Brian Rothenberg

Brian Rothenberg Email and Phone Number

Partner at defy.vc | ex-VP of Growth at Eventbrite & 2x Founder @ defy.vc
About Brian Rothenberg

Founder & startup growth leader turned early stage VC & partner to founders.I have operated through every stage: from founding, seed, series A through late-stage funding, all the way through IPO – from idea to hundreds of millions in revenue. I was at Eventbrite for 6+ years from startup through IPO ($300M revenue, nearly $3B market cap), serving as VP of Growth and running a $100M+ revenue line as GM. I founded a local services marketplace, SkillSlate, backed by First Round and Canaan Partners, which we sold to TaskRabbit (acquired by IKEA). I have also been an angel investor and growth advisor to dozens of startups as part of Sequoia's Scout program, First Round Capital's Angel Track + Expert Network, and YC's Growth Council.

Brian Rothenberg's Current Company Details
defy.vc

Defy.Vc

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Partner at defy.vc | ex-VP of Growth at Eventbrite & 2x Founder
Brian Rothenberg Work Experience Details
  • Defy.Vc
    Partner
    Defy.Vc Apr 2019 - Present
    Woodside, California, Us
    Early stage VC supporting founders in building and scaling exceptional companies. Defy is a $700M+ venture capital firm.– Aalto (https://aalto.com/): The private real estate market; a different way to buy & sell homes. Backed by Defy and Sequoia Capital.-Almanax (https://www.almanax.ai/): AI-powers security tools to make web3 safer. Incubated company from idea to MVP, brought on co-founders and invested initial capital. Board of Directors.- Elements (https://www.elements.io/): The most flexible payments platform for developers. Backed by Defy, Accel, Harrison Metal. Acquired by Circle to accelerate global crypto payments.– Fourthwall (https://fourthwall.com/): Helping creators turn passion into income. Backed by Defy, Lightspeed, Initialized, and 776.- Moment (https://moment.co): Elevated digital experiences for the masses. Backed by Defy and Forerunner. Acquired by Patreon.– Novi (https://noviconnect.com/): B2B marketplace providing supply chain transparency for the multi-trillion dollar consumer goods and chemicals industries. Board of Directors. Backed by Defy, Greylock, and Tiger Global.– OfficeTogether (https://officetogether.com/): OfficeTogether helps companies with hybrid work. Acquired by Envoy.– PerkUp (https://www.perkupapp.com/): Perks & rewards that employees love. Backed by Defy and angels. Board of Directors.- PuppyGraph (https://www.puppygraph.com): powerful graph capabilities without a separate graph database. Board of Directors.- Safara (https://www.safara.com/): The next-gen online travel agency for millennials & gen Z. Backed by Defy & Sequoia Capital. Board of Directors.
  • Eventbrite
    Vp Of Growth & Gm
    Eventbrite Dec 2012 - Feb 2019
    San Francisco, California, Us
    I helped grow Eventbrite from a startup into the world’s largest event technology platform and live experiences marketplace. As Eventbrite’s first VP of Growth, CMO, and VP/GM of the company’s largest segment of revenue, played a key role scaling globally to $300M in revenues, and through our IPO (NYSE: EB) with a nearly $3B market cap.I served as VP & GM of Eventbrite's self-service business/product with global revenue responsibility ($100M+ revenue line). I led a cross-functional team spanning product, engineering, analytics, marketing, finance, and others to grow our business around the world. I was also Eventbrite's first Head/VP of Growth, and was interim CMO. Select areas of responsibility in these roles:- Leadership of a 50+ person global team working to grow Eventbrite across four continents. - Co-founded our cross-functional growth team, working with product, UX, engineering, & analytics to rigorously test and scale creative data-driven user growth strategies.- More than tripled our viral conversion rate of event attendees into event creators, driving massive near zero-cost customer growth – a key strength listed in our IPO prospectus.- Responsibility for global user acquisition efforts including paid and organic channels, inbound/demand generation, as well as our category-focused marketing efforts- Built out our SEO program from scratch to being listed as a key strength in our IPO filing. Over this span the team grew SEO traffic 20x to hundreds of millions of annual visits.- Led growth analytics to measure, learn, and make data-informed decisionsEach year, Eventbrite serves hundreds of thousands of event creators and 100M+ active ticket buyers around the globe, generating billions of dollars in ticket sales since inception. Eventbrite was backed by Sequoia Capital and is now public on the NYSE (EB).
  • Sequoia Capital
    Scout
    Sequoia Capital 2018 - 2019
    Menlo Park, Ca, Us
    Angel / seed / series A investor through Sequoia's scout program.
  • Y Combinator
    Growth Advisory Council
    Y Combinator 2018 - 2019
    Us
    "If we imagine Y Combinator as the university degree for startups, the Growth Program is grad school." Advising companies such as Gusto, Webflow, and other scale-stage YC startups.
  • First Round Capital
    Expert Network Advisor & Angel Track
    First Round Capital 2015 - 2019
    San Francisco, Ca, Us
    Advisor within the First Round Expert Network, a carefully curated community of experts, helping First Round startups solve their biggest challenges.Also a member of First Round Angel Track — a masterclass and community for new angel investors. One of 15 people selected to the inaugural cohort from 500+ applicants including many of the highest-caliber operators in tech.
  • Freelance
    Angel Investor & Advisor
    Freelance 2012 - 2019
    Angel investor and early advisor to a group of startups now valued at more than $10.5B with co-investors including Defy, Sequoia, Index, Bessemer, First Round, IVP, a16z, GGV, Initialized, Tiger Global, Coatue, and others.Attentive Mobile - Mobile CRM and marketing platform for e-commerce. Seed to $7B valuation, raised $843M from Sequoia, IVP, Tiger Global, Coatue, & Bain Ventures. Rupa Health - Improving human health by making integrative medicine more accessible, available, and approachable for every patient on the planet. Backed by First Round, Bessemer, Defy, and others.Wonderschool – Building a marketplace creating micro-entrepreneurs out of educators, and helping hard-working parents find better childcare. Backed by $24M from a16z, First Round, Goldman Sachs, & more.Braid - Spend together: create flexible group accounts for shared spending. Backed by Index, Unusual Ventures, and more.Fishbowl - A social network that connects professionals within the same industry, company, and/or affinity groups to have candid conversations about workplace topics. Backed by GGV & others. Acquired by Glassdoor.FundersClub - The world's first online startup investing platform, with $105M+ invested in 280+ startups, generating $7.6B of portfolio valuation across Coinbase, Instacart, Flexport, Teespring, & more. Backed by YC, First Round, Spark, a16z.The Mission - The Mission is a next-generation media network (#1 publisher on Medium), connecting its audience with relevant enterprises via a new inbound marketing solution. 2x “Best of” podcasts by Apple.Stealth Startup - Self-service SaaS startup founded by a stellar serial entrepreneur.Earnest - A unique merit-based lender. Backed by a16z, Battery, First Round, Maveron. Acquired for $155M.LifeLock - Growth advisor to LifeLock (NYSE: LOCK) leading up to their $2.3B sale to Symantec.Immediately - Seed investor. Mobile platform for modern sales professionals. Acquired by New Relic.And others...
  • Taskrabbit
    Co-Head Of Marketing
    Taskrabbit Dec 2011 - Jan 2013
    San Francisco, Ca, Us
    Joined via acquisition of my company, SkillSlate, which we integrated in the first quarter of 2012. TaskRabbit was acquired by IKEA in October 2017.I co-led the marketing team heading up user acquisition & retention, helping the company more than 3x our business volume and revenue over my tenure. TaskRabbit is the leading peer-based local labor marketplace that enables individuals and businesses to outsource small jobs to others in their community. The company was backed by Founders Fund, Lightspeed, Shasta, and First Round Capital.
  • Skillslate
    Co-Founder
    Skillslate Dec 2009 - Dec 2011
    New York, Ny, Us
    Co-founded SkillSlate, a local services marketplace backed by First Round Capital, Canaan Partners, and angel investors. I led product, growth, and marketing for the business. SkillSlate was acquired by TaskRabbit December 2011 (later acquired by IKEA).Hire people, not companies – SkillSlate connects consumers with great independent service professionals, and provides service businesses with tools to earn more customers.
  • Canaan
    Venture Capital Mba Intern
    Canaan Sep 2009 - Apr 2010
    San Francisco, California, Us
    MBA investment intern at Canaan Partners, an early-stage venture capital fund with $3.5B of capital under management, and with more than 85 acquisitions and 53 IPOs to date. Prior/current investments: Instacart, TheRealReal, LendingClub, Doubleclick, Match.com, Kabam, RelayRides, Urbansitter, Zoosk and more.
  • Yahoo! Inc.
    Product Manager
    Yahoo! Inc. Jun 2004 - Dec 2008
    Sunnyvale, Ca, Us
    Promoted 4 times in 4 years from Intern (Yahoo!'s first formal internship class) to youngest PM in the company at the time. Drove consumer product and user growth initiatives for one of Yahoo!'s fastest growing and most profitable business units. - Grew Y! Real Estate 10x to the #1 most visited real estate site (up from #14 at start date).- Earned a Webby Award for the real estate category- Scaled our SEO traffic more than 2,900% to millions of SEO visits / mo- Held concurrent role as Team Lead (the only non-Director in our division to hold this role) for cross-functional Search Engine Optimization (SEO) projects and consulting across the Local Marketplaces & Commerce division (includes Local, Hotjobs, Shopping, Travel, Autos, Real Estate and Personals)
  • Eventticketsnow.Com
    Founder & Ceo
    Eventticketsnow.Com 2001 - 2005
    Founded EventTicketsNow.com, an online event tickets marketplace, and bootstrapped the business out of my college dorm room. Over a span of 4 years I built our product, scaled a network of domestic & international brokers, expanded to multiple distribution/sales channels (website, eBay PowerSeller, StubHub Large Seller program), and grew the business to substantial profitability.

Brian Rothenberg Skills

Entrepreneurship Product Management Product Marketing Seo E Commerce Start Ups Leadership Marketing Sem Lead Generation Management Business Strategy Venture Capital Analytics Online Marketing Business Development User Experience Customer Acquisition New Business Development Mergers And Acquisitions Cross Functional Team Leadership Integrated Marketing Team Building Affiliate Marketing Growth Strategies Email Marketing Mentoring Local Local Search Customer Retention Conversion Optimization Marketing Analytics Growth Online Marketplace Search Engine Optimization Search Engine Marketing Growth Hacking Marketplaces

Brian Rothenberg Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    General Management
  • University Of Southern California
    University Of Southern California
    Entrepreneurship & Marketing

Frequently Asked Questions about Brian Rothenberg

What company does Brian Rothenberg work for?

Brian Rothenberg works for Defy.vc

What is Brian Rothenberg's role at the current company?

Brian Rothenberg's current role is Partner at defy.vc | ex-VP of Growth at Eventbrite & 2x Founder.

What is Brian Rothenberg's email address?

Brian Rothenberg's email address is br****@****ail.com

What is Brian Rothenberg's direct phone number?

Brian Rothenberg's direct phone number is +121332*****

What schools did Brian Rothenberg attend?

Brian Rothenberg attended Nyu Stern School Of Business, University Of Southern California.

What are some of Brian Rothenberg's interests?

Brian Rothenberg has interest in Football, E Commerce, Real Estate, Snowboarding, Music/concerts, Venture Capital/private Equity, Technology, Local, Consumer Internet, Exercising.

What skills is Brian Rothenberg known for?

Brian Rothenberg has skills like Entrepreneurship, Product Management, Product Marketing, Seo, E Commerce, Start Ups, Leadership, Marketing, Sem, Lead Generation, Management, Business Strategy.

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