Brian Scherman transforms brands and experiences through the power of sound. As a leader in sonic branding and design, he has spent over 12 years crafting distinctive sonic identities for global industry leaders. His expertise spans from creating memorable sonic brand logos to designing intuitive and compelling sounds for apps, products, and experiences. At the intersection of deep creativity and technical expertise, Brian develops elegant audio solutions for complex challenges—from interaction sounds for autonomous vehicles to life-critical medical device alerts and wellness-focused sound environments. His portfolio includes iconic work for brands like Lexus, Netflix, Disney, and American Express.Trained at Apple in Cupertino, Brian is an engaging presenter who captivates audiences worldwide with his insights on sonic branding and sound design. His thought leadership has influenced organizations like NASA JPL, BMW Designworks, and Johnson & Johnson. As a featured speaker at The Gathering, LE Miami, and as a guest on NYCxDesign's "The Mic" with Debbie Millman, he continues to shape the conversation around sonic branding. As an artist, Brian pursues his passion for music as the indie dance/nu disco producer Gold Ablaze as well as being alto saxophonist and producer for the Hornbeaters.