Creative Director
CurrentA marketing/communications agency with expertise in healthcare and health IT. * Developed and ran the award-winning Patient Portal for New Yorkers Campaign (B2B and B2C) for the New York eHealth Collaborative. ~ Created a crowd-sourcing online advertising and social media campaign that asked New Yorkers to vote on design prototypes for the portal, a statewide website for accessing personal health data. The campaign achieved click-through rates of up to 32% and doubled client voting goals. ~ Built patientportalfornewyorkers.org. ~ Created award-winning video. ~ Identified physician and patient “champions” to promote the portal to the public, technology industry, and healthcare providers. ~ Designed a series of events where health and IT experts evaluated design prototype finalists in front of a public audience. • Created marketing materials for the NYC Department of Health and Mental Hygiene’s Primary Care Information Project. • Designed logos and communications for NY State's "meaningful use" health IT campaign, part of a national push to help doctors adopt health information technology and install electronic health records systems.• Developed a campaign to improve image and drive new investment for one of the world’s largest solar companies in Shanghai, China.• Managed Sur La Table's online culinary program, a registration and information system, for classes nationwide.• 2008: Communicator Award, online banner advertising, The Little Ladies Club "Her Majesty Needs a Party"• 2014: Communicator Awards, Silver, B-to-C online campaign; Silver, health website, activism website, "Patient Portal for NY"--for New York eHealth Collaborative
