Brian S. Terrett, Mba, Apr, Fellow Prsa Email & Phone Number

Portland, Or, Us

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Portland, Oregon Area

Manage the development and implementation of strategic communications and reputation management for one of Oregon’s largest healthcare systems. Oversee the public relations and community relations team that serve Legacy Health’s six hospitals, 20 primary care clinics, eight specialty clinics, reference laboratory and medical research facilities in Portland and Vancouver. Serve as a senior leadership and manage critical issues, media inquiries and other key communication strategies. Serve as corporate spokesperson, managing media relationships. Manage team collaboration with Marketing Communications to provide brand, marketing strategy and product launch support. • Implemented team reorganization and integration of community relations; effort more than doubled projected goals with $28 million in earned media value, 4.4 billion impressions and over 400 community events. • Led the multi-disciplinary team for the opening of the new 334,000 square-foot building for Randall Children’s’ Hospital at Legacy Emanuel; including marketing, public relations, community outreach, tours, internal communication and grand opening events. ⎯ Resulted in a five-fold increase in media coverage, a doubling of name recognition as measured by opinion surveys and nearly 9,000 people attending six different events. ⎯ Project won 2012 Spotlight Award for Event or Observance from Portland PRSA chapter. • Completed a comprehensive assessment of patient condition reporting practices, and implemented an online patient condition-reporting site for news agencies. • Worked to place Legacy Health CEO, George Brown, MD, on Modern Healthcare magazine’s list of Top 25 Minority Healthcare Executives and 50 Most Powerful Physician Executives. • Managed crisis communication and internal communication for incidents including worksite shooting that resulted in an employee death, wrong site surgery case and the H1N1 outbreak that impacted public access to facilities.

Portland, Oregon

Eugene, Oregon And Portland, Oregon

Award-winning, public relations and communications consultant with success in developing and executing integrated communications initiatives that build brand image, contribute to revenue growth and help achieve strategic business goals.Serve as a consultant providing clients with strategic communications counsel that delivers results. Work with clients to develop clear messages that achieve communications objectives, and successfully execute communications strategies that help accomplish the client’s overall goals. • Executed comprehensive communication plan to help a school district overcome negative publicity and neighborhood opposition for a new, voter-approved high school. The district achieved public approval for the project without legal appeals, and regained the trust of the community. • Created and implemented a crisis communications plan for an international manufacturer/distributor being targeted by competitors with negative publicity. Plan resulted in the end of negative coverage and allowed the client to focus on sales.• Consulted with small hospice provider on Certificate of Need process, including developing key messaging, identification and recruitment of key opinion leaders, as well as opposition research for large corporate opponent of the effort. Firm was successful in obtaining Washington-state Certificate of Need for growth.

Eugene, Oregon Area

Recruited to develop, execute and lead integrated internal and external communication effort for a regional integrated healthcare organization. Developed and managed a full spectrum of communications activities: media relations, employee/stakeholder communications, crisis communications, executive speech writing, government relations, social responsibility, in-house media services, media training, and special events. • Spearheaded “political-style” integrated communication plan that garnered tremendous media, community and internal support for construction of state-of-the-art regional medical center despite intense opposition from well-funded community activists. ⎯ Project won 2001 Spotlight Award for Integrated Marketing Communications from Portland PRSA.• Managed communications effort that turned around community approval ratings from a low of 53% to a record high of 81% in support of the organization, as measured by opinion surveys.• Devised and managed crisis communications plan in reaction to a major antitrust lawsuit initiated by a competitor. ⎯ Identified key opinion leaders, crafted messaging and devised media strategy that achieved business goals.• Led comprehensive reputation management plan during federal Medicare/Medicaid fraud investigation of the hospital’s key physicians. Minimized negative news coverage for the medical center and protected medical center’s reputation. • Created a PR plan and teamed with Marketing Communications on branding/marketing campaign to launch the opening of the Oregon Heart & Vascular Institute in the region.⎯ Campaigns garnered major press coverage and generated extensive awareness to spur business growth.

Eugene, Oregon Area

Brought on board to direct community relations, issues management strategies, media relations, as well as provide product launch/marketing support for central western Oregon region. Cultivated and managed strong relationships with economic development and government officials from 32 regional cities. Lobbied local and county officials on behalf of US West regarding local telecom issues. Representative for the US West Foundation for social responsibility initiatives.• Facilitated economic development around technology and aligned new businesses with Qwest products/services through effective outreach. Led efforts that helped minimize several local governments’ attempts to enter the telecom business.• Expanded telecom and technology infrastructure in the region by collaborating with regional technology consortiums.• Teamed with Marketing to develop and implement product launch plans for US West Wireless in 4 key markets⎯ Recognized by wireless Regional Director as one of the most successful launches region-wide based on substantial market share increase in the sector.

Eugene, Oregon Area

Promoted to director level to design, implement and lead communications, issues/crisis management and media-relations plans organization-wide. Oversaw all public information activities in all city departments, ensuring consistent messaging. Cultivated and managed media/stakeholder relationships. Coordinated all communication efforts. Wrote speeches for the Mayor and City Manager. Managed annual budget and staff member.• Increased interaction with constituents by initiating and organizing the first city council meetings held in neighborhood locations.• Planned an election campaign for program funding (effort halted after passage of statewide property tax limitation measure).• Member of the crisis communications team during the 1998 Thurston High School shooting in Springfield, Oregon, coordinated news conferences and interview bookings on national television news programs, including the Today Show, Good Morning America and Larry King Live. ⎯ Achieved personal recognition for messaging and communications consistency by ensuring that key spokespersons were together during all news conferences.

Mba, Marketing

Ba, Journalism