Brian Secaida Email & Phone Number

Claremont, Ca, Us

- Senior PM on Shopify storefront and backend development projects.- Manage resources, timelines, budgets, gathering and scoping technical requirements for retainer projects.- Facilitate daily stand-ups, backlog grooming sessions, sprint planning, sprint reviews and sprint retrospectives.- Assess risks, manage change, remove blockers, facilitate agile ceremonies and continuously promote collaboration and successful execution.- Collaborate with clients to determine optimization opportunities.- Build and maintain admin guides for external teams and help to train client resources where needed.- Connect clients to 3rd party vendors or integration where suited to meet business goals.- Work closely with ADA partners to establish work tracks based on audit findings and help prioritize issues based on severity and impact.

Covina, Ca

Identity designer and head creative for a Arrow Lodge Brewing.I was brought on to help develop the branding guides, strategy and visual identity for the brewery. Currently managing all packaging, merchandise and print/digital marketing assets. The challenge with the craft community is to solidify a presence and voice (product and brand) that appeals to both the geographical community as well as the global craft beer community. Additional responsibilities have included tap handle designs, promotional ads, posters, and additional graphics for craft beer related events.

City Of Industry, Ca

-Led a Magento Enterprise site launch and migration for a non-ecommerce brand site.-Managed multiple site migrations from the Magento Community environment into an Enterprise multi-store site.-Oversee all platform development, QA and execution while managing multiple Magento development teams.-Track projects through JIRA and Basecamp. -Author functional requirements, develop project plans, define/test usability, identify and resolve issues.-Develop digital assets for brand sites and email campaigns.-Manage all digital vendor partners and tools.-Develop requirements for ADA, UI and UX for campaign specific pages to support new product launches and promotions.-Launch both large and small scale technical implementations.-Devleop new merchandising tools to enhance the customer shopping experience.-Led a media partnership and Shopify microsite build for an on air segment/promotion.-Maintain and monitor ADA compliance. (Grew our non-passing ADA score by 15%+ in 6 months)-Managed a new brand acquisition for all digital assets and ecommerce accounts. Took control over the ecommerce platform, all product data, analytics, payment processor and merchant accounts and gained proper ownership over all related domains.-Maintain a clear process for handling attempted fraud and actions against fraudulent activity.-Vendor and extension product manager.-Manage product feeds to ensure quality for various vendors/marketing initiatives.-Create documentation and test scripts.Additional responsibilities: (Email Marketing, Graphic Design, Web Design) -Design, build and deploy marketing emails. (Salesforce Marketing Cloud)-Product packaging and POP displays, from concept development to final production. Brand conceptualization and identity, promotional materials for retail and B2B PR events, web and social media imagery, asset management and creation, competitor and trend research.-All front end design and direction for both UI and UX with PHP and/or through Wordpress.

Glendora, Ca

Complete Branding for a local supplement and nutrition shop.I developed the visual identity and branding structure for the company. As a new shop and eventual competitor to larger chains, my challenge was to visually place a newcomer into an experienced and condensed market. The focus was to take an initial voice of the company and develop a brand that maintained true to its identity and kept all material cohesive.Responsibilities included the logo design, logo usage, company color scheme, appropriate typeface selection and usage, layout guidelines for various materials that included store visuals, signage, ads, posters, promotional materials, merchandise, digital graphics for social media and marketing.

Covina, Ca

Patient registration and processing, future and walk-in appointment scheduling for Urgent Care, Radiology, and Pediatrics, employee training, switchboard operator, and occasional blood courier.

Bfa, Graphic Design

Graduated with Honors

Industrial Design

Honors

Aa, Science/Mathematics

Graduated with Honors