During his 14 years in the cannabis industry, executive operator Brian Staffa has collected experience from 31+ regulated US states and foreign provinces, and is uniquely versed on the entire cannabis vertical. Brian is currently the Managing Partner of High Revival, an investment fund positioned to acquire, turn-around, and operate distressed cannabis assets. Brian has evaluated, designed and programmed hundreds of facilities throughout his career. His ability to keenly spot mistakes and oversights that hinder an operation’s likelihood of success has saved investors and partners millions of dollars, and his contributions at foundational planning states have often made the difference between an operation’s ability to remain competitive when markets mature and price compression sets in. Brian’s high motivation for solving unique challenges and contributing to new industry standards make him a highly sought after consultant and Fractional COO in the US and abroad for clients who value building highly efficient operations that can sustain through the industry’s rapidly changing environments. As one of the original operations consultants in the regulated cannabis marketplace, Brian began his regulated industry experience in 2014 as employee #4 at CuraLeaf, and has since led numerous teams from private startups to publicly traded, multi-territory operators. Brian’s skillset is impressively diverse. His ability to think simultaneously like an operator, engineer, cultivator, extractor, financier, and business executive has helped countless groups avoid the headache of piecemealing consultants together to get to the whole picture. As the Co-Founder and Chief Operator of Align Ops Group, Brian leads a team of data-directed efficiency-drivers who help people build flexible, competitive cannabis businesses and resolve inefficiencies in operations struggling with profitability.Brian lives and breathes operations, and is known for his ability to execute on a conceptual vision and follow through persistently to guarantee profitability. He and his team of academic thought leaders are a powerhouse resource for any team looking to build, scale, or improve their commercial cannabis facilities.