Brian Wright

Brian Wright Email and Phone Number

Communications and Marketing Manager @ Hoffman Estates Park District
Chicago, IL, US
Brian Wright's Location
Greater Chicago Area, United States, United States
Brian Wright's Contact Details

Brian Wright personal email

About Brian Wright

I am a dedicated brand storyteller with a hunger to make a difference.By valuing operational efficiency, creativity and innovation, I have helped brands realize their shared objectives to develop marketing strategies.Disruption is my bread and butter, and I relish the opportunity to do so through innovative brand storytelling and other forms of media.Career Highlights:★ Secured $130K+ in strategic sponsorships within the first 9 weeks of employment at Santa’s Village and generated a $26K+ additional revenue stream with production companies that utilized the park to shoot TV commercials for the Illinois Lottery and a movie called "Christmas...Again?!" for Disney.★ Collaborated with agencies to create and implement targeted email, web, online, and in-park promotions for ticket sales, Season Pass sales, and in-park purchases at Santa's Village, resulting in:- $516.7K in revenue from January to mid-June 2022, 62.7% higher than the park's best year to date (2019).- $269.2K in Season Pass sales from October - December 2021, a 92% improvement over 2019.★ Obtained a 16% reduction in labor costs and eliminated $22.5K+ in overhead annually at Lifezone 360 by maintaining outstanding customer service and implementing efficient processes.★ Delivered $43.4K+ in additional revenue at HoverPark LLC by executing party packages/group events while generating $51K+ in further income by successfully developing online promotions.★ Raised $492K+ by overseeing and producing a fundraiser with 950 attendees within the first 5 weeks of employment at GIGI’s Playhouse and delivered $16K+ in savings for the national office through vendor contract negotiations.★ Achieved a $630K increase in practice revenue in a year and a 40% boost in practice net growth at Arlington Pediatrics via a tailored marketing blueprint while establishing a lifetime patient value of $4.3M.HOW CAN I HELP YOU?If you're looking for a marketing leader who...✅ Thinks like a business owner✅ Moves from strategy to execution with ease✅ Applies creative and analytical solutions to increase revenue...then we should talk. Connect with me here or at wright.r.brian@gmail.comMARKETING TALENTS: Digital Marketing🔸Brand Experince🔸Content Strategy🔸Customer Experience🔸Copywriting🔸Buyer Personas🔸Data Analysis🔸Marketing Automation🔸Sales Enablement🔸Brand Activation🔸Email Marketing🔸Demand GenerationCOMMUNICATION TALENTS: Public Relations🔸Active Listening🔸Integrated Communications🔸Media Relations🔸Public Speaking🔸Presentations🔸Team-Building

Brian Wright's Current Company Details
Hoffman Estates Park District

Hoffman Estates Park District

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Communications and Marketing Manager
Chicago, IL, US
Website:
heparks.org
Employees:
162
Brian Wright Work Experience Details
  • Hoffman Estates Park District
    Communications And Marketing Manager
    Hoffman Estates Park District
    Chicago, Il, Us
    View
  • Hoffman Estates Park District
    Communications & Marketing Manager
    Hoffman Estates Park District Jan 2023 - Present
    Hoffman Estates, Il, Us
    View
  • Santa'S Village Amusement & Water Park
    Brand Experience / Marketing Director
    Santa'S Village Amusement & Water Park 2020 - Jul 2022
    East Dundee, Illinois, Us
    ★ Led the development and execution of marketing initiatives, public relations, community engagement and in-park events for the 14-acre theme park and conducted industry research to devise marketing strategies to achieve company objectives.★ Developed the annual marketing campaign calendar to monitor and document relevant promotions/events throughout the year, in addition to preparing the promotional calendar for Season Pass sales.★ Collaborated with staff to streamline the "Reader of the Park" promotion to provide the program digitally, which generated $50K+ in savings for the company.★ Oversaw advertising/promotional activities (with oversight of 7 vendors covering social media, PR, and graphic design) while tracking campaign results to assess guest experience, operational efficiency, and marketing ROI.★ Generated positive media attention as the park's spokesperson, built strategic partnerships with area businesses, and played an active role at various Chamber of Commerce and community events.★ Marketed a new business venture, "SV Enterprises" - a snow removal company (affiliated with Santa's Village) in addition to collaborating on the creation of the "SV Santa 2 U" promotion, generating new revenue and garnering local/national news coverage.★ Redesigned branding on social media for consistency (created the handle "SantasVillageIL") and developed new marketing mottos - "FUN. FAMILY. MEMORIES." and "2 Parks for the Price of One" while directing the design of new marketing collateral.★ Spearheaded the redesign of the park website to deliver an improved guest experience by adopting easier navigation and a better color scheme under new brand direction and guidance.
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  • G3X Sports / Lifezone 360
    Director, Strategic Initiatives
    G3X Sports / Lifezone 360 2017 - 2020
    ★ Transitioned into a new role due to Hoverpark's acquisition by Lifezone 360, advising owners and presenting recommendations to senior staff on strategic business initiatives.★ Delivered process management and optimization for 3 business units within a 130K+ square foot facility and collected data to assess marketing metrics, ROI, and sales results to build business intelligence.★ Formulated marketing strategy and designed 2 websites and 4 online sales funnels while overseeing numerous social media campaigns.★ Developed and tracked P&Ls for 6 departments to examine financial projections and sales performance while providing leadership, coaching, and training to all company levels on best practices.
  • Hoverpark, Llc
    General Manager
    Hoverpark, Llc 2016 - 2018
    ★ Collaborated with owners on all facets of the start-up, including operations, marketing and business development, while leading daily procedures, including staffing, budgeting, payroll, and vendor management.★ Launched grand opening of a 15K square foot venue with 450+ attendees within the first 10 weeks of employment and generated free publicity on TV (Fox 32 Chicago) and in print (Daily Herald and NW Herald) to promote the entertainment venue.★ Built engagement via email newsletter with a consistent open rate of 25%+ (industry average is 16.9%) while recruiting, mentoring, and coordinating a team of 30, including 3 supervisors at 2 locations to ensure the delivery of quality service.
  • Freelance
    Marketing & Sales Consultant
    Freelance 2014 - 2016
    ★ Worked on a freelance basis devising marketing action plans and sales strategies for diverse businesses, including retail, healthcare, non-profit, and service providers, to attract, engage, convert and retain their ideal customers.★ Produced $5.1M+ in revenue for clients through strategic marketing/sales campaigns and generated $135K+ in revenue, exceeding sales goal by 22% within a month for a retail business.★ Coached 30+ clients on effective integrated marketing campaigns (digital, inbound, and direct response) while boosting online traffic and conversion by administering social media, reputation, SEM and SEO strategies.
  • Gigi'S Playhouse, Inc. - Down Syndrome Achievement Centers
    National Marketing Manager
    Gigi'S Playhouse, Inc. - Down Syndrome Achievement Centers 2015 - 2015
    Hoffman Estates, Il, Us
    ★ Managed 5+ staff and vendors while generating $16K+ in savings through effective contract negotiations.★ Eliminated $4.5K+ in overhead costs by overhauling the production of marketing collateral and monitored 30+ social media channels to ensure 21 locations across the United States utilized best practices and brand standards.
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  • Arlington Pediatrics, Ltd.
    Marketing Director
    Arlington Pediatrics, Ltd. 2010 - 2014
    ★ Promoted to establish brand marketing strategies to grow revenue among rising competition from retail clinics and an uncertain healthcare landscape while acting as the Project Manager, spearheading the design of an office remodel.★ Realized $142K+ in revenue by sending one email blast in addition to delivering $20K in additional annual profit by creating an in-house retail pharmacy.★ Created an outstanding lead generation book, “7 Secrets For Choosing The Right Pediatrician”, while promoting certified Lactation Consultants to area OB/GYN practices and developing valuable resources (classes, videos, support groups and welcome baskets) for first-time parents.
  • Arlington Pediatrics, Ltd.
    Marketing / Operations Manager
    Arlington Pediatrics, Ltd. 2008 - 2010
    ★ Directed daily operations of the satellite office, including staffing, patient experience, scheduling, and workflow, while formulating content and designing marketing collateral, such as E-newsletters, website, and social media campaigns.★ Generated a record $118K+ in revenue at Arlington Pediatrics by sending one "Flu Shot Clinic" email blast to patient families, while eliminating $8.5K in annual costs by devising a monthly email newsletter to improve communication.★ Scheduled 640 appointments within 48 hours by launching an online campaign and deployed promotions with Babies 'R Us and daycare centers, resulting in increased new patient acquisition.
  • The Dj Booth, Inc.
    Managing Director / General Manager
    The Dj Booth, Inc. 2003 - 2009
    ★ Managed all facets of the entertainment start-up, including operations, marketing, and business development, while producing 520+ corporate, social and sporting events.★ Directed game operations and 20+ staff for 3 professional sports organizations at the Sears Centre Arena (11,000 seats) and Toyota Park (20,000 seats).★ Maintained a 98%+ customer service rating while providing event resources for clients, including Abbott, Allstate, Central DuPage Hospital, Claire’s, Exelon, GE, Lehigh Direct, Provena St. Joseph Hospital, United Airlines, and the YMCA.

Brian Wright Skills

Event Planning Marketing Marketing Strategy Entertainment Social Media Marketing Leadership Public Relations Event Management Integrated Marketing Email Marketing Business Development Sports Marketing Management Time Management Sales Lead Generation Digital Marketing Customer Service Business Operations Strategic Communications Content Marketing Public Speaking Inbound Marketing Direct Response Marketing Statistical Data Analysis Marketing Campaign Management Process Management Analytical Ability Budget Management Logistics Management Customer Relationship Management Cloud Computing Strategy Microsoft Office Wordpress Problem Solving Team Building Conflict Resolution Decision Making Negotiation Training And Development Critical Thinking Engagement Productivity Improvement Seo/sem Marketing Creativity Project Management Strategic Planning Sponsorship Collaborative Innovation Motivation Quickbooks

Brian Wright Education Details

  • University Of Iowa
    University Of Iowa
    Psychology

Frequently Asked Questions about Brian Wright

What company does Brian Wright work for?

Brian Wright works for Hoffman Estates Park District

What is Brian Wright's role at the current company?

Brian Wright's current role is Communications and Marketing Manager.

What is Brian Wright's email address?

Brian Wright's email address is th****@****aol.com

What schools did Brian Wright attend?

Brian Wright attended University Of Iowa.

What are some of Brian Wright's interests?

Brian Wright has interest in New Technology, Sports, Travel, Digital Photography And Music, Continuing Education.

What skills is Brian Wright known for?

Brian Wright has skills like Event Planning, Marketing, Marketing Strategy, Entertainment, Social Media Marketing, Leadership, Public Relations, Event Management, Integrated Marketing, Email Marketing, Business Development, Sports Marketing.

Who are Brian Wright's colleagues?

Brian Wright's colleagues are Jessica Silva, Nicole Hotten, Tim Vanassche, David Klemp, Shelby Mepham, Mitch Haizel, Sam Graikowski.

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