Brian Scott Ching Email & Phone Number

Sacramento, California, United States

New York, New York, United States

• Championed visual branding for business ventures as well as product and program launches in collaboration with key cross-functional stakeholders including Goodway Group’s U.K and Singapore new marketing growth consultancy division Control v Exposed (CvE) in 2018 and Goodway’s The Trade Desk Partnership Program in 2022.• Strategized impactful RFPs and pitch decks for CEO, CGO, and sales teams, targeting major clients like Bagel Brands, Benjamin Moore, Dollar General, DoorDash, General Motors (GM), Gymshark, SharkNinja, Staples, Subaru, and Ulta Beauty, resulting in six- to nine-figure ad spend deals. • Designed award-winning submissions that garnered 19 nominations and 16 wins from prestigious platforms including Ad Age, AdExchanger, Campaign US, Digiday, The Drum, Inc. Magazine, and The Wires Global, showcasing an impressive 84% win rate.• Pioneered 12+ demand-generation paid social campaigns targeting all buyer’s journey stages, yielding an average click-through rate (CTR) of no less than 0.64%. • Crafted skillfully Goodway CEO Jay Friedman’s modern marketing book, “Prove Your Advertising Works,” winning a 2020 Gold Stevie® Award for Best E-book. • Contributed significantly towards surpassing the marketing team’s KPI lead generation goal by over 15%, generating $6.3 million in pipeline revenue for 2021. • Created sell sheets for top brands like Chevrolet, GM, Kubota, MINI, Porsche, and Subaru retail ad programs, resulting in $300K-$500K+ of net new revenue over multiple quarters. • Hosted design meetings and company-wide development trainings, showcasing how to create, polish, and edit presentation deck slides at speed.

• Orchestrated design of prospectuses, elevating the company’s professional presence.• Crafted engaging social media graphics and videos, increasing online visibility.• Unified visual messaging through meticulously designed plenary session slides.• Engineered eye-catching print and online ads strategically to maximize product exposure.• Launched targeted marketing mailings for substantial customer base expansion.• Facilitated design and distribution of invitations for key corporate events.• Managed development of engaging presentation pitch decks, enhancing client interaction.• Directed conference event signage production for optimal brand portrayal.

Folsom, Ca

• Crafted unique marketing materials, including PowerPoint presentations, posters, product displays, logos, print and digital ads, infographics, and a 5,000+ circulation biweekly magazine on tight deadlines for the following clients: Lions Gate Entertainment, Redbox, Sony Pictures, Twentieth Century Fox, Universal Studios, Walt Disney Studios, and Warner Bros.• Exclusively crafted monthly new release movie posters for Family Video, the largest movie and game rental chain in the U.S. This initiative significantly amplified rental sales across 775+ stores in 19 U.S. states and Canada.• Collaborated with internal and external clients weekly, presenting innovative design solutions that increased sales and brand growth by over 11%.• Advised vice president of sales how to visually market new products, resulting in five purchase orders from DICK’S Sporting Goods, Walgreens, and Walmart.• Created over 100 banner ads and promo pages for Newegg.com, a leading e-retailer, resulting in inventory sellouts on multiple occasions.• Orchestrated, designed, and curated artwork for diverse printing processes, seamlessly navigating both in-house and vendor printing channels. Meticulously oversaw press checks to ensure output quality and adherence to creative vision.

Sacramento, California Area

• Directed the art, design, and photo shoots for several magazine-style sections at The Sacramento Bee, McClatchy’s flagship 275K+ circulation daily newspaper.• Coordinated monthly with more than 100 editors, reporters, designers, photographers, and media outlets, crafting specific designs, illustrations, and infographics to enhance content and improve reader experience.• Maintained proactive communication with external media outlets while diligently gathering crucial information and digital media assets to support departmental assignments.• Raised the bar and revolutionized the visual design culture, resulting in the features department winning six Awards of Excellence from Society for News Design (SND).• Redefined Ticket, The Bee’s entertainment magazine, to be a strong competitor against Sacramento News & Review, increasing single copy sales on the weekends by over 9%.• Mentored team of layout designers and copy editors, growing their visual layout presentation skills.• Introduced a streamlined photo-networking shortcut that significantly enhanced productivity and optimized workflows across three integral departments: Features, Design, and Photography.

Rockford, Illinois Area

• Collaborated with the presentation director to revamp an 86,000+ daily circulation newspaper while simultaneously launching a new Spanish language publication, catering to over 10,000 households.• Designed, managed, and developed marketing concepts for the newspaper’s first website, winning Best News Website from the Illinois Press Association in 2001.• Appointed lead designer for GO, Rockford’s weekly entertainment tabloid, transforming covers into “eye-catching works of art” that executive editor Linda Grist Cunningham said were “the highlight of Friday’s paper.”• Earned three SND Awards of Excellence for Features Cover, Portfolio, and Redesign, the first SND awards in the company’s history.• Managed special sections including the 9/11 First Anniversary, Rockford’s Sesquicentennial, Major League Baseball 2002 Season, Home Decor, and Annual Best of Rockford Contest.

• Designed over 11 creative websites and promotional CD-ROMs.• Produced innovative designs promptly, resulting in significant cost savings.• Resolved design issues without compromising deadlines.• Ability to multitask with ease, juggling assignments based on the client’s needs.

• Created promotional materials, posters, brochures, business cards and logos for more than 20 private and corporate accounts.• Enhanced images that successfully improved over 20 client’s marketing materials.• Solved complex production problems, resulting in on-time press starts. Prepared jobs for film output.• Improved productivity and collaboration within the department by assisting teammates with creative ideas on design projects.