• Coordinated all marketing and recruitment efforts to grow the overall transfer student population. • Partnered with Ivy Tech Community College to create the university’s first seven academic program articulation agreements, as well as a reverse transfer agreement. • Revised transfer communication flow, website presence, and strategic outreach. • Member of the Nursing Admissions Committee. • Oversaw the International Admission recruitment plan and directed the Assistant Director of International Recruitment and Admission.

• Directed 7 recruiters, 4 support staff, and 20 student ambassadors in all aspects of recruitment, communications, and marketing.• Coordinated multiple student search processes, including email and print marketing, to increase the initial inquiry pool as well as eventual applicant pool. • Directly oversaw all marketing aspects for recruitment and outreach, including print, email, social media, and web.• Planned and oversaw campus visit programming and events. Between August-January, we saw a 17% growth in the number of campus visitors over the previous year.• Coordinated all branding and messaging through a variety of external vendors.• As of January 27, 2017, we had increased applications by 12%, increased the number of admitted students by 23%, and increased the number of net deposits by 35% when compared to the previous year for the same time period. This was prior to the announced closure of the college at the end of the academic year.

• Directed 6 recruiters, 1 support staff, and 20 student ambassadors in all aspects of recruitment, communications, and marketing.• Oversaw the Office of Financial Aid, including the strategic use of financial aid leveraging and budget planning. • Implemented a coordinated student search process, including email and print marketing, to increase the initial inquiry pool as well as eventual applicant pool. • Directly oversaw all marketing aspects for recruitment and outreach, including print, email, and social media.• Planned and oversaw campus visit programming and events.• Lead the Admissions Committee to review at-risk applicants.• Coordinated all branding and messaging through a variety of external vendors.• Brought Noel-Levitz on board to assist in financial aid leveraging and packaging. This includes setting net tuition revenue goals and discount rate oversight.• Oversaw partnership agreement with the University of Notre Dame that brings 20 new students and over $800,000 revenue to the College annually.• Served on the Website Development team, Academic Council, Administrative Council, and Strategic Enrollment Planning team.

• Lead a team of 10 recruiters and 6 support staff in every stage of planning and implementation of the processes involved in undergraduate, graduate and continuing studies admissions. This included developing strategic recruitment initiatives, marketing outreach and social media integration, as well as budget oversight.• Oversaw all aspects of application review, evaluation, and admission decisions, including awarding academic scholarships.• Coordinated all print, online, and other advertising efforts in collaboration with the Office of Communications & Institutional Marketing.• Collaborated with representatives from Applied Policy Research and the Director of Financial Aid on financial aid packaging, awarding strategies, discount rate oversight, and net tuition revenue enhancement.• Coordinated the selection and integration of the Noel-Levitz Net Price Calculator into the college website.• Developed and unified a complete social media outreach program, including Facebook, Twitter, YouTube, Google+, and other new media.• Initiated and oversaw the transition from Royall & Company to Fire Engine Red for application generation and student search purchases in order to create a more authentic applicant pool while also working to bring internal processes in alignment with budget realities.• Utilizing tools available from Fire Engine Red, developed an online reservation form for prospective students to register for campus visit events. Campus visits increased by 25% over the previous year in the first semester of use.• Consulted directly with the College Website Developer in vendor selection and coordination for developing an entirely new college website. • Working directly with our in-house marketing team, developed a new family of print pieces for Admissions outreach, integrating elements of the new website as well as promoting our social media efforts.

• Worked and contributed through a team-oriented approach to assist the Vice President for Enrollment Management and Communication in the overall planning and operation of the College's admission efforts, including strategic recruitment planning, marketing outreach, and budget oversight. • Coordinated the day to day operations of the Office of Admission including hiring, training, supervision and evaluation of a staff of seven admission representatives, four support staff, four interns, and approximately thirty student-workers. • Oversaw all aspects of application review, evaluation, and admission decisions, including awarding academic scholarships.• Coordinated all print, online, and other advertising efforts in collaboration with the Office of Communication and outside vendors.• Initiated search processes through coordination with NRCCUA and the College Board, in addition to creating new initiatives with online search efforts.• Chaired the Admissions Committee to review borderline and at-risk applicant files, with a focus on retention initiatives.• Partnered with representatives from Noel-Levitz with predictive modeling initiatives and coordinated student telecounseling follow-up procedures.• Partnered with representatives from Noel-Levitz and the Director of Financial Aid on financial aid packaging and awarding strategies.• Created new personalized email/audio procedure to inform applicants of acceptance and scholarship; 2009 Bronze recipient for New Media from Admissions Marketing Report Advertising Awards. • Developed and initiated a complete social media outreach program, including Facebook, Twitter, YouTube, and other new media.• Coordinated and executed all on- and off-campus visit programming. Redefined weekend visit processes.• Represented the College at local and statewide enrollment events.

• Responsible for recruitment of students from the local Green Bay and Brown County area. Also reviewed applications from Indiana.• Developed and maintained relationships with area high school guidance counselors to promote the College within the local community.• Increased applications by 33% and deposits by 42% in four years.• As On-Campus Coordinator, organized and oversaw all aspects of the Admission visitation program, including 15 specific programs that brought over 800 students to campus each year.• As Admissions Webmaster, developed two generations of the website, coordinating graphic design and marketing elements while incorporating external vendor products.• Integrated a new online application, working in conjunction with a third-party vendor, to improve and streamline communication processes with prospective students.

Developed and coordinated a team of College personnel who worked in conjunction with area high schools to increase overall percentage of students who attend four-year colleges within the state of Indiana. This was a four-year project created through a grant from the Lilly Foundation.

• Traveled extensively throughout Chicago, St. Louis and Milwaukee, in addition to maintaining a database of prospects across the country and Internationally. • Increased territory yield by 30% within two years. • Oversaw development of Admissions portion of web homepage and online application while coordinating efforts with the graphic artist and Computer Center Webmasters in creating a new College homepage.

Responsible for inventory control, maintenance and ordering; initiated and developed an employee Incentive Program; served as Training Supervisor for new hires. Responsible for cash control, customer service, quality and cleanliness.