by analyzing log data and implementing procedures to debug issues.

◆ Developed interactive website for new video web series.◆ Designed look-and-feel of website and convert Photoshop comps to HTML.◆ Collaborated with multiple partners, including sponsors, to increase traffic and revenue.

◆ Built a new dynamic website using both open and closed source software.◆ Administered users and promote a proper security policy.◆ Developed further functionality in a PHP/MySQL environment.

◆ Designed compelling poster-size layouts for on-campus clients using Adobe Creative Suite.◆ Uncovered client goals and expectations.◆ Prepared designs for high-volume printing.

GB

◆ Assisted in maintenance of video distribution platform built on Brightcove and Drupal.◆ Designed documents for press using Adobe Photoshop, InDesign, and Illustrator.◆ Edited video content for web using Final Cut Pro.◆ Interacted with clients and resolve inquires from distribution partners.