Brian Wright Email & Phone Number

Chicago, Il, Us

Hoffman Estates, Il, Us

East Dundee, Illinois, Us

★ Led the development and execution of marketing initiatives, public relations, community engagement and in-park events for the 14-acre theme park and conducted industry research to devise marketing strategies to achieve company objectives.★ Developed the annual marketing campaign calendar to monitor and document relevant promotions/events throughout the year, in addition to preparing the promotional calendar for Season Pass sales.★ Collaborated with staff to streamline the "Reader of the Park" promotion to provide the program digitally, which generated $50K+ in savings for the company.★ Oversaw advertising/promotional activities (with oversight of 7 vendors covering social media, PR, and graphic design) while tracking campaign results to assess guest experience, operational efficiency, and marketing ROI.★ Generated positive media attention as the park's spokesperson, built strategic partnerships with area businesses, and played an active role at various Chamber of Commerce and community events.★ Marketed a new business venture, "SV Enterprises" - a snow removal company (affiliated with Santa's Village) in addition to collaborating on the creation of the "SV Santa 2 U" promotion, generating new revenue and garnering local/national news coverage.★ Redesigned branding on social media for consistency (created the handle "SantasVillageIL") and developed new marketing mottos - "FUN. FAMILY. MEMORIES." and "2 Parks for the Price of One" while directing the design of new marketing collateral.★ Spearheaded the redesign of the park website to deliver an improved guest experience by adopting easier navigation and a better color scheme under new brand direction and guidance.

★ Transitioned into a new role due to Hoverpark's acquisition by Lifezone 360, advising owners and presenting recommendations to senior staff on strategic business initiatives.★ Delivered process management and optimization for 3 business units within a 130K+ square foot facility and collected data to assess marketing metrics, ROI, and sales results to build business intelligence.★ Formulated marketing strategy and designed 2 websites and 4 online sales funnels while overseeing numerous social media campaigns.★ Developed and tracked P&Ls for 6 departments to examine financial projections and sales performance while providing leadership, coaching, and training to all company levels on best practices.

★ Collaborated with owners on all facets of the start-up, including operations, marketing and business development, while leading daily procedures, including staffing, budgeting, payroll, and vendor management.★ Launched grand opening of a 15K square foot venue with 450+ attendees within the first 10 weeks of employment and generated free publicity on TV (Fox 32 Chicago) and in print (Daily Herald and NW Herald) to promote the entertainment venue.★ Built engagement via email newsletter with a consistent open rate of 25%+ (industry average is 16.9%) while recruiting, mentoring, and coordinating a team of 30, including 3 supervisors at 2 locations to ensure the delivery of quality service.

★ Worked on a freelance basis devising marketing action plans and sales strategies for diverse businesses, including retail, healthcare, non-profit, and service providers, to attract, engage, convert and retain their ideal customers.★ Produced $5.1M+ in revenue for clients through strategic marketing/sales campaigns and generated $135K+ in revenue, exceeding sales goal by 22% within a month for a retail business.★ Coached 30+ clients on effective integrated marketing campaigns (digital, inbound, and direct response) while boosting online traffic and conversion by administering social media, reputation, SEM and SEO strategies.

Hoffman Estates, Il, Us

★ Managed 5+ staff and vendors while generating $16K+ in savings through effective contract negotiations.★ Eliminated $4.5K+ in overhead costs by overhauling the production of marketing collateral and monitored 30+ social media channels to ensure 21 locations across the United States utilized best practices and brand standards.

★ Promoted to establish brand marketing strategies to grow revenue among rising competition from retail clinics and an uncertain healthcare landscape while acting as the Project Manager, spearheading the design of an office remodel.★ Realized $142K+ in revenue by sending one email blast in addition to delivering $20K in additional annual profit by creating an in-house retail pharmacy.★ Created an outstanding lead generation book, “7 Secrets For Choosing The Right Pediatrician”, while promoting certified Lactation Consultants to area OB/GYN practices and developing valuable resources (classes, videos, support groups and welcome baskets) for first-time parents.

★ Directed daily operations of the satellite office, including staffing, patient experience, scheduling, and workflow, while formulating content and designing marketing collateral, such as E-newsletters, website, and social media campaigns.★ Generated a record $118K+ in revenue at Arlington Pediatrics by sending one "Flu Shot Clinic" email blast to patient families, while eliminating $8.5K in annual costs by devising a monthly email newsletter to improve communication.★ Scheduled 640 appointments within 48 hours by launching an online campaign and deployed promotions with Babies 'R Us and daycare centers, resulting in increased new patient acquisition.

★ Managed all facets of the entertainment start-up, including operations, marketing, and business development, while producing 520+ corporate, social and sporting events.★ Directed game operations and 20+ staff for 3 professional sports organizations at the Sears Centre Arena (11,000 seats) and Toyota Park (20,000 seats).★ Maintained a 98%+ customer service rating while providing event resources for clients, including Abbott, Allstate, Central DuPage Hospital, Claire’s, Exelon, GE, Lehigh Direct, Provena St. Joseph Hospital, United Airlines, and the YMCA.