Parent Company - Union Square Media, Otto Insurance, Tequila512, Maximus, FiveFive and SupATX.

Contract Work-- Advise on mergers and acquisitions, including due diligence and integration strategies.- Collaborate with C-suite executives to align business objectives and strategies.- Provide expert financial analysis and develop models to support decision-making.- Ad hoc analysis for large and complex financial transactions

- Managed a finance team responsible for professional growth, financial leadership, planning and forecasting, strategic business support and variance analysis as well as internal control monitoring. Using insightful analyses delivered to senior management leading to impactful results including; decreases in operating expense (45%) as well as a reduced month-end closing timelines (21 to 7 days)- Led several teams including the Project Management Office (PMO) which focused on planning and executing all strategic initiatives and drove change by; managing the execution of a Agile Transformation and IBM practice adoption, providing thought leadership during the creation of quarterly comprehensive planning and boosting objective completion to over 85%, while championing standardized workflows and tool utilization.- Implemented corrective actions including internal controls for risk mitigation and provide accountability around such activities as purchasing and contract approvals, compliance, fraud, information technology, access controls, etc...while partnering to automate certain controls through a procure to pay tool.- Developed and implemented scalable financial data analytics reporting tools and dashboards utilizing ThoughtSpot and Qlik to drive awareness around business insights and decision making support and a data driven culture, resulting in a 30% reduction in marketing spend while increasing vendor revenues by 20%.

- Directed the financial operations of a $500M joint venture between W.R. Grace and Chevron, playing an integral role in establishing and improving accuracy of the financial forecasting processes and ensuring financial reporting in compliance with Generally Accepted Accounting Principles.- Executed a number of operational projects including a revamp of our procure-to-pay process to allow quicker speed to market and a cash-to cash cycle that was almost 18 moths before we worked with subject matter experts to achieve a reduction to 9 months, messaging the value this created by enabling swift working capital deployment.- Collaborated with the executive team on a number of ad hoc projects including strategic financial analysis for investment management which included economic and emerging trends for M&A transactions, capital expenditure analysis, key performance indicators, cost optimization, inventory management and outsourcing third-party services.- Participated and accelerated the implementation of an organization-wide IBM process, ensuring change management was considered as we seamlessly integrated legacy practices with modern methodologies.

- Established and managed a high-performing FP&A team, solidifying revenue recognition, improving reporting accuracy by over 35% through the deployment of an ERP, NetSuite, and meticulously crafted GAAP-compliant consolidated financial statements and a standardized close process.- Created a value-added and comprehensive system of financial forecasting, tracking key operational metrics and KPIs, aligning around the top critical lead and lag indicators influencing revenue generation, COGS management, expenses control, cash flow optimization, & customer engagement.- Led Investor presentations and capital raising, financially supporting a Series B funding round, securing over $50M in investment from private equity investors for growth while establishing new board leadership and a long term strategic plan for sustainable growth creating a company that is still a growing going concern.- Collaborated with cross-functional teams to streamline such manual processes as contract approval workflows, reducing approval times by 40% and ensuring compliance with regulatory and state requirements, physical asset security and inventory management which reduced excess by over 20%, and IT access controls.

- Directed the establishment, management, and expansion of the Financial Planning & Analysis (FP&A) function to support financial planning and reporting, root cause analysis, executive decision-making and continuous improvement with a focus on resource allocation, cost optimization, inventory control and meeting or exceeding financial goals.- Led the business case development and evaluations process including financial modeling and market analysis for key product launches including services and wearables as part of long-term company planning, ensuring alignment with resource investments and business planning objectives.- Developed processes that facilitated profitable user growth from 90M to over 180M by improving customer acquisition and retention tactics, strategically allocating spend to support business planning initiatives.

- Enhanced financial performance by executing a business performance analysis of product profitability and emerging trends across 30+ apparel, 15 footwear, and 10 accessories divisions, guiding strategic decision-making and investments. This led to exit and entry of categories and guided strategic investments and resourcing.- Championed the development of the 10-year "2020 Roadmap" to the executive team through cross departmental collaboration, team leadership and shaping a clear and actionable vision for the next decade across all product, supply chain, sales and back-office functions.- Impacted market share through forward looking global expansion strategies into new markets such as Asia and LATAM, while introducing innovative product lines such as basketball shoes and wearable technologies.- Collaborated with cross-functional teams to drive financial analyses supporting target identification to due diligence to integration phases for M&A transactions worth $750M. Led successful closure of 3 acquisitions including MyFitnessPal, MapMyFitness, and Endomondo health and fitness applications.

- Established and maintained robust forecasting processes, inventory planning and key performance metrics for critical business groups such as eCommerce, Footwear and Canada through periods of rapid growth, $20M to $500M.- Directed the FP&A team to achieve a substantial 50% annual revenue growth in eCommerce through strategic financial planning and detailed KPI reviews, aligning with executive leadership to optimize profitability and accountability.- Defined and reported on key business metrics for UA Canada Retail, eCommerce, and Wholesale channels in partnership with the business leaders. Proactively analyzed trends related to logistics enhancements which led to a 25% top-line growth.- Collaborated with key stakeholders to drive the growth of the Footwear division including implementing inventory expansion strategies, achieving a 30% growth aligning with sales targets; concurrently improved sell-through rates by 15% and reduced returns by 20%, driving significant margin enhancements.

- Led audit engagements and the narrative of the findings for Healthcare and Manufacturing companies.- SOX review for clients in the Mid-Atlantic region.- Team leadership of 1-2 associates while developing them into increasingly valued members of the organization.