Seeking transformation? You've come to the right place. I'm a classically trained planner turned full stack global brand/creative/marketing strategist, agency leader and change agent whose purpose is to foster authentic, transformative connection. By doing this through the lenses of brand, comms, CX, social, commerce, and data strategy, I help brands unleash bold, purposeful, breakthrough creativity that changes behavior and boosts bottom lines. I have 15+ years of experience simplifying complex business problems and solving them through human and cultural insight and through innovative, effective uses of data and creativity. This has led to multiple Cannes Lions, Effies and a track record of driving unprecedented revenue growth for clients around the world. Career highlights: • Repositioning The Home Depot to win through the worst housing crisis since the great depression• Leading Samsung to multiple Cannes awarded campaigns globally including 'S-Drive' and 'Maestros'• Spearheading strategy behind the Cannes and Effie awarded 'Herosmith Theory' for Bayer Aspirin• Building Huggies' first global brand identity & platform; launching the world's first ultra premium diapers• Leading GSK's largest, most effective global vaccine launch for Bexsero • Changing hearts and minds about LGBTQ equality across America by spearheading the awarded "Reality Flag" campaign for the Human Rights Campaign: https://www.vml.com/work/the-reality-flag • Leading the integrated strategy team behind Advil's breakthrough, award-winning 'Pain Equity Project' and 'Believe My Pain' initiatives to address pain bias at the source: https://www.believemypain.com