American Metal Customs is an award-winning custom shop that builds and restores classic motorcycles and cars that showcase the glamour and elegance of vintage design coupled with the raw grit and pride of hand-made American craftsmanship. American Metal Whiskey produces small-batch, award-winning whiskeys that embody the craftsmanship, creativity, and detail that go into every custom car and bike built at American Metal Custom Shop. Distillation of Brand Identity and Story for American Metal: Led the development and distillation of the brand identity and compelling narrative for American Metal, a custom shop founded by world-class custom builder Josh Allison and entrepreneur Chris Bishop. Collaborated closely with Josh to translate his design aesthetic and personality into a resonant brand, establishing a unique and captivating market presence. The successful brand launch received acclaim and was prominently featured in global and domestic industry publications such as Cyclesource, Gnarly, DicE and many others.Award-winning Whiskey Launch and Branding: Played a pivotal role in the successful launch of a premium whiskey line associated with American Metal. Led the creation of visually striking whiskey labels, resulting in a People's Choice Award from the Wausau Coated Products Label Awards and a Gold award at the 2024 ASCOT awards. Collaborated with the team on refining the whiskey's taste profile, resulting in Platinum awards for the whiskey at the 2024 ASCOT awards and achieving an impressive 92 out of 100 score in the 2023 Ultimate Spirits Challenge. Lead art direction, copywriting, digital marketing, GTM strategy, point of sale development, agency management and website development for the brand. The marketing, promotion and brand strategy was also recognized at the 2024 ASCOT awards and received a Double Platinum award which is their highest honor.

Snowbound is the ultimate winter celebration, offering inspiration and inclusivity for enthusiasts of all ages and skill levels. A collaboration with Snowsports Industries America, it goes beyond a typical ski show, providing an immersive platform for authentic winter content, news, exclusive products, art shows, concerts, and films.Conceptualization and Vision for Snowbound Festival: Spearheaded the conceptualization and vision for the Snowbound Festival. Despite the challenges posed by the cancellation of the Fall 2020 shows due to the pandemic, Brian played a central role in developing a unique festival concept that aimed to celebrate the winter lifestyle and serve as the official launch of the winter season. Leveraging his experience from successful events like New York Comic Con, Star Wars Celebration, and ComplexCon, he envisioned and pitched an event with exclusive drops, engaging content, immersive experiences, and a premium feel.Strategic Contribution to Snowbound's Acquisition: Despite the challenges of the resurgence of Covid in the fall of 2021, Brian's impactful conceptual work and efforts for Snowbound were recognized as a key factor in its subsequent acquisition by Raccoon Events from SIA. His strategic thinking and dedication ultimately played a vital role in ensuring a positive outcome for all parties involved.

Reed Exhibitions is the world-leading organizer of trade and consumer events with +470 events in 37 countries, bringing together +7M active event participants worldwide. Reedpop, their consumer division, is the top producer of pop culture events globally and a full-service digital content provider and media company. Collaborated directly with Lance Fensterman, Global President, to create the Reedpop brand and business concept, resulting in a new consumer division of Reed Exhibitions.Spearheaded the creation and execution of innovative brand identities and marketing strategies for the diverse Reedpop global portfolio, encompassing renowned events such as New York Comic Con, Star Wars Celebration, ComplexCon, Comic Con Paris, Vienna Comic Con, Comic Con Africa, MCM Comic Con, and C2E2 the Chicago Comic and Entertainment Expo. Emphasized responsibility for enhancing brand equity, targeting key demographics, and achieving robust ticket sales.Successfully collaborated with regional market teams to drive brand development, strategic planning, ticket sales and the seamless execution of new large-scale experiential events tailored to engage local fan communities in global markets including France, China, Austria, Africa and Germany. Played a pivotal role in overseeing marketing content operations and event production aspects.Conceptualized and implemented a comprehensive program tailored to improve corporate culture including new hire integration, refined interview methodologies, and innovative rewards systems to foster heightened employee morale and facilitate seamless team communication and engagement.Operated as a co-event producer and event director for Star Wars Celebration. Acted as a main point of contact and collaborated directly with the Lucasfilm and Disney teams on all aspects of domestic and international Star Wars Celebrations.

Develop, create and direct all domestic marketing initiatives. Responsible for enhancing brand equity, reaching target demographics and generating robust ticket sales. Manage a team of five direct reports that execute all marketing initiatives including social media, mobile, web, print, television, radio, sales tools, digital innovation, public relations, online promotions, community engagement, grassroots marketing and creative development. Negotiate all media buys and partnerships with publishers, movie studios and endemic websites. Orchestrated and managed enduring marketing partnerships with industry giants Marvel, DC Entertainment, Disney, Lucasfilm, Chevrolet, Brooklyn Brewery, and many others.Recognized with the prestigious 2011 Reed Exhibitions Presidents Award for Marketing Excellence.Achieved a remarkable 112% increase in total portfolio ticket revenue since 2010, showcasing a consistent commitment to driving financial success.Delivered the largest audience in New York Comic Con history at the time, attracting a staggering 151K attendees in 2014, and delivered a 63% increase in attendance for the 2011 Chicago Comic and Entertainment Expo.

Managed budget for marketing and sponsorship of sports properties and athletes for Mountain Dew, Amp Energy and SoBe. Developed a portfolio plan for all brands while maintaining distinct action sports strategies for each brand. Managed team of agencies to implement marketing efforts including athlete branding, property sponsorships, TV and digital content development, media programming and retail execution. Oversaw the integration of sports programs with internal brand teams to enhance brand equity and reach target demographics. Negotiated winter resort contracts, create custom branded signage, premiums and activation items.

Developed the sports marketing strategy, enhanced brand personality and increased credibility for all SoBe Beverages brands. Managed budget for marketing and sponsorship of sports properties and athletes for SoBe. Lead brainstorming sessions for new product ideas, names, flavor profiles and go-to-market strategies. Managed 17-member professional grassroots marketing team. Spearheaded all athlete and event sponsorship contract negotiations. Directed all outside agency relationships. Created custom brand signage, premiums and activation items. Managed marketing partnerships with Burton Snowboards, Jeep, etnies footwear, Cannondale Bicycles, The Surfrider Foundation, Okemo resort and others.

Spearheaded sales and marketing for the winter sports division, core skateboarding and mountain biking lines. Managed key action sports accounts, and created distinctive in store promotions and marketing materials. Organized productive divisional sales meetings. Guided development and distribution of all winter sports promotional materials. Reorganized catalog layout and design. Constructed vital accounts database. Developed all divisional direct mailings. Coordinated corporate participation in winter trade shows.