- Assisted to promote products and services by executing marketing campaign strategy through digital platforms such as GrabBike Hemat, GrabCar Hemat, #Percaya Semua Bisa Di-Atur, Grab Jelajah Kota, Extra Bantuin, Bebas Seenaknya, Grab Sobat Hemat, etc.- Managed social media activity of @grabistimewa as one of the marketing channel with the average deliverable of 1-2 content per day and followers growth maintenance of 30,65% - 72,21% for each quarter.- Collaborated and maintained relationships with local influencers (KOL) to leverage marketing campaign strategy with deliverable of 2-10 KOL's contents for each campaign.- Managed several social media campaigns and events to create brand virality with deliverables of 5 on ground activities by coordinating with cross-functional divisions.- Created creative brief and copywriting on the making of several communication materials such as social media post, in-app banner, inbox app banner, etc.- Planned and created communication material for the inbox app of Grab to support several campaigns.- Managed end-to-end facebook advertising activities to activate several marketing campaigns from content making, setting up, targeting, and evaluating.

- Assisted brand growth by raising awareness and strengthening customer relations through end-to-end social media activities resulted in 4.925 new followers engaged. - Executed monthly editorial plan by creating and publishing social media content resulted in 43 content published.- Continuously discussed plan and content ideation with the internal team of marketing.- Communicated with external clients for implementing social media and campaign activities with Rencanamu.id.- Interacted with audiences through DM, comments, and other platforms.- Researched for trends and analyzed social media reports to optimize social media engagement- Conducted market research, content research, and competitor analysis for further strategic implementation.- Produced the copy for other publication tools : email marketing, push notifications, and broadcast messages.- Worked with the project team to organize 2 talent recruitment projects resulted in 10.988 applicants and 13.466 applicants engaged within 2 weeks.

- Created social media content to promote AIESEC’s exchange voluntary program.- Discussed the content ideation with the internal marketing team to be aligned with AIESEC campaign strategy.- Discussed with the internal marketing team on managing editorial plans to maximize the execution of content creation.- Initiated several design templates and mock up to maximize the quality of the content.- Implemented competitive research (trend and ideas research, materials research, content determination, and content performance evaluation) for further strategic implementation.- Participated in team standards for content team.

- Created publication tools, consist of event press releases, event news, and promotional booklet.- Daily media monitoring : analyze media trends/issues, present the result as a media report, discuss and provide insight/recommendation as agenda setting activity.- Helped on managing events for external such as press conferences, exhibitions, and instance tours and visits, and external visit attendance.- Successfully organized two big events as a liaison officer for 7 performances with the engagement of 1.500+ and 800+ visitors.- Managed survey about Indonesia ‘The view of Indonesia’ as a strategy to enhance the Image of Indonesia by collecting, inputting, and analyzing data survey, as well as draw the insight to be presented to the head of department- Managed administrative tasks such as making and distributing diplomatic memorandum.

- Implemented digital marketing strategy to promote voluntary exchange program resulted in 1359 applicants registered.- Managed 4 digital campaigns as part of marketing strategy through competitive research, competitor research, platform determination, benchmarking, messaging, and audience identification.- Managed and created social media content to execute digital campaign strategy resulted in 483 content created.- Discussed with the internal creative marketing team for content planning, content ideation, content briefing, and task delegation to maximize the smooth execution of content creation.- Communicated with the brand team for content branding and content quality ensurement.- Built a relationship with exchange participants to enhance brand advocacy and campaign performance.- Trend research and analyzed social media reports for further strategic implementation.- Led 3 members and assisted them on achieving their personal development plan.

- Created promotional tools that will be used by international relationship manager to build partnership.- Created attraction content for social media and utilize all exchange participant alumni database to make an excellent advocacy.

- Created a communication plan both for internal member and external parties- Managed social media channel for external engagement : content creation, announcement, and inquiries response regarding the information about Universitas Brawijaya and student admission.- Ensured member engagement throughout the internal communication plan : handling group chat, internal group discussion, agenda/event announcement, etc- Created publication tools for both internal and external events.- In charged person for activities with other communities and external partners.