Brian Rudisill Email & Phone Number

Fayetteville, Arkansas Area

Why waste money building a new website or launching a new creative campaign, if you truly don't know how to communicate the key selling points about your company. At Zipline, we help our clients first understand who they are by utilizing our "Baseline Journey" workshop that navigates them down a path to help them discover their true brand identity. We establish a brand baseline as a result of this engaging workshop that will be the driving force and filter through which we put all of our efforts moving forward.What happens once the journey is complete? Well, it's time to put your polished new brand on a Zipline where it will soar to new and exciting places.Take your brand on the ride of a lifetime. Explore. Discover. Define.

Springdale, Ar

• Managed the firm’s strategic relationship with all existing clients, secured new clients and served as the primary contact between the home office and Northwest Arkansas office. • Led the team to secure clients like George’s Chicken, Nice-Pak, Coca-Cola, Tyco Security, Hugg & Hall, Arkansas Arts Academy, United Bank, United Built Homes, Plano Synergy, Ropeswing Hospitality and numerous others.• Key areas of focus were shopper marketing, traditional marketing, digital marketing, brand development and internal marketing• Responsible for managing all aspects of the P&L for NWA office to insure goals were met• Managed all aspects of the CJRW staff, consisting of a staff of 7-13 employees including account, creative, traffic manager and accounting.• Developed proprietary branding process called “Base Camp” and served as facilitator of strategic brand workshops that lead our clients down a very defined branding process.

Bentonville, Ar

• Currently managing the firm’s strategic relationship with Walmart Associate Marketing, serving as the primary contact between the Inward Boston office, Inward Bentonville team, and Walmart client teams• Provide branding, integrated marketing communication plans for associate marketing and engagement programs supporting multiple Walmart departments including Marketing, Innovations, and HR.• Manage all aspects of the Inward Arkansas office, consisting of a staff of 8 employees including account, creative..• Lead the team and drive the development of strategic associate marketing and communication plans that meet the client’s needs and objectives• Maintain client relationships, resolving conflict quickly and providing detailed updates to all parties involved

• Manage all aspects of JWT Action Arkansas office, staff of 7 employees.• Own Team Leader relationships for each client, develop and execute yearly agreements with each client• Work closely with Shopper Marketing leads to coordinate multi-brand Walmart programs between all divisions of Nestlé USA and Johnson and Johnson.• Knowledge of all retailer specific tactics and possible vehicles that could be used to grow the business.• Research, evaluate and determine efficiency of spend for marketing programs.

• Drive strategic thinking against yearly retailer specific marketing plans for Kimberly Clark, Nestle and Johnson and Johnson brands based on budgets, objectives and current retailer insights.• Account Supervisor for Kimberly Clark client for both Walmart and Kroger account• Oversee the execution of all elements within the approved plan.• Knowledge of all retailer specific tactics and possible vehicles that could be used to grow the business.• Research, evaluate and determine efficiency of spend for marketing programs.

• Retain and build strong business relationships with all clients • Manage all aspects of all Tyson foods marketing accounts • Plan and execute national and regional in-store promotions, free standing inserts (FSIs), online promotions, corporate initiatives and sales collateral materials• Develop overall marketing strategy based on client needs and objectives• Manage partnership opportunities and work with partners for program execution• Supervise project budgets and process agency billing

• Accounts managed: Subway Restaurants, Uncle Ben’s, Arkansas State Tourism, Tyson Foods• Build and manage additional advertising accounts for a variety of clients• Direct client feedback to agency team and deliverables to client• Develop and implement promotions for restaurant, CPG, and tourism based clients• Plan and execute sweepstakes promotions for corporate sponsorships • Provide in-store support and event planning/execution for corporate sponsorships

Ba, Advertising Public Relations

Activities and Societies: Vice President, Phi Delta Theta Fraternity

Education record