Brian Shipley Email & Phone Number

Seattle, Washington, Us

Innovation and nurture of customer retention, engagement, expansion, and advocacy programs across the F5 SaaS software customer lifecycle. Unification of onboarding, product adoption, customer engagement, customer listening, advocacy, and expansion programs into an engaging customer-centered experience.I'm please to help thread customer awareness and engagement across F5's thriving customer marketing programs, including advisory board events, reward programs, online community, and more.

Vienna, Virginia, Us

Establishment of a new Customer Marketing function -- including the operations, segmentation, and communications needed to measure and increase satisfaction, lower attrition, grow product adoption and engagement, and drive value for Level Access solutions and services. Tactics include marketing automation of onboarding and lifecycle nurture campaigns; customer journey mapping; data segmentation and reporting; CSAT and NPS surveys; advocacy and referral programs; lead flow management; and more. I'm pleased to add my vision and tactical know-how atop Level Access' renowned customer service and support. Whether online banking, patient portals, or online shopping, technology empowers us all with critical services and communications. It's fulfilling to help these companies accommodate the needs of users with disabilities.

Tysons Corner, Va, Us

Innovation of customer retention and engagement activities, including the two-year development of a new Online Community & Support Portal; advancing CSAT and NPS survey strategies; lifecycle journey mapping and digital nurturing; customer health scoring and renewal metrics; digital advocacy and referral programs; and participation in Cvent's interdepartmental Customer For Life initiative. I spearheaded a new data-driven, digital-first approach to customer marketing and the online customer experience to grow Cvent's category-leading business. I'm pleased to have launched Cvent's first global Customer Satisfaction survey and their wildly-enhanced Online Community & Support website, featuring peer-to-peer forums, enhanced online help features, product ideation, subscription-based product news, and persona-driven content marketing to deliver relevant content, promotions, and support to each site visitor.

Milpitas, California, Us

Campaign management and marketing leadership for global lead generation and engagement campaigns from concept through content development, release and analysis. These multi-channel campaigns leveraged gated assets, email, social media and web promotions, webcasts, blogs, paid media and the press to spotlight global threat intelligence and our related services. In addition, I led the migration of iSIGHT’s lead, marketing and web systems into the FireEye infrastructure, assimilating HubSpot, Salesforce and WordPress into Marketo, Adobe Engagement Manager and Salesforce.com.

Dallas, Tx, Us

Strategic and tactical leadership of all online engagement activities -- including lead generation, online lead nurturing, lead scoring and more -- marketing email, social media, webinar and blog content to convert leads to MQLs to satisfied customers.I held principal responsibility for the HubSpot Content Optimization System (COS), WordPress web content, Citrix GoTo webinars, organic search and social media, plus their data integration into Salesforce.

Us

Operational and creative management of all online marketing activities, including the content architecture and graphic user interface (GUI) development of Sport&Health’s three corporate websites, email marketing campaigns, social media presences and overall online strategy. I helped Sport&Health launch their first email and e-commerce capabilities, enabling members and prospects to buy, upgrade and manage memberships online with easy-to-use, self-service interfaces. One result? A single at-risk email campaign helped lower annual membership attrition by 7 percentage points in the early 2000s -- the equivalent of $3.5M in profit.

Strategic marketing and communications services for a variety of regional and national clients. Services included web design and development, search engine optimization (SEO), development of printed sales collateral, eNewsletter design and delivery, graphic design and copywriting, logo and brand development, and more.

Newcastle Upon Tyne, Gb

Designed and developed numerous online and offline marketing materials for the industry-leading ABRA HRMS and FAS fixed-asset management softwares. Created effective acquisition and installed-base customer enhancement campaigns using direct mail, email, online and print advertising, segment-specific web portals and more.

B.S., Business Administration And Marketing

A.S., Business Administration

A.A.S., Retail Management