Greenlight Guru is the #1 provider of modern cloud-based solutions for the MedTech industry, helping companies bring life-changing products to market faster, more efficiently, and with less risk. Greenlight Guru’s MedTech Suite provides quality management, product development, and clinical data management solutions, along with high-quality training and education required to keep up with the rapidly changing industry regulations.With Greenlight guru, teams are improving efficiency, speed, and quality in every aspect of their organization to get products to market faster and keep them on the market longer.

During my five-year run at Directive, I led the marketing function and drove significant growth, particularly as we pivoted from B2B to SaaS focus.Key Achievements:• Grew ARR by 110% in less than 9 months as head of internal marketing• Led company rebrand and website rebuild• Scaled ABM paid media campaign, generating $5.2M in new ARR with 1050% ROAS• Launched 3 innovative video series: Sour & SaaS, SaaS Marketing Makeover, and Directive R&D• Generated $7M in ARR while managing and expanding the marketing teamPrior Roles:• Served as the senior consultant for top accounts including SentinelOne, Xactly, and Cherwell Software• Managed multi-million dollar budgets for scaling SaaS companies, executing comprehensive digital marketing and demand strategies• Collaborated with SEO, Paid Media, and Creative strategists on multi-channel campaigns• Conceptualized and launched Directive Institute, an online learning platform teaching SEO, PPC, and CRO skills, growing it to 5-figure ARRThis transformative experience at Directive not only solidified my passion for B2B and Tech marketing but also provided a robust foundation for my continued growth in the SaaS space. Grateful for the opportunity to have contributed to and learned from this dynamic, fast-paced environment.

• Helped design and launch websites for small businesses• Helped clients understand digital marketing best practices• Fulfilled client requests and provided expert guidance regarding our process, marketing strategy, and products