Brian Sim Email & Phone Number

San Clemente, California, United States

Irvine, California

At Ansira, Experience IS Everything!- Strategy- Loyalty Marketing- Performance Marketing- Channel Partner Marketing- MarTech Consulting & Integration- Local Marketing Activation

Jaguar Land Rover North America, Llc

Manage the execution of all Western U.S. Dealer Advertising Group Marketing Plans to support sales goals for #1 Volume & Growth Region in North America.Create effective/consistent retailer communications to ensure transparency and clarity with Dealer Body.Review, Benchmark and optimize key digital KMI's to increase conversion rate of sales leads, resulting in incremental throughput.Develop & Execute effective variable programs to support incremental JLR sales during key selling periods, aligned with retailer inventory levels.Manage Regional Retailer Council/Marketing Board process & meetings to ensure transparency between JLR and Retailers, and effectively communicate key findings to JLR US/UK Senior Leadership. Manage & Activate multiple consumer engagement events to support consumer interaction/relationship development with Jaguar & Land Rover products.

Managed all national sales reporting and tracking of sales metrics. Results/analysis reviewed with all management levels including President & CEO.Established annual/monthly sales targets and performance metrics for five regional offices. Enforced National Sales Policy for all 635 Mazda Dealerships.Designed and executed three annual incentive programs to increase vehicle sales results during key periods.Coordinated continuous information flow to U.S. regional offices, to prioritize actions, and reduce inefficiencies.

Managed the development of long-range strategic initiatives to support 5, 10 and 15-year business plans.Created/presented strategic planning initiatives to senior U.S./Japan management & CEO.Managed development and execution of business innovations project to accelerate sales, market share and customer service metrics in five key metro markets. Managed the development of an all-new Dealer Performance Program to incentivize Mazda dealers to improve performance in key operational metrics.

Directed U.S. regional offices for all sales event and Tier 2 marketing communications to support short-term sales targets during key seasonal selling periods. Managed production budget of $7M, and integrated the efforts of all four agencies and agency teams:Doner Advertising (General Market), Bravo (Hispanic), Wimbley (African American), H&Y Planning (Asian)Managed $40M national dealer co-op advertising program. Developed annual communications plan to effectively integrate regional marketing plans into national strategy.

Managed all brand development, tier 1 creative production (Television, Digital, Video, Print, OOH) and collateral development for Mazda North American Operations. Implemented production budget of $15M, and integrated communications efforts of all four agencies (above).Effectively managed agency teams to lead the development of effective and integrated marketing communications. Directed and managed vehicle collateral (sales brochures) to ensure integrated messaging through visual assets and compelling copy. Created Brand Integration Team to ensure that all marketing groups (Interactive, Retail, Digital Marketing, Research and Media) were aligned at all consumer touch points.Executed global brand visual identification program for North America (working in conjunction with Mazda Corporate in Japan, Mazda Motor Europe, and Mazda Australia).Worked closely with outside production cost consultant to effectively realize substantial cost reductions in all production efforts ($2.3M savings in FY2006).

Greater Chicago Area

Managed regional marketing efforts in nine Midwest states, including all applicable media, metrics and variable marketing programs to support region sales targets.Developed and presented relevant marketing programs to dealer principals in all Midwest region major markets, for discussion and execution.Selected as start-up team member responsible for launching Midwest region after purchasing from independent distributorship. Built foundation for four straight years of sales/share growth.Developed the first voluntary assessment groups in the nation to further leverage limited regional marketing funds (Chicago, Detroit, Minneapolis, Milwaukee, and Cincinnati).

Directed six regional sales training managers for product training, selling skills and new product launch events.Developed and presented product launch training throughout U.S. for all vehicle lines.Developed Master Sales Consultant program to recognize and reward loyal Mazda salespeople who represent the largest portion of total sales in the U.S.Trained corporate employees on various initiatives required by Human Resources.