Work closely with industry-leading organizations to develop research studies and create valued thought leadership content for the IT services community. Other activities include moderating panels and presenting at industry events, as well as hosting podcasts and webinars.

Marketing and content strategist, as well as partner in GetChanneled, a “virtual channel chief” consulting firm that enables quality cloud, software and hardware vendors to effectively engage the SMB channel. The company helps its clients lower customer acquisition costs, increase market reach and improve end user satisfaction. The GetChanneled team uses a proprietary Channel Readiness Evaluation to assess the best course of action for each prospective client before designing and building programs that offer the best possible results.

Specialize in providing marketing communications support for technology companies, specifically for IT channel vendors and resellers. Provide an alternative to in-house resources for external communication needs and market development, creating case studies, corporate executive opinion pieces, white papers and other marketing/communications materials. Managed services, software as a service, and other emerging industry trends are areas of expertise. Clients include CompTIA, MSPAlliance, Autotask, White Fox Marketing, Quest Software and many others.

I am tasked with identifying and developing mutually beneficial relationships for Autotask. This includes marketing support for and other software and hardware vendors, as well as and resellers and Master MSPs.

Created innovative and multi-faceted co-marketing programs for Autotask. Develop and manage vendor and industry association relationships for rapidly expanding technology services software provider. Evaluate new market opportunities and technological needs for expansion with additional software integrations. Initiate discussions with prospective partners and create business cases for resource investment. Manage development projects and marketing/sales events between our executive, sales, marketing, and development teams and our industry partners. Host international webinars and perform speaking engagements nationally. Manage two employees and more than seventy vendor and association partner relationships. -Grew Autotask vendor relationships from 22 to more than 70 in two years -Expanded association affiliations to gain access to 30,000 new members -Developed 500+ attendee national conference-including sponsorship sales -Completed 23 integration projects requiring minimal company resources -Expanded qualified third-party leads by more than 80% -Completed research and expansion plan to target vertical markets-pending technology changes -Received Autotask Hero award in 2009 for success in partnership development

Coordinated editorial and business relationships for monthly national technology channel publication with more than 43,500 subscribers. Key responsibility was to develop and execute marketing plans for the magazine, and coordinate with other magazine editors to help the sales team accomplish advertising revenue goals. Researched and penned weekly opinion columns for company websites and articles on the success of IT resellers, conferences and other industry topics and events. Hosted national conference discussions and webinars, moderated panel discussions, and presented on reseller technology opportunities in a multitude of market. Trained sales and editorial staff on new technology and created marketing plans for magazine and advertising supplements. Wrote numerous blogs, forums and newsletters to enhance the marketing reach of the magazine and developed new initiatives for company growth on an ongoing basis.

Chief editor for Business Solutions magazine, an monthly IT reseller channel-focused publication with a circulation of more than 43,000. Also included two monthly e-mail newsletters and supplements. Chief liaison with industry leaders, including C-level executives of Fortune 500 companies and industry organizations.