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I am a seasoned Senior Marketing Strategist with 10+ years of content management leadership and SEO experience across a range of sectors. Recognized for demonstrating a natural aptitude for delivering high-impact SEO strategies for household name clients and accelerating organic growth, I have a verifiable history of contributing directly to client brand optimization and revenue enhancement throughout my career. As such, I have consistently exceeded target and performance goals, and I am adept at achieving maximum results with minimal resource expenditure. Professional focal points include SEO, content strategy, client relationship management, content creation, and omnichannel marketing. My most recent role was as Senior SEO Manager with WPP/VML. While in previous roles, I spent 10+ years as a freelance consultant enabling transformative growth strategies and digital marketing initiatives for various prestigious companies, including Discover Financial Services, Coldwell Banker, L’Oréal, and Epsilon. I also worked as a Search Engine Optimization Manager GroupM/EssenceMediaCom, where I facilitated the creation of transformative SEO strategies across 12 web properties for The Coca-Cola Company (TCCC). Under my leadership, in these roles, I utilized data-driven decision-making and strategic content planning capabilities to drive organic growth. In addition, I liaised with senior leadership, cross-functional teams, and clients to ensure SEO consultancy support structures were driving success. Colleagues describe me as a progressive, driven, down-to-earth, SEO and content strategy expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.Skills: Digital Marketing | Digital Strategy | Search Engine Optimization (SEO) | Pay-Per-Click (PPC) | Social Media Marketing | Content Management | Brand Development | Video/Photo Editing | Graphic Design | Project Management | Public Speaking | Interpersonal Skills | Campaign Management | Growth Marketing | Vendor Management | Analytical Skills | Data Analysis | Email Campaigns | Key Performance Indicators | Website Traffic Growth | Conversion Rate Optimization | Website Audit | Organic Traffic Growth | Word Press | Meta Ads Manager | Hootsuite | Google Analytics 4 | STAT | ScreamingFrog | Semrush | Ahrefs | Lumar | LookerStudio | HubSpot | Google Suite | Social Media | Helium 10 | ChatGPT
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Senior Seo ManagerEnvisionit Oct 2024 - PresentChicago, Il, Us
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Senior Seo Manager (Contract)Vml May 2024 - Jul 2024New York, New York, Us• Spearheaded delivery of impactful SEO strategies for a range of diverse, high-profile clients, including YMCA, Alicorp, The Coca-Cola Company, Amazon, Sanofi, and Boundless Learning. • Accelerated organic growth through data-driven decision-making, strategic content planning, and meticulous project management across international markets. • Aligned objectives with cross-functional teams to ensure SEO efforts affiliated with broader marketing objectives, delivering end-to-end solutions that led to significant client success. • Engaged with client company representatives to gain a comprehensive understanding of SEO marketing needs and ensured these needs were consistently met. • Provided C-Suite executives with strategic content recommendations based on industry trends, keyword research, and competitive analysis, driving sustainable growth across client sites. • Owned monthly performance reporting with Looker Studio; generated detailed monthly reports, offering actionable insights that improved client retention, satisfaction, and revenue. • Utilized AI thought leadership to influence SEO efficiency; integrated tools like ChatGPT to streamline workflows, boosting productivity and delivering innovative client solutions.Key Achievements • Accomplished an 80% reduction in project overflow through reviewing and streamlining project management processes, ensuring prompt delivery and client satisfaction. • Increased and sustained organic traffic by 90% MoM for multiple clients. • Performed comprehensive technical audits with Screaming Frog; identified and addressed critical web health issues, improving overall site performance and user experience (UX). • Offered high-quality content recommendations including SEO recommendations for YMCA on the Madison County website redesign that would soon be implemented to all YMCA location websites nationwide; this included landing page recommendations and keyword analysis for copywriter. -
Freelance Digital Marketing Specialist And ConsultantSelf-Employed Mar 2013 - May 2024Ca• Enabled the delivery of transformative growth strategies and digital marketing initiatives for various prestigious companies, including Discover Financial Services, Coldwell Banker, L’Oréal, and Epsilon. • Executed several cross-functional roles, including program management, social media management, digital marketing, content marketing, and PPC advertising, consistently driving performance across a vast digital landscape. • Built a stellar reputation for delivery of client objectives, leading to ongoing client success and retention. Key Achievements • Achieved a 30% increase in client site traffic: amplified click-through rates by 3% by executing strategic SEO initiatives, optimizing email campaigns through A/B testing, and refining content across websites, social platforms, and email campaigns. • Attained up to 300% client social media growth: boosted Facebook and Instagram followers MoM through innovative social campaigns, paid advertising, and organic growth, including influencer collaboration and customer interactions, tailoring strategies to client events and brand identities. • Devised and established a digital speed insights program; delivered prioritized page speed improvements across Lines of Business (LOBs) and aligned digital initiatives with overall enterprise visions, enhancing UX and website performance. • Wrote and created high-impact content; curated compelling photo and video content, aligning with brand image and customer requirements, ensuring client projects were delivered on time and within budget. -
Search Engine Optimization ManagerEssencemediacom Jun 2022 - Mar 2024London, England, Gb• Produced transformative SEO strategies across 12 web properties for The Coca-Cola Company (TCCC). • Mobilized and led a team of three associates, driving organic growth, maximizing lead generation, and ensuring seamless global site migrations. • Leveraged data-driven SEO methodologies, including backlink analysis, user behavior insights, and technical audits to improve organic visibility, keyword rankings, and international web performance.Key Achievements • Orchestrated upwards of 150% increase in organic clicks and 325% increase in organic impressions globally. • Managed global site migrations; achieved prime Core Web Vitals (89% LCP, 95% CLS, 99% FID), lifting UX and site performance. • Advanced and optimized 1.5K+ website pages; collaborated with paid search, activation, planning, and social teams, boosting organic visibility and traffic by up to 50% YoY. • Achieved 20% improvement in keyword rankings; drove targeted traffic and increased web revenue metrics. • Generated clear, actionable SEO performance reports for C-Suite; demonstrated impact of SEO initiatives on TCCC’s digital growth and offered strategic recommendations for improvement. -
Digital Marketing Seo SpecialistTcs Education System Jun 2021 - Mar 2022Chicago, Illinois, Us• Embedded and refined SEO strategies that elevated web presence and drove organic traffic/conversions across multiple nonprofit educational web properties. • Established SEO as core component of digital marketing efforts. • Bridged communications with cross-functional teams to enhance UX, optimize content, and achieve impressive growth metrics.Key Achievements • Tasked with leading SEO initiatives for six websites; resulted in 20% YoY traffic increase and 45% surge in organic traffic. • Progressed the development of award-winning web experiences; optimized Core Web Vitals and crafted keyword-rich content, contributing up to 5% increase in. web conversions across all sites. • Carried out extensive SEO audits and continuous improvement cycles; identified key technical and content-related opportunities that boosted search visibility and user engagement. • Worked with team in the provision of keyword mentorship; ensured SEO goal alignment, leading to enhanced content quality and search rankings. • Significantly enhanced user journeys and site navigation; deployed use of tools including Google Analytics and Hotjar, driving 5% increase in conversions. • Nurtured and owned strategic vendor relationships for SEO, paid search, and paid social; maximized performance across digital channels. -
Digital Marketing SpecialistFast-Rite International, Inc. Jun 2020 - Oct 2020Glendale Heights, Il, Us◆ Conceptualized, created, and executed impactful print and digital campaigns tailored to the manufacturing and B2B sector, driving brand awareness and engagement, while demonstrating strategic marketing acumen and leadership.◆ Spearheaded data-driven content strategy across platforms, resulting in a 30% increase in site traffic and a 15% growth in LinkedIn followers, demonstrating analytical prowess and audience engagement expertise.◆ Optimized email campaigns through A/B testing, lifting click-through rates for acquired data by 3%, highlighting a commitment to continuous improvement in digital marketing initiatives.◆ Curated video and photo content for campaigns in line with brand image and customer requirements, ensuring timely completion and budget adherence. -
Cast Member (Attractions)The Walt Disney Company Jan 2010 - Jul 2011Burbank, Ca, UsWorked at The Twilight Zone Tower of Terror at Disney's Hollywood Studios.
Brian Mcleod Skills
Brian Mcleod Education Details
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Purdue UniversityIntegrated Communications And Advertising -
North Central CollegeTheatre & Speech Communications
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College Of DupageFine Arts
Frequently Asked Questions about Brian Mcleod
What company does Brian Mcleod work for?
Brian Mcleod works for Envisionit
What is Brian Mcleod's role at the current company?
Brian Mcleod's current role is Search & Content Marketing | SEO at Envisionit.
What is Brian Mcleod's email address?
Brian Mcleod's email address is br****@****com.com
What is Brian Mcleod's direct phone number?
Brian Mcleod's direct phone number is +163020*****
What schools did Brian Mcleod attend?
Brian Mcleod attended Purdue University, North Central College, College Of Dupage.
What skills is Brian Mcleod known for?
Brian Mcleod has skills like Customer Service, Event Planning, Comedy, Social Media, Acting, Improvisational Comedy, Creative Writing, Leadership, Public Speaking, Research, Drama, Film.
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