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My sales copy and conversion strategies have helped health and fitness brands generate more than $100 million dollars in total revenue.I've written sales letters and product pages responsible for seven and eight figures in revenue, email copy that has produced multiple six figures in just 16 days, and pre-sales advertorials that have doubled traffic and conversions.

At the beginning of my time with the NHL, I was in charge of growing international revenues for the League's digital products. That included eCommerce sales for Shop.NHL.com and subscriptions for the streaming service to watch live games, GameCenter LIVE, outside of North America.My responsibilities grew halfway through my time with the NHL, when I started working exclusively on Shop.NHL.com and oversaw its worldwide marketing efforts.We set revenue records each of the three years that I worked there, both year-over-year as well as during our hot-market sales windows.

I worked in the Strategic Communications & Marketing Division (SCMD) for ICF International, whom PR Week ranked as the #5 U.S agency in 2012.Marketing Strategy Experience:I served as the lead author of a national marketing strategy and implementation plan for the U.S. Department of Veterans Affairs’ Green Routine initiative. I also drove the strategic planning, production and execution of a major government client’s integrated marketing campaign, which required developing creative briefs and marketing plans, producing collateral materials, and coordinating with third-party vendors.Project Management Experience:I directed a team of 40 people, across 10 divisions, as project manager of the 2012 Olympic Games marketing campaign activation for a 14-billion-dollar healthcare company. I also led the production of a $75,000 order of collateral materials for this campaign, comprised of 32 unique deliverables across four brands and organized into 40 different packages.For a state government client, I oversaw and contributed to the production of more than 250 annual unique deliverables as content manager for their paid media campaigns, website, social networking profiles, blog and email newsletter. I coded a majority of the online content using HTML.Key Accomplishments:I reduced the turn-around time for producing recurring client reports using advanced Excel formula programming with data sources like Google Analytics, Facebook Insights and Bit.ly.I improved the conversion rate for a client’s mailing list from 32% to 65% by redesigning the landing page, sign-up form, and subscription process. I also used A/B split testing to increase clicks for a client’s e-mail campaign by 64.5 times, from 12 clicks to 775. On social media, I grew a client’s total Twitter followers by 15% in one month, and the program’s average number of new monthly followers by 247%.

As a Web Marketing/PR Associate for the Fortex Group, I helped launch a networking group in San Francisco with over 300 attendees by connecting with and pitching key influencers in the music and technology industries there. I also used effective calls to action and SEO keywords while composing blog posts, e-mail newsletters, and press releases. I managed community relationships on the blog, Eventbrite, and Meetup.com accounts for the Digital Music series of networking events as well.

As the Content Manager at Curious Brain, I was responsible for overseeing the entire content creation process for our suite of iPhone apps, which has more than 4,000,000 global installs. I increased our song output by 800% by hiring and managing a team of remote music transcribers, and created the company trademark "Tab 2.0" as part of the re-positioning process for the company's flagship app - TouchChords: Free.

I co-authored the marketing plan to reinvent Tonic’s online media strategy, wrote engaging copy to drive-up community interaction with Tonic’s brand, and administered updates to Tonic's various social media properties, including Facebook, Twitter, YouTube, Ning, and their daily newsletter. I also compiled a weekly analytics report using Google Analytics and Facebook Insights (among other tools) to track the website's growth.

I helped MusicSUBMIT with their artist relations, trying to both grow their client roster and expand their business relationships/partnerships.

I built client-oriented communication skills while briefing music production houses on the scoring direction for Captain Morgan’s global ad campaign, and developed the skills to match a client’s artistic direction with music from stock library searches, for brands like Cover Girl, Flomax, Febreeze, and Olive Garden.

I worked at Avatar the fall of my Junior year at NYU. I helped set up and breakdown sessions, inventory supplies, and assisted the rest of the staff while working with clients like Dream Theater, Green Day, U2, and Tim Burton.