Brian Shipley Email and Phone Number
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Brian Shipley personal email
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Experienced lifecycle and customer marketer focused on nurturing retention, expansion, and advocacy across the customer journey. Well-regarded as a strategic, technical, and creative leader, I foster strong rapport with customers and the teams that support them. Proud to have grown award-winning advocacy experiences and innovated onboarding, product adoption, customer engagement, customer listening, voice of customer, and expansion programs to empower customers and staff.My strategic mindset, creative and operational talents, and service-first personality makes me a valued leader and contributor to interdepartmental initiatives and trusted liaison with our clients. I'm especially effective at crafting persuasive digital communications that extend the customer experience, convert interest into action, and foster better growth, adoption, and engagement.I'm always happy to get in, get busy, and blaze new trails. Connect and say hi.
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Senior Manager, Customer Retention MarketingF5 Apr 2024 - PresentSeattle, Washington, UsInnovation and nurture of customer retention, engagement, expansion, and advocacy programs across the F5 SaaS software customer lifecycle. Unification of onboarding, product adoption, customer engagement, customer listening, advocacy, and expansion programs into an engaging customer-centered experience.I'm please to help thread customer awareness and engagement across F5's thriving customer marketing programs, including advisory board events, reward programs, online community, and more.
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Director Of Customer Marketing & EngagementLevel Access Apr 2020 - Mar 2024Vienna, Virginia, UsEstablishment of a new Customer Marketing function -- including the operations, segmentation, and communications needed to measure and increase satisfaction, lower attrition, grow product adoption and engagement, and drive value for Level Access solutions and services. Tactics include marketing automation of onboarding and lifecycle nurture campaigns; customer journey mapping; data segmentation and reporting; CSAT and NPS surveys; advocacy and referral programs; lead flow management; and more. I'm pleased to add my vision and tactical know-how atop Level Access' renowned customer service and support. Whether online banking, patient portals, or online shopping, technology empowers us all with critical services and communications. It's fulfilling to help these companies accommodate the needs of users with disabilities. -
Senior Manager, Customer Marketing & RetentionCvent Sep 2017 - Apr 2020Tysons Corner, Va, UsInnovation of customer retention and engagement activities, including the two-year development of a new Online Community & Support Portal; advancing CSAT and NPS survey strategies; lifecycle journey mapping and digital nurturing; customer health scoring and renewal metrics; digital advocacy and referral programs; and participation in Cvent's interdepartmental Customer For Life initiative. I spearheaded a new data-driven, digital-first approach to customer marketing and the online customer experience to grow Cvent's category-leading business. I'm pleased to have launched Cvent's first global Customer Satisfaction survey and their wildly-enhanced Online Community & Support website, featuring peer-to-peer forums, enhanced online help features, product ideation, subscription-based product news, and persona-driven content marketing to deliver relevant content, promotions, and support to each site visitor. -
Sr. Marketing Campaign Manager, Global Demand CenterFireeye, Inc. Mar 2016 - Apr 2017Milpitas, California, UsCampaign management and marketing leadership for global lead generation and engagement campaigns from concept through content development, release and analysis. These multi-channel campaigns leveraged gated assets, email, social media and web promotions, webcasts, blogs, paid media and the press to spotlight global threat intelligence and our related services. In addition, I led the migration of iSIGHT’s lead, marketing and web systems into the FireEye infrastructure, assimilating HubSpot, Salesforce and WordPress into Marketo, Adobe Engagement Manager and Salesforce.com. -
Principal Marketing Automation ManagerIsight Partners (Acquired By Fireeye) Apr 2015 - Mar 2016Dallas, Tx, UsStrategic and tactical leadership of all online engagement activities -- including lead generation, online lead nurturing, lead scoring and more -- marketing email, social media, webinar and blog content to convert leads to MQLs to satisfied customers.I held principal responsibility for the HubSpot Content Optimization System (COS), WordPress web content, Citrix GoTo webinars, organic search and social media, plus their data integration into Salesforce. -
Sr. Director Of Digital Marketing & Engagement StrategySport & Health Clubs Oct 2002 - Apr 2015UsOperational and creative management of all online marketing activities, including the content architecture and graphic user interface (GUI) development of Sport&Health’s three corporate websites, email marketing campaigns, social media presences and overall online strategy. I helped Sport&Health launch their first email and e-commerce capabilities, enabling members and prospects to buy, upgrade and manage memberships online with easy-to-use, self-service interfaces. One result? A single at-risk email campaign helped lower annual membership attrition by 7 percentage points in the early 2000s -- the equivalent of $3.5M in profit. -
Freelance Marketing ConsultantFreelance Marketing | Design | Web Development Oct 2004 - Dec 2008Strategic marketing and communications services for a variety of regional and national clients. Services included web design and development, search engine optimization (SEO), development of printed sales collateral, eNewsletter design and delivery, graphic design and copywriting, logo and brand development, and more.
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Sr. Marketing Communications SpecialistSage | Best Software Apr 2000 - Oct 2002Newcastle Upon Tyne, GbDesigned and developed numerous online and offline marketing materials for the industry-leading ABRA HRMS and FAS fixed-asset management softwares. Created effective acquisition and installed-base customer enhancement campaigns using direct mail, email, online and print advertising, segment-specific web portals and more.
Brian Shipley Skills
Brian Shipley Education Details
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Frostburg State UniversityBusiness Administration And Marketing -
Allegany College Of MarylandBusiness Administration
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Allegany College Of MarylandRetail Management
Frequently Asked Questions about Brian Shipley
What company does Brian Shipley work for?
Brian Shipley works for F5
What is Brian Shipley's role at the current company?
Brian Shipley's current role is Customer Marketing, Retention, & Advocacy Across the Lifecycle | TOP100 CMA Strategist.
What is Brian Shipley's email address?
Brian Shipley's email address is bs****@****ent.com
What is Brian Shipley's direct phone number?
Brian Shipley's direct phone number is +121473*****
What schools did Brian Shipley attend?
Brian Shipley attended Frostburg State University, Allegany College Of Maryland, Allegany College Of Maryland.
What skills is Brian Shipley known for?
Brian Shipley has skills like Email Marketing, Online Marketing, Marketing, Direct Marketing, Digital Marketing, Lead Generation, Marketing Communications, Strategy, Marketing Strategy, Leadership, Social Media, Seo.
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