Search Engine Marketing professional, neck-deep in SEO (search engine optimization), content marketing, and ecommerce strategy.

Hired and directed a team of 5. Trained team in tactics and strategies for effective Internet marketing. Directed SEO (search engine optimization) efforts, search marketing (SEM), email marketing strategies, content and social media marketing, and affiliate marketing. Directed maintenance and development, and usability of shopping cart. Project manager for development of corporate blog. Co-managed development of next generation Web site, working with 3rd party contractors and internal stakeholders.

Analyzed visibility, keyword and competitive analysis and built and delivered on-page SEO strategy.

E-commerce strategy - Manage, maintain, and develop e-commerce Web sites.SEO/PPC - Manage search engine optimization and pay-per-click programs and strategy.Drive e-mail marketing effort.Identify strategic alliances and new business opportunities.Online brand development, web site traffic growth, web site UI.Support Mail Order Manager (M.O.M.) application.

Managed, maintained, and developed multiple e-commerce Web sites.Optimized sites for search engine placement.Overhauled Web sites to comply with certifiable accessibility standards, earning certificate of accessibility from the National Federation of the Blind.Managed Technology Department of catalog, vendor relationships, sourced and Evaluated new products for the blind and visually impaired.Product Support.Supported and maintained Mail Order Manager (M.O.M.) application. Established and maintained internal document and report sharing.Administered network and directed long term technology planning and budgets.

Implemented and supported client installations. Interpreted client feedback and market analysis. Recommended features, improvements, and enhancements. Tech edited product literature. Presented, demonstrated, and marketed new software product.

Initiated Web site marketing strategy, providing direction to programmers and designers, while working with marketing and business units to develop content and ensure consistency with marketing initiatives and corporate standards. Built, managed, and maintained corporate Intranet, Extranet, and public Web sites. Managed interdepartmental development team. Directed creation of common code and template foundation for all sites. Researched and exercised acquisition of Knowledge and Content Management solutions. Selected and implemented revision control systemManaged development budget.

Managed critical contract - completed on time and within budget, and enhanced company software product by integrating recommendations and fixes that arose during the project. Directed project team including CEO, President, VP of S/W Development, Sr. Programmers, and Office Manager.