Brian Gerber Email & Phone Number

Leading manufacturer of vibrotactile home entertainment products and lab-grade vibration-testing equipment- Performed data-driven email marketing, captured form-based needs assessments, and provided support to clients at Raytheon, Hyundai, MIT, Stanford, and Lockheed Martin, as well as for Certified Home Entertainment Integration Partners - covering features, benefits, solution-fitting, case studies, technical documentation, and how-to guidance - resulting in 600+ leads, 300+ units sold, and 41 repeat customers- Instituted direct response email program utilizing HubSpot CRM and Marketing Hub integrated with Google G-Suite for dynamic lists, custom reports, forms, interest, and satisfaction surveys; hired, managed, and onboarded contractors for advanced APIs- Executed Google Ads and remarketing campaigns and Campaign Manager 360 CPC (Cost Per Click for eBay Ads) that yielded sales attribution of $2M- Identified pain points and removed roadblocks in CRM and Marketing software utilization and optimization to improve sales and marketing timetables by roughly 45 days a year starting 2015- Developed creative ads and marketing collateral, presented for executive review, approval, and launched content- Optimized Google in-market audience segmentation, authored ad copy, and compiled analytics data for CEO- Developed and launched a simple SEO-driven WordPress site per stakeholder requirements for the subsidiary business unit (“Controlled Vibration”) that became the primary revenue center for the parent company- Elevated average monthly unit sales by 600% and reduced ad spend by more than 40% (circa 2018)

Nutritional and nutraceutical Amazon seller in Beauty and Health vertical- Produced webpage and ad copy, images, infographics, and videos for Amazon brand and products pages, Amazon DSP and Ad Network, Sponsorships, and YouTube Ad Network- Drafted Scope of Work (SOW), procured low-cost resources to reduce marketing spend, set goals, project plans, and distribution timelines, acquired assets, scheduled and conducted creative reviews, implemented on-page SEO, ran A/B tests, measured data, and reported analytics to executives for optimizing ad placements- Lifted ad click-thru rates (CTR) by 72% versus prior campaigns and achieved conversion rates of 25%

Precinct stations in Tempe, Scottsdale, Phoenix, and San Francisco for voting in Federal and Primary Elections- Responsible for Precinct location, Federal materials, sensitive data handling, transport, delivery, and sign-offs during 8 elections; Led teams of 6-12 poll workers to be properly trained on time and to treat all personnel and voters with instruction, respect, and encouragement; Liaised with location contacts to secure and prepare the voting environment, parameters, property, and outcomes; Planned, set up, and arranged all equipment, materials, and signage for staff and voters; Guided voters through the start-to-end process to certify their vote - resulting in 9500 approved voter ballots; Corrected or resolved ballot spoilage and counts, voters going to wrong locations, first-time and foreign voter validations, and electronic issues; Earned a perfect safety and security record of zero incidents during all elections including 08/02/2022

San Francisco, Ca, Us

In-house digital ad agency for all CBS Networks’ web properties and users - yearly revenue above $250M- Owned portfolio pipeline (40+ projects per week) of display ads, page-takeovers, videos, email campaigns, in-app ads, polls, and contests, and SMS marketing for advertisers on CBS properties: CNET, TechRepublic, GameSpot, Chowhound, Metacritic, Last.fm, and EcoMedia; clients included Disney, EA, Time-Warner, Samsung, Wells Fargo, Bank of America, Verizon, T-Mobile, and AT&T- Led cross-functional teams of account executives, designers, copywriters, programmers, DevOps, and client representatives on end-to-end marketing and ad campaigns up to $1.8M budgets- Handled technical authority, specifications, and style guidelines for publishing on CBS web properties, CAN-SPAM compliance for CBS email listserv, and TCPA compliance for CBS mobile texting service- Delivered more than 200 ads and pieces of content for multi-touch marketing communications over email, social networks, and SMS; achieved 43% email open rates and lead captures of 5M ppl via forms

Paris, Ile-De-France, Fr

Global digital media agency offering integrated marketing services to enterprise companies in 40 countries- Responsible for websites, email programs, banner ads, and social media posts for clients: HP, Amgen, Wyeth, and Nestle; led HP Photo Creations SaaS project that won the 2009 Webby Award for Best IT Software- Customized SLAs, SOWs, RFPs, and legal documentation for authorization by client stakeholders, affiliate partners, and attorneys approving FCC and FDA compliance- Served over 50 versions of newsletters to segmented email lists of 3M cumulative recipients; elevated open rates by 300% over a 4-month period

San Francisco, Ca, Us

Award-winning advertising agency connecting national brands with consumers over integrated media platforms- Administered banners ads and interactive games with lead generation forms, emails, landing pages, and microsites for clients: PG&E, Audi, and HBO (TV series and movies including The Wire, Six Feet Under, Big Love, Bettie Page, Chris Rock, Louis Black, and Cedric the Entertainer) - trafficked to dozens of websites reaching millions of viewers- Piloted Drupal website project for PG&E’s community-based initiative (Let’s Green This City); hired and mentored 6 freelancers

Palo Alto, Ca, Us

Official Hewlett-Packard consumer shopping website for HP computers, printers, monitors, and accessories- Directed HP Home & Home Office Store subsite content for 20M visitors, paid search ads (SEM), monthly display ads, affiliate data feeds to 1000+ affiliate shopping networks, and a newsletter program to 12M; sales reached $45M and click-thru rates (CTR) on paid search ads increased up to 150% week over week (WOW)- Implemented strategy for display banner ads on affiliate shopping sites, supervised creative agency production team, generated tracking URL links with meta tags, stored and trafficked assets, wrote weekly ad copy headlines, and oversaw associated landing page content- Collected Omniture tracking data and composed analysis of campaigns for weekly presentation to VP

Tokyo, Jp

Official Sony USA website for online photo and video creation, storage, sharing, and product e-commerce- Managed all marketing programs for member acquisition, conversion, retention, and product sales- Formulated marketing budgets and plans; orchestrated staff, resources, schedules, and delivery- Presented monthly, quarterly, and annual sales reports to GM and national executives at Sony USA- Coordinated, negotiated, and contracted media buys, and managed affiliate channel marketing- Liaised with PR agency (Fleishman Hillard) for press releases and opinion research via focus groups- Governed brand redesign, e-commerce store, emails, banners, demos, contests, and sweepstakes- Originated e-commerce for electronics and grew offering to 100 products that garnered $14M in sales- Owned ImageStation brand marketing presence at CES, Sony exhibitions, and gaming conferences- Negotiated hardware product supply monthly with Sony Electronics BU for sell-thru on ImageStation- Upped site membership from 2k to 4M members and product sales up to 2300% year over year (YOY)

New York, Ny, Us

- Collaborated on product development of a new content channel: Lifelong Learning- Acted as marketing liaison to R&D, engineering, business development and client services - Researched and reported on competition and adoption in the online learning marketplace- Closed big-ticket sales with top 10 national universities for online enrollment applications- Developed marketing communications incl. collateral, emails, inline banners and expo booths

Bachelor'S Degree, Film And Communications

Marketing In A Digital World Certificate, College Of Business