Brian Mcleod Email & Phone Number

Chicago, IL, US

New York, New York, US

• Spearheaded delivery of impactful SEO strategies for a range of diverse, high-profile clients, including YMCA, Alicorp, The Coca-Cola Company, Amazon, Sanofi, and Boundless Learning.
• Accelerated organic growth through data-driven decision-making, strategic content planning, and meticulous project management across international markets.
• Aligned objectives with cross-functional teams to ensure SEO efforts affiliated with broader marketing objectives, delivering end-to-end solutions that led to significant client success.
• Engaged with client company representatives to gain a comprehensive understanding of SEO marketing needs and ensured these needs were consistently met.
• Provided C-Suite executives with strategic content recommendations based on industry trends, keyword research, and competitive analysis, driving sustainable growth across client sites.
• Owned monthly performance reporting with Looker Studio; generated detailed monthly reports, offering actionable insights that improved client retention, satisfaction, and revenue.

CA

• Enabled the delivery of transformative growth strategies and digital marketing initiatives for various prestigious companies, including Discover Financial Services, Coldwell Banker, L’Oréal, and Epsilon.
• Executed several cross-functional roles, including program management, social media management, digital marketing, content marketing, and PPC advertising, consistently driving performance across a vast digital landscape.
• Built a stellar reputation for delivery of client objectives, leading to ongoing client success and retention. Key Achievements
• Achieved a 30% increase in client site traffic: amplified click-through rates by 3% by executing strategic SEO initiatives, optimizing email campaigns through A/B testing, and refining content across websites, social.
• Attained up to 300% client social media growth: boosted Facebook and Instagram followers MoM through innovative social campaigns, paid advertising, and organic growth, including influencer collaboration and customer.
• Devised and established a digital speed insights program; delivered prioritized page speed improvements across Lines of Business (LOBs) and aligned digital initiatives with overall enterprise visions, enhancing UX and.

London, England, GB

• Produced transformative SEO strategies across 12 web properties for The Coca-Cola Company (TCCC).
• Mobilized and led a team of three associates, driving organic growth, maximizing lead generation, and ensuring seamless global site migrations.
• Leveraged data-driven SEO methodologies, including backlink analysis, user behavior insights, and technical audits to improve organic visibility, keyword rankings, and international web performance.Key Achievements
• Orchestrated upwards of 150% increase in organic clicks and 325% increase in organic impressions globally.
• Managed global site migrations; achieved prime Core Web Vitals (89% LCP, 95% CLS, 99% FID), lifting UX and site performance.
• Advanced and optimized 1.5K+ website pages; collaborated with paid search, activation, planning, and social teams, boosting organic visibility and traffic by up to 50% YoY.

Chicago, Illinois, US

• Embedded and refined SEO strategies that elevated web presence and drove organic traffic/conversions across multiple nonprofit educational web properties.
• Established SEO as core component of digital marketing efforts.
• Bridged communications with cross-functional teams to enhance UX, optimize content, and achieve impressive growth metrics.Key Achievements
• Tasked with leading SEO initiatives for six websites; resulted in 20% YoY traffic increase and 45% surge in organic traffic.
• Progressed the development of award-winning web experiences; optimized Core Web Vitals and crafted keyword-rich content, contributing up to 5% increase in. web conversions across all sites.
• Carried out extensive SEO audits and continuous improvement cycles; identified key technical and content-related opportunities that boosted search visibility and user engagement.

Glendale Heights, IL, US

◆ Conceptualized, created, and executed impactful print and digital campaigns tailored to the manufacturing and B2B sector, driving brand awareness and engagement, while demonstrating strategic marketing acumen and leadership.◆ Spearheaded data-driven content strategy across platforms, resulting in a 30% increase in site traffic and a 15% growth in.

Burbank, CA, US

Worked at The Twilight Zone Tower of Terror at Disney's Hollywood Studios.

Master Of Science (Ms), Integrated Communications And Advertising

Bachelors Of Arts (Ba), Theatre & Speech Communications

Associate Of Arts (Aa), Fine Arts