A marketing/communications agency with expertise in healthcare and health IT. * Developed and ran the award-winning Patient Portal for New Yorkers Campaign (B2B and B2C) for the New York eHealth Collaborative. ~ Created a crowd-sourcing online advertising and social media campaign that asked New Yorkers to vote on design prototypes for the portal, a statewide website for accessing personal health data. The campaign achieved click-through rates of up to 32% and doubled client voting goals. ~ Built patientportalfornewyorkers.org. ~ Created award-winning video. ~ Identified physician and patient “champions” to promote the portal to the public, technology industry, and healthcare providers. ~ Designed a series of events where health and IT experts evaluated design prototype finalists in front of a public audience. • Created marketing materials for the NYC Department of Health and Mental Hygiene’s Primary Care Information Project. • Designed logos and communications for NY State's "meaningful use" health IT campaign, part of a national push to help doctors adopt health information technology and install electronic health records systems.• Developed a campaign to improve image and drive new investment for one of the world’s largest solar companies in Shanghai, China.• Managed Sur La Table's online culinary program, a registration and information system, for classes nationwide.• 2008: Communicator Award, online banner advertising, The Little Ladies Club "Her Majesty Needs a Party"• 2014: Communicator Awards, Silver, B-to-C online campaign; Silver, health website, activism website, "Patient Portal for NY"--for New York eHealth Collaborative

Wrote copy and designed for www.surlatable.com, internet marketing, promotional materials and the printed catalog, which is mailed to millions of homes nationwide each month. Ensured consistent representation of all products.

Directed design team for daily content uploads at this pioneering online broadcast company. Crafted interactive ads and video programming for clients including Borders Books, L'Oreal and major Hollywood studios.

Oversaw the design and editing of all book reprints. Redesigned layouts, managed authors, other design team members and editors.