Brian Schmidt Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Led cross-functional team and four direct reports across desserts portfolio, including the development of 1-year and 3-year strategy and innovation pipeline for an $800 million portfolio.

Chicago, IL, US

Led cross-functional team and four direct reports across $1.3 billion ready to drink portfolio.Promoted to turn around Capri Sun’s 15pt year-over-year decline; led Capri Sun ‘war games’ exercise, leading to test-and-learn promotional tactics, consumer insights deep dive, subline strategy separation and Capri Sun product formulation optimization; maintained.

Chicago, IL, US

Led cross-functional team and four direct reports across $800 million beverage mixes portfolio.Developed a pipeline of innovation, renovation and PPA optimization for the powdered beverages portfolio, setting the brand up to deliver $20+ million in incremental margin in 2024.Oversaw strategy development and enacted simple yet impactful solutions to improve.

Chicago, Illinois, US

Built route-to-market playbook for Molson Coors non-alc portfolio, identifying resource needs, timelines and metric milestones for nurturing and growing new brands from pilot phase of product lifecycle to national scale. Additionally, led marketing and sales for new to the world innovative launches for HUZZAH probiotic seltzers and Golden Wing Barley Milk.

Chicago, Illinois, US

Developed ground-up marketing programs for strategic on-premise customers led by shopper insights to address retailer and consumer needs, driving profitable volume growth across my on-premise customers, +2.4% in 2019 (versus overall category decline of -4.6%).

Led development of innovations pipeline for 2020 and beyond in the beer category, leading agency, insights and R&D teams to identify unmet consumer needs within the category and portfolio. This included the development of prototypes for consumer testing in white space areas, leading to the development of Blue Moon LightSky, the number one craft beer.

Responsible for the two biggest tentpole programs for Miller Lite, Summer and Sports/Football. In this role, I developed a grilling/food program to drive consideration for key grilling occasions and unlock secondary placements at retail, best-in-class 'Americana' packaging to drive impactful displays during the key summer sales period, and customized.

Led innovation and margin enhancement across the Steel Reserve Alloy Series portfolio, delivering three-line extensions and optimizing product formulation to lower COGS, increasing profitability of a rapidly growing FMB (flavored malt beverages) segment.

Drove scrappy marketing solutions for low-margin, high-velocity economy brands across the Miller Coors portfolio, including the development of new brand positioning and graphics for the Icehouse brand and refreshing the target consumer for the Hamm's brand.

London, England, GB

Managed the strategic allocation and sale of more than $200 million in gift card sales annually throughout the United States. Was also responsible for insights and model development to increase the profitability of BP’s cards business and ensure financial performance remained in line with plan.

London, England, GB

Responsible for supporting the Marketing Communications team, which included budget management, working with agencies on implementing advertising strategies and marketing program leadership.

London, England, GB

Managed strategic supply allocations and forecasted distillate and gasoline volumes for all BP and ARCO customers purchasing fuel at proprietary and 3rd party terminals on the west coast.

London, England, GB

Supported branded and unbranded business by working closely with marketing and sales teams, providing lifting ratability reports and solving customer pricing issues.

London, England, GB

Managed the daily operations of a retail BP site to drive profitable financial results to the business while providing quality customer service to BP’s end consumers.

Minneapolis, MN, US

Rotated management roles in customer service, inventory management, theft prevention and sales to learn about retail and maximize profits in an internship for an industry leading retailer.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management/Management & Organizations

Bachelors, Business Administration: Marketing

Education record