Brian Shoemaker Email and Phone Number
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Brian Shoemaker is the Senior Director of Innovation and Digital Experience for Life Time, where he is responsible for R&D and digital strategy, including developing and piloting new fitness technologies, leading continuous improvement of Life Time’s mobile platform, and shaping the omnichannel capabilities that support members and team members of Life Time’s 180 athletic country clubs across North America. Prior to Life Time, Brian led teams at Intel, Dow Jones, Thomson Reuters and health insurance startup Bloom Health (acquired by Empyrean). Brian is a graduate of Iowa State University and earned his MBA from the Carlson School of Management at the University of Minnesota.
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Senior Director Of Digital ExperienceLife Time Inc.Saint Paul, Mn, Us -
Senior Director Of Digital ExperienceLife Time Inc. Jan 2023 - PresentChanhassen, Mn, UsDefining and executing the vision and strategies that drive the best mobile app experience for Life Time members and team members. Leading cross-functional teams to implement robust architecture, cutting-edge technology, effective communication, and omnichannel collaboration, positioning Life Time's mobile apps as the premier resource for unlocking membership value.Key Initiatives and Achievements:- Achieved a 40% increase in monthly active users and an 83% boost in user sessions year-over-year by enhancing the Life Time mobile app to maximize member engagement.- Built a live streaming platform supporting 170 weekly classes, driving a 218% increase in viewership year-over-year.- Introduced AI-powered features to deliver personalized workouts, tailoring app experiences based on member interests and available amenities.- Establish and manage strategic relationships with key partners, ensuring alignment with business objectives and fostering long-term collaboration. -
Senior Director Of InnovationLife Time Inc. Feb 2016 - PresentChanhassen, Mn, UsLeading Life Time Technology's Labs team in pioneering innovations for the fitness club of the future. Focused on developing capabilities that can be implemented within the next 18 months, we rapidly create and pilot proof-of-concepts, assess their impact on operations and member experience, and scale successful solutions across Life Time's 180+ locations.Key Initiatives and Achievements:- Spearheaded Life Time's in-club activity tracking platform, which displays telemetry from heart rate devices (including Apple Watch) and bike power meters during classes. Tracked over 150,000 classes annually for 2.1 million participants, driving a 24% growth in participation year-over-year.- Piloted and rolled out contactless check-in, now adopted by 66% of members, enhancing operational efficiency across 180 locations.- Launched LifeHack, Life Time's annual hackathon, to foster a culture of innovation and cross-team collaboration.- Leveraged Internet of Things (IoT) technology to maximize equipment lifespan and streamline club operations.- Utilized beacons, geofencing, NFC, and advanced access control technologies to create a "cardless club" experience for seamless member access.- Expanded activity tracking through integrations with multiple equipment manufacturers and fitness platforms.- Enabled voice assistants to bring Life Time services into members' homes.- Developed a smart home strategy for Life Time Living, enhancing residents' wellness experiences.- Tested wearables and fitness technology to support service integrations and product recommendations to Life Time members. -
Director Of Software EngineeringBloom Health Jan 2014 - Feb 2016Led the Bloom Health Engineering team to deliver “Bloom 2.0”, greatly expanding Bloom’s product shelf, introducing new user experience and supporting 50% year-over-year membership growth.Managed complex third-party service integrations and product development that expand Bloom’s platform with benefits administration and eligibility, content management and translation automation.Introduced new and grew existing software engineering best practices, including multilingual support, test automation, continuous integration, containerization of applications and responsive design.
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Development Manager, Enabling TechnologiesThomson Reuters Jun 2011 - Dec 2013Toronto, On, CaManaged development teams building web applications and APIs, includingthomsonreuters.com, corporate web products, company portal and authentication platform. Implemented new tools and methodologies for interactive web applications, responsive design, continuous integration and automated testing. Reformed a challenged department by evaluating existing developers and hiring new global talent with modern skills targeted for major projects. Managed and architected new RESTful APIs, including new OAuth and xAuth authentication platforms. Mentored team on best practices. -
Development Manager, TechnologyDow Jones Aug 2007 - Jun 2011New York, Ny, UsManaged development of news and financial services products with an emphasis on content delivery and integration over the web. Designed and developed web application solutions that utilized many “Web 2.0” technologies to deliver a superior user experience, both to the desktop and mobile devices. Frequent product demonstrations to management, partners, and customers; skilled in communicating with business users and explaining technical concepts to all audiences. Promoted the use of Agile project management methodologies.* Managed both Dow Jones Web Services and Dow Jones Widget Library from project inception through successful product delivery, providing a new platform for Investment Bankers and Wealth Managers to incorporate Dow Jones content with innovative visualizations. Winner of the 2010 CODiE Award for Best Online Professional Financial Information Service. http://widgets.dowjones.com/showcase. * Managed development of new web-based visualizations for the Forex market, bringing real-time delivery of currency fluctuations and economic events integrated into customer websites. http://fxtrader.dowjones.com. * Managed Dow Jones mobile strategy for B2B segments, developing a “web first” approach for iOS, Android, and other platforms. * Drove adoption of Agile project management in the enterprise, evangelizing the use of Agile as an effective alternative to waterfall for software development projects. Introduced new project management tools and trained development teams on its use. -
Software Development ConsultantFujitsu Consulting Oct 2003 - Jul 2007JpJoined clients' existing software development group to lead new projects, assist with existing development projects, or review current projects for best practices. Authored requirement and design specifications for clients' internal business processes. Pursued continuous education of new technologies and development practices. -
Software EngineerIntel Jun 2000 - Oct 2003Santa Clara, California, UsDeveloped internal web applications to support corporate goal of becoming a "100% e-business corporation". Provided technical expertise to Finance, Benefits, Payroll, and other business groups by assisting in project requirements specification. Drove adoption of new technologies to be supported by corporate intranet.
Brian Shoemaker Skills
Brian Shoemaker Education Details
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University Of Minnesota - Carlson School Of ManagementMba -
Iowa State UniversityInformation Systems
Frequently Asked Questions about Brian Shoemaker
What company does Brian Shoemaker work for?
Brian Shoemaker works for Life Time Inc.
What is Brian Shoemaker's role at the current company?
Brian Shoemaker's current role is Senior Director of Digital Experience.
What is Brian Shoemaker's email address?
Brian Shoemaker's email address is bs****@****ess.com
What is Brian Shoemaker's direct phone number?
Brian Shoemaker's direct phone number is +190930*****
What schools did Brian Shoemaker attend?
Brian Shoemaker attended University Of Minnesota - Carlson School Of Management, Iowa State University.
What skills is Brian Shoemaker known for?
Brian Shoemaker has skills like Agile Methodologies, Software Development, Web Services, Web Applications, Agile Project Management, User Experience, Scrum, Integration, Javascript, Enterprise Software, Software Project Management, Web Development.
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