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Many people struggle to create customers that build their brand and sustain their business. I guide leaders with brand strategy that helps them focus on customers and empowers them to outmaneuver their competition so they can achieve company goals and grow their business.“Before you introduced us to the StoryBrand marketing framework, we were struggling with too many messages and brands. We were missing out on revenue and new clients.” Over the last 30 years, hundreds of owners and executives have shared the same frustration with their brand, message, and marketing with me — from small entrepreneurs and small business owners — to companies whose revenues range from $1 million to $5 billion dollars.Imagine the impact on sales and your business when your marketing actually works and your customers know how your company can solve their problems. When you know what your customers want, the challenges they face, and how your company is uniquely positioned to help them solve those challenges, your brand becomes irresistible. When your marketing invites people into a story, your business will thrive. “Since we started working with you, we’re doing less, ‘dart throwing,‘ and are more strategic with the process and recommendations you helped us with.”The problem is that many business owners are so focused on running their business, they don't have the time, capacity, expertise, or confidence to create messaging, branding, and marketing that attracts, inspires, and engages the right people.I guide leaders with clear direction for business strategy and sales growth so they can close the gap between their brand promise and customer experience. Leaders who work with me get a focused plan, clear messaging, beautiful design, and marketing strategy that helps them align their profit and purpose to grow their business.”After several years of struggling with our branding and value proposition, we retained Brian's services. A big part of our challenge was being too close to the problem. Brian took us through his brand messaging guide process to very quickly and effectively solve our problem. I highly recommend Brian to anyone who has these same challenges. His process works!” — Chris Carmon, Managing Partner, Hiring OpticsTake the first step today:1. Connect with me on LinkedIn2. Next, visit calendly.com/brian-sooy/15min to schedule a 15-min conversation; and3. Tell me how I can help you grow your business: aespire.com/about-us/contact-aespire
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Marketing DirectorGorjanc Home ServicesCleveland, Oh, Us -
PresidentAespire // Brand Advisors Sep 2012 - PresentAespire guides service business owners with clear direction to align business and brand strategy to close the gap between what the company promises and what customers experience. When you work with Aespire, you get a clear message, beautiful design, and marketing strategy that helps you spend less time on marketing and more time growing your business.
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PublisherEntreworship Jan 2015 - PresentAuthor and curator of entreworship.com, an online journal of insight, wisdom, and conversations with Christian business leaders and entrepreneurs. EntreWorship is your guide to working by faith, pursuing work as worship, and being confident in your calling to love God and serve people in the marketplace.
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Director Marketing CommunicationsAssociation Of Business Administrators Of Christian Colleges Jun 2016 - Present -
Principal DesignerAltered Ego Fonts 1985 - PresentLettering artist and designer of original typefaces for online licensing, commissions and software applications.Designed Lucerna, a custom typeface for the New Living Translation Bible, which also appears in the New King James Version (NKJV), New International Version (NIV) and NLT Life Application Bibles.Created custom commissioned type for Telarc International, The Cleveland Museum of Art, The Cleveland Clinic, Tyndale Publishing, and National City Bank (now PNC).
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OwnerMy Lasting Legacy, An Aespire Brand Nov 2018 - Dec 2022Every gift tells a story, and every donor story deserves to be heard. My Lasting Legacy (Now part of Aespire.NET) is the customizable online platform that empowers community foundations, college foundations, and community-supported organizations to share inspirational stories and memorial campaigns with prospective donors so their assets grow and foundation thrives.
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President And Creative DirectorSooy+Co 1995 - Jan 2015For 20 years, led as the Creative Director and transformed Sooy+Co (formerly Brian Sooy & Co) from a generalist graphic design firm to a leading design and communications agency. In January 2015, formed Aespire®, a brand consultancy that works with mission-driven companies and causes.
Brian Sooy Skills
Brian Sooy Education Details
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Bowling Green State UniversityGraphic Design -
Lorain County Community CollegeEmphasis On Design
Frequently Asked Questions about Brian Sooy
What company does Brian Sooy work for?
Brian Sooy works for Gorjanc Home Services
What is Brian Sooy's role at the current company?
Brian Sooy's current role is Marketing Director.
What is Brian Sooy's email address?
Brian Sooy's email address is br****@****ero.net
What is Brian Sooy's direct phone number?
Brian Sooy's direct phone number is +144032*****
What schools did Brian Sooy attend?
Brian Sooy attended Bowling Green State University, Lorain County Community College.
What are some of Brian Sooy's interests?
Brian Sooy has interest in Phoenix, Jamiroquai, Fine Art, Serenity, Mailchimp, Air (Band), Future Of Forestry, Photography, Music, Wired (Magazine).
What skills is Brian Sooy known for?
Brian Sooy has skills like Creative Direction, Graphic Design, Logo Design, Marketing Communications, Typography, Brand Development, Marketing, Social Media, Art Direction, Corporate Identity, Web Design, Strategy.
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