Brian Rudolph

Brian Rudolph Email and Phone Number

Marketing Leader | Marketing Strategy and Operations | GTM | Digital Transformation @ Eureka! Interactive Consulting
Roswell, GA, US
Brian Rudolph's Location
Roswell, Georgia, United States, United States
Brian Rudolph's Contact Details
About Brian Rudolph

Brian Rudolph is best known as a digital strategist, a brand marketer, and a mentor who has worked for some of the world’s largest brands including Coca-Cola, AT&T, Verifone, and Sage. Now, he shares that knowledge as a Digital Strategist and Marketing Leader - working to help companies understand and activate the digital customer journey, producing results that are tied to true business objectives, not just marketing KPIs. Most recently, he led the Experience Design practice at ARKE with an amazing team of strategists and creatives with the mission to define and craft outcome driven digital brand experiences for our clients.Previously, Brian was the Global Digital Marketing Lead for Verifone, the global leader in payment solutions. He led digital strategy for global initiatives and led the team responsible for managing and supporting all aspects of Verifone's digital presence in over 150 countries. As business owner of Coca-Cola’s Social @ the Core strategy, Brian literally “wrote the book” (well, at least the PowerPoint) for Coca-Cola’s global social marketing efforts. His mission as Digital Marketing Capabilities Manager was to ensure that Coca-Cola maintained strategic leadership in digital marketing by building and strengthening digital marketing capabilities and expertise in local markets around the world. Brian is also on the board of AMA, Chair of the Social Media Club of Atlanta, an invited Member of The International Academy of Digital Arts & Sciences, serves on the Marketing Board of Directors for the Terry School of Business at the University of Georgia, and speaks frequently on a wide variety of social and digital marketing topics.

Brian Rudolph's Current Company Details
Eureka! Interactive Consulting

Eureka! Interactive Consulting

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Marketing Leader | Marketing Strategy and Operations | GTM | Digital Transformation
Roswell, GA, US
Website:
brianrudolph.me
Employees:
1
Brian Rudolph Work Experience Details
  • Eureka! Interactive Consulting
    Marketing Leader | Marketing Strategy And Operations | Gtm | Digital Transformation
    Eureka! Interactive Consulting
    Roswell, Ga, Us
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  • Eureka! Interactive Consulting
    Marketing Leader | Marketing Strategy & Operations | Gtm | Digital Transformation
    Eureka! Interactive Consulting Mar 2019 - Present
    Roswell, Us
    As a fractional marketing leader, I build and scale marketing organizations - with a focus on aligning marketing to revenue and business objectives. I develop marketing strategies based on real customer journeys, build workflows and process that break down silos across organizations, and leverage Agile & Center of Excellence methodologies to achieve goals that transform the marketing function. I produce results that are tied to true strategic business objectives and revenue growth, not just marketing KPIs.Key successes include:- Revenue growth through digital marketing, media, and transformation of marketing operations (Pindrop)- Transformation of full product lifecycle and GTM strategies for digital products (AJC/COX)- Lead Atlanta Journal-Constitution digital subscription launch (AJC/COX)- Development of Center of Excellence for Experimentation process and methodology (AJC/COX)- Develop websites, content and strategy workshops, digital marketing best practice playbooks, and marketing execution across multiple Broker/Owners/Agents (NextHome Franchises)- Product evangelist and US product launch consultation (WordNerds)- Websites, customer journey and strategic marketing playbooks, digital marketing execution, and marketing leadership (Multiple orgs and non-profits)
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  • Pavilion
    Executive Member
    Pavilion Jul 2021 - Present
    New York, Ny, Us
    Pavilion is a private membership organization where the world’s best GTM Executives come together to openly discuss business critical issues, strategies that work, and lessons learned with privacy and confidentiality.
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  • E78 Partners
    Head Of Enterprise Marketing
    E78 Partners May 2023 - Feb 2024
    Oak Brook, Illinois, Us
    Lead marketing team, SDRs, define the marketing strategy and campaign planning for a professional services and technology solutions.
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  • E78 Partners
    Head Of Marketing
    E78 Partners Nov 2022 - May 2023
    Oak Brook, Illinois, Us
    Lead marketing team, define the marketing strategy and campaign planning for a professional services and technology solutions.
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  • Pindrop
    Dir. Marketing Strategy And Operations
    Pindrop Sep 2021 - Sep 2022
    Atlanta, Georgia, Us
    As the agent of change in global marketing, built marketing strategy and improved marketing performance across marketing operations. Drove improvements to customer journey, lead flow, martech stack, workflow, and data that positioned marketing to double their marketing sourced pipeline. Also, acting Director of Demand Generation during a resource gap.
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  • Social Media Club Atlanta
    Co Chairman
    Social Media Club Atlanta Nov 2010 - Aug 2022
    Atlanta, Georgia, Us
    Co-Chair for the Social Media Club of Atlanta. SMCATL is your connection to the social and digital marketing community of Atlanta. We are part of a global community focused on professional growth, networking, local success, and growing our collective expertise in social media and all aspects of digital marketing.If you are interested in speaking at one of our meetings, please contact me.
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  • Atlanta Journal-Constitution
    Digital Transformation Lead (Contract)
    Atlanta Journal-Constitution Jan 2020 - Apr 2021
    Us
    Led digital transformation across digital products as the AJC moved from a shared services model to a stand alone organization, focusing on Agile methodologies.Customer Experience Journey Mapping andInsights for AJC digital productsBuilt digital product lifecycle models, product manager and product marketer training, process, and GTM strategies for the suite of digital productsManaged the refresh, new subscription strategy, and launch of digital subscriptions at the Atlanta Journal-Constitution.Developed an Experimentation Center of Excellence
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  • Arke
    Vice President, Experience Design
    Arke Nov 2017 - Mar 2019
    Atlanta, Georgia, Us
    I lead a team of Strategists, Analysts, and UX Designers with the mission to define and craft outcome driven digital brand experiences for our clients. In addition to managing and motivating a dedicated team of digital marketing specialists, I define and build the digital marketing disciplines needed to deliver on client and internal expectations and business objectives, support new business development and growth within existing accounts, and serve as a member of the Executive Leadership team.
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  • Arke
    Executive Director Of Digital Strategy
    Arke Apr 2017 - Nov 2017
    Atlanta, Georgia, Us
    I lead a cross-functional team focused on uncovering goals and opportunities for our clients, and then developing and evolving solutions that meet our clients’ objectives based on consumer insights and data. I provide a clear roadmap that orchestrates all relevant digital channels and tactics (i.e. websites, search, social, content marketing, marketing automation, e-commerce, apps, mobile, etc.) into one actionable plan, while keeping an eye out for emerging trends, technologies, and innovations that can further achieve our client’s business objectives.
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  • Sage
    Director Of Go-To-Market Strategy
    Sage Jan 2017 - May 2017
    Newcastle Upon Tyne, Gb
    As Director of Go-To-Market strategy at Sage, Brian develops product marketing and positioning, go-to-market strategy and marketing programs, sales enablement resources and best practices for the global and local marketing and sales teams at Sage.
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  • Verifone
    Global Digital Marketing Lead
    Verifone May 2015 - Dec 2016
    New York, Ny, Us
    Guides the digital strategy for product launches and global initiatives/campaigns and supports go-to-market digital needs of both corporate and local marketing teams around the world. Directs the team responsible for managing an inventory of digital properties supporting a global company active in over 150 countries.
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  • At&T
    Sr. Marketing Manager, Emerging Markets - Digital Life
    At&T Sep 2014 - May 2015
    Dallas, Tx, Us
    At AT&T, Brian got to practice what he preached to brand managers at Coca-Cola for several years, namely “There is no such thing as digital marketing – only marketing.” As Sr. Marketing Manager of brand expansion of the AT&T Home Automation platform called Digital Life Care, Brian planned the global launch this brand new offering in 2105 focused on helping those that need extra care to safely and independently remain in their own home with the help of home automation. He was responsible for development of the marketing and launch plans across event, PR, digital, in-store activations, mass media, direct marketing, and strategic partnerships.
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  • Coca-Cola
    Capabilities Manager, Social Connections (Formerly Global Interactive Marketing)
    Coca-Cola Apr 2011 - Jun 2014
    Atlanta, Ga, Us
    My Mission: To ensure Coca-Cola maintains the ability for strategic global leadership in digital marketing by owning and evangelizing Coca-Cola's “Social @ the Core” strategic vision throughout the system, by building digital marketing capabilities in local markets around the world (Digital Center of Excellence,) and by being a strategic resource and subject matter expert for Coca-Cola global and local marketers. • Develop Coca-Cola social marketing strategy and digital marketing best practices to ensure Coca-Cola maintains ability for strategic leadership in digital marketing. Own and evangelize Coca-Cola’s “Social @ the Core” strategic vision within the system• Business owner of Coca-Cola’s social publishing, response, moderation and social engagement platforms supporting over 2000 global marketers in 200 markets across the Coca-Cola system and their agency resources• Manage Social Support team for Coca-Cola providing platform support, marketing guidance, and moderation services for over 800 social presences • Develop and lead digital marketing best practice workshops (live and virtual) for Coca-Cola's global marketers, agency resources, and strategic partners across all business units and markets • Manage best practices library, intranet, and online social media training resources• Act as global strategic resource and subject matter expert for Coca-Cola global and local marketers
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  • Coca-Cola
    Digital Platforms
    Coca-Cola Aug 2006 - Apr 2011
    Atlanta, Ga, Us
    Business owner of www.Coca-Cola.com to develop new consumer communications platform replacing the static website. Develop strategy, objectives, and implement a new Coca-Cola.com across web, mobile, and social networks integrating Coca-Cola brand campaigns with Coca-Cola consumer database, email, mobile and social communications platforms, and customer and product locator web services. Bring established process and tools to Coca-Cola.com. MyCokeRewards.com: Lead development of interactive marketing strategy, planning and execution for the My Coke Rewards website pillar programs during a period of exponential growth – from 2.5 million to over 12 million members, hundreds of millions of points entered, and billions of consumer transactions – each interaction resulting in a managed consumer brand interaction. Collaborated with cross functional teams to plan and execute marketing objectives. Manage interactive agencies and technology partners to develop new functionality and implement marketing initiatives on the My Coke Rewards website. Develop process and best practices for My Coke Rewards which establish documented procedure for the organization. Manage timelines, budgets and coordination with outside agencies and vendors. Collaborate with key Coca-Cola partners such as American Idol, NASCAR, NCAA, Dick Clark Productions, and others.MyCoke.com: Business owner and program manager of MyCoke.com – the destination for all Coke youth-focused digital marketing for Digital Platforms at Coca-Cola North America. Responsible for strategy and execution of social, mobile, virtual world, and website programs on MyCoke.com. Work closely with Coca-Cola brand managers and cross functional interactive marketing teams to develop engaging digital youth programs that re-enforce Coca-Cola brands functional attributes, increase system value, create brand ambassadors, grow consumer engagement, and support North America Coca-Cola brand objectives for youth recruitment.
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  • Eureka! Interactive, Inc.
    President
    Eureka! Interactive, Inc. Jan 1998 - Jan 2010
    Owner and Manager of Interactive Agency servicing ad agencies, marketing and PR companies, and creative professionals. We are a full service interactive studio that offers all aspects of internet and multimedia production. Through the agencies we work with, our clients range from local businesses to Fortune 500 companies such as Lockheed Martin, PBS, Dow Chemicals, Siemens, First Union, and others.
  • Tima (The Interactive Media Alliance)
    President
    Tima (The Interactive Media Alliance) 2000 - 2004
  • Art Institute Of Atlanta
    Director Of Multimedia
    Art Institute Of Atlanta Aug 1995 - Dec 1997
    Atlanta, Georgia, Us
    Managed the operation of an academic department accepting degree seeking students. Hired and managed faculty, developed curricula, forecasted and managed department budget, advised students, evaluated and maintained technology, project management and teaching responsibilities. Also, worked with admissions, public relations, and marketing departments to promote academic program.
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Brian Rudolph Skills

Digital Marketing Social Media Marketing Mobile Marketing Marketing Social Media Digital Strategy Marketing Strategy Interactive Advertising Strategy Advertising Mobile Devices Integrated Marketing Interactive Marketing Digital Media Brand Management Strategic Partnerships Creative Direction Online Advertising Brand Development Public Relations Customer Insight Loyalty Marketing Marketing Communications Interactive Media Lead Generation Direct Marketing Relationship Marketing Content Strategy Media Planning

Brian Rudolph Education Details

  • University Of Maryland
    University Of Maryland
    And Design
  • Emory University
    Emory University
    Theater And Design

Frequently Asked Questions about Brian Rudolph

What company does Brian Rudolph work for?

Brian Rudolph works for Eureka! Interactive Consulting

What is Brian Rudolph's role at the current company?

Brian Rudolph's current role is Marketing Leader | Marketing Strategy and Operations | GTM | Digital Transformation.

What is Brian Rudolph's email address?

Brian Rudolph's email address is br****@****one.com

What is Brian Rudolph's direct phone number?

Brian Rudolph's direct phone number is +167877*****

What schools did Brian Rudolph attend?

Brian Rudolph attended University Of Maryland, Emory University.

What skills is Brian Rudolph known for?

Brian Rudolph has skills like Digital Marketing, Social Media Marketing, Mobile Marketing, Marketing, Social Media, Digital Strategy, Marketing Strategy, Interactive Advertising, Strategy, Advertising, Mobile Devices, Integrated Marketing.

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