Brian J. Schaffer

Brian J. Schaffer Email and Phone Number

Senior Vice President of Sales @ Arcadia Biosciences
New York, NY, US
Brian J. Schaffer's Location
New York City Metropolitan Area, United States, United States
Brian J. Schaffer's Contact Details

Brian J. Schaffer personal email

n/a
About Brian J. Schaffer

Accomplished Sales Executive with consistent success leading customer teams for high growth businesses, across categories & go to market systems. Extensive experience designing & executing sales strategy. Skilled in elevating customer relationships to develop brands across channels of trade.Delivered impactful revenue and margin growth with Truco Enterprises through to a successful exit with the acquisition by Utz brands. Core Capabilities:• Cross Functional Team Building & Sales Leadership• Strategic Sales, Sales Planning, Business & Market Planning• Revenue, Profit & Share Development• P&L, Annual Operating Plan & Trade Spending Effectiveness• Collaboration & Customer Partnership Development• Category Management - Fact-Based Market & Category Analysis• Organization Change Management & Facilitation • Process Improvement & SimplificationExperience:• Leading Corporate Headquarter & Field Teams• Consumer Packaged Goods Industry Experience Across Categories• Multi-Channel Management – Grocery, Military, Convenience, Dollar, Mass & Distributor• Go to Market Systems – Warehouse & Direct to Store• Selling Organizations – Direct & Broker

Brian J. Schaffer's Current Company Details
Arcadia Biosciences

Arcadia Biosciences

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Senior Vice President of Sales
New York, NY, US
Brian J. Schaffer Work Experience Details
  • Arcadia Biosciences
    Senior Vice President Of Sales
    Arcadia Biosciences
    New York, Ny, Us
  • Arcadia Biosciences
    Senior Vice President Of Sales
    Arcadia Biosciences Nov 2021 - Present
    Davis, California, Us
    Lead national sales, strategy & business development across all channels for Arcadia's portfolio of consumer nutrition, health and wellness brands, including GoodWheat™, Soul Spring™, ProVault™, Saavy Naturals™ and Zola® coconut water.
  • Truco Enterprises, Lp
    Vice President Of Sales
    Truco Enterprises, Lp Apr 2016 - Oct 2021
    Dallas, Texas, Us
    Led sales and go to market strategies for Grocery, Mass, Club, Military & Value channels in the Central & Southeast regions for Truco's On The Border brand.
  • Advantage Solutions
    Senior Consultant
    Advantage Solutions 2015 - 2016
    St Louis, Missouri, Us
    Led the development of executive partnerships between CPG clients and customers. Collaborated with senior leaders to provide planning guidance and creative problem solving.
  • Pepsico
    Senior Director Of Sales, Mid-Atlantic Region
    Pepsico 2012 - 2016
    Purchase, New York, Us
    Led headquarter sales and retail execution teams for PepsiCo's Warehouse Sales Business (Quaker, Tropicana, Gatorade, Naked Juice); Mid Atlantic Region Geography (NJ, PA, DE, MD, VA, WV, NC); Accountable for $600MM in direct-led business and $1.68B total geographical for Grocery, Military, Dollar & Mass Channels
  • Pepsico
    Senior Director Of Field Strategy & Category Management - East Division
    Pepsico 2009 - 2011
    Purchase, New York, Us
    Led development and execution of annual operating plan throughout the East Division of PepsiCo's Warehouse Sales Team; Grocery, C-Store & Dollar Channels. Accountable for $1.9B in annual sales
  • Pepsico
    Director Of Sales, Metro New York Team
    Pepsico 2007 - 2009
    Purchase, New York, Us
    Responsible for PepsiCo's $250MM Warehouse Sales Team and Business (Quaker, Tropicana & Gatorade) for the Grocery Channel in New Jersey and Inner City New York
  • Pepsico
    Zone Sales Leader
    Pepsico 2005 - 2006
    Purchase, New York, Us
    Led the C-Store channel HQ & retail execution team for the Northeast Region Geography (NY, NJ, PA). Managed $100MM in sales for PepsiCo's Wareshouse Sales Business (Quaker, Tropicana & Gatorade)
  • Pepsico
    Manager Of Business Development
    Pepsico 2001 - 2005
    Purchase, New York, Us
    Led sales planning & trade marketing for PepsiCo's Warehouse Sales Business (Quaker, Tropicana & Gatorade) for New York Accounts. Accountable for $390MM in Sales
  • Pepsico
    Senior Account Executive
    Pepsico 2000 - 2001
    Purchase, New York, Us
    Responsible for managing leading the Tropicana Business @ A&P USA banners in NY, NJ, PA, MD, NO & MI
  • Kellogg Company
    Account Executive
    Kellogg Company 1998 - 2000
    Battle Creek, Michigan, Us
    Responsible for leading Keebler's (Cookie, Cracker & Salty Snack Business) @ Pathmark, Grand Union & Foodtown
  • Kellogg Company
    District Sales Manager
    Kellogg Company 1997 - 1998
    Battle Creek, Michigan, Us
    Led Keebler DSD retail sales team of 15 Territory Sales Managers throughout Westchester County, Manhattan & Bronx, New York.

Brian J. Schaffer Skills

Consumer Products Sales Management Key Account Development Cross Functional Team Leadership Sales Operations Forecasting Trade Marketing Marketing Strategy Retail Sales Management Strategy Leadership Key Account Management Fmcg Grocery Strategic Planning P&l Management Customer Insight Competitive Analysis Merchandising New Business Development Account Management Pricing Shopper Marketing Iri Direct Store Delivery Food Profit Business Planning Business Development P&l Market Planning Process Improvement Business Analysis Category Management

Brian J. Schaffer Education Details

  • Cedarville University
    Cedarville University
    General

Frequently Asked Questions about Brian J. Schaffer

What company does Brian J. Schaffer work for?

Brian J. Schaffer works for Arcadia Biosciences

What is Brian J. Schaffer's role at the current company?

Brian J. Schaffer's current role is Senior Vice President of Sales.

What is Brian J. Schaffer's email address?

Brian J. Schaffer's email address is br****@****les.com

What schools did Brian J. Schaffer attend?

Brian J. Schaffer attended Cedarville University.

What are some of Brian J. Schaffer's interests?

Brian J. Schaffer has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief.

What skills is Brian J. Schaffer known for?

Brian J. Schaffer has skills like Consumer Products, Sales Management, Key Account Development, Cross Functional Team Leadership, Sales Operations, Forecasting, Trade Marketing, Marketing Strategy, Retail, Sales, Management, Strategy.

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