Manage the overall strategy and execution of the Skechers CRM program including analysis, development, planning, and measurement of CRM programs that leverage Skechers customer information via direct marketing vehicles to optimize shopper behavior and drive incremental sales and profits for Skechers through retail and online channels.

Managed CRM and Email Marketing for various divisions of Sony Pictures Entertainment including Film, Home Entertainment, and Television.

I spent over 4 years as a senior account executive at Fanscape, a leading New Media Marketing Agency, specializing in online and mobile marketing campaigns for leading brands, top advertising agencies and major entertainment/media companies.I worked in all facets of the agency and have been integral in building and improving the services for sale. Some of my responsibilities included:• Project Management • Direct Marketing (B2C)• Client Relations (B2B)• Strategic Partnerships• Web Design Management As a senior account executive, I was responsible for the execution of marketing campaigns which encompassed online street teams, email marketing (eCRM), creative grassroots marketing efforts, website and artist partnership integration, digital media buying strategies (including online advertising & search engine optimization/marketing) and online publicity and promotions

• Identified like-minded products to cross-promote artist branding, and conceptualized creative campaigns with said partners to broaden scope of online promotional efforts• Developed strategic partnerships with online media outlets and facilitated grassroots marketing, including viral and peer-to-peer messaging• Artists included Madonna, Michael Buble, Robert Randolph, Jaheim, and Leela James

Managed sales accounts and created new business partnerships for a leading manufacturer of Closed Circuit TV electronics. Responsible for sales to distributors located in Southern California, the Midwest U.S., and eastern Canada. Provided technical support and training to both distributors and end-users

Assistant to a music industry attorney specializing in artist and record label management. Maintained artist recording budgets, coordinated music publishing and copyright administration, booked shows, handled press relations for artists, and evaluated new material/demo submissions. Clients included esteemed Hip Hop producers and vocalists such as Rakim, Hi-Tek, Pete Rock and Biz Markie

Temporary administrative assistant for various divisions throughout the Universal Music Group, including Universal Music Publishing, Interscope Records, Island Def Jam Records, and Motown Records

Assisted with publicity duties including creating and maintaining artist publicity files, distributing tour/press marketing and information, and handling phone and written correspondence