Producer And Graphics Coordinator
Washington D.C. Metro Area
Pitched, gathered, and developed editorial, video and graphics content for newscasts in collaboration with reporters, photojournalists, assignment editors, video editors, digital producers, social media team, and graphic designersStrategically managed overall treatment, length, and tone for each element in the award-winning flagship 6 p.m. newscast for station that won the National Edward R. Murrow Awards for Overall Excellence, as well as five Regional Edward R. Murrow Awards for Overall Excellence during tenureWrote compelling, accurate copy on deadline to condense complex issues into easily understandable and compelling segments while meeting journalistic standards, achieving core brand goals, and following Associated Press stylePromoted amplification of brand on all platforms by working in close conjunction with digital producers and social media team in both in-person and remote work environmentsWorked with external consultants to implement rebranding effort that resulted in 57% year-over-year growth in key 25 to 54-year-old adults demographic, elevating the newscast to be the top-rated local production in the Washington, DC market, according to May 2021 Nielsen TV ratingsAnalyzed minute-by-minute Nielsen TV data to establish best practices for story selection and script craftingEstablished best practices for creation of graphical elements including multi-layered images, still and animated maps, still and animated charts as well as use of Getty Images libraryCreated in-house standards for tracking, analyzing, and presenting relevant COVID-19 statistical data for Washington, DC market areaWorked as trainer and mentor for junior producers to elevate storytelling and copywriting standards across all dayparts Coordinated with in-house creative services team to ensure maximum elevation of most compelling storytelling elements in daily on-air and online promotions
