• Head of marketing responsible for leading the team executing all B2B marketing activities and campaigns for the MEDHOST and YourCare brands during MEDHOST’s most successful sales years.• Recognized by c-suite for consistently producing the highest quality marketing in company history and won multiple industry and ADDY awards for marketing campaigns and assets.• Rebuilt marketing from the ground up, combining multiple budgets and departments together while developing the marketing strategy and directing tactical execution to support growth targets.• Built and led the thought leadership team who produced hundreds of blogs, white papers, case studies, ebooks, and infographics to increase lead generation and support each stage of the buyer’s journey.• Directed the development and build out of internal video capabilities creating an ROI after 5 videos. Over 100+ videos produced internally in two and a half years, saving over $750,000.

• Led the strategic development and execution of multi-year business-to-business (B2B) lead generation, lead nurturing, and client acquisition marketing campaigns• Led content-driven campaigns, using thought leadership, case studies, and product videos, that increased qualified leads by over 330%, resulting in a 11% increase in new business• Managed all content marketing and marketing automation activities• Increased leads, conversions, and pipeline acceleration by mapping the buyer's journey and targeting persona specific content to each stage• Developed buyer and influencer personas to align content and delivery methods with each persona’s key needs, pain points, and preferences• Increased unpaid social media impressions by 1,500%+ within 24 months (LinkedIn)• Led the development of go-to-market and brand recognition campaigns that include physical and digital materials (collateral, email marketing, PR, advertising, trade shows, videos, web, direct mail, social media)• Managed marketing staff and multiple agencies

• Led the development and implementation of online strategies that supported all stages of the selling process and maximized brand awareness.• Managed the development of an online tool. Closed $240,000+ of new business in week one of launch. • Developed a 3-year digital web strategy that became a senior management initiative. Resulted in multi-department reorganization to leverage execution. • Led the planning and development of printed and digital assets (ie: material samples, collateral, presentations, trade show assets, email marketing campaigns and dealer support materials) that optimized sales opportunities and secured new business. • Managed agencies and cross-functional teams in the creation and maintenance of web content, printed and digital assets, online tools, and mobile.

• Led all marketing activities for 22,000+ products represented in 192 countries under 3 brands.• P&L management of e-commerce channel in 42 countries. YOY sales increase of 32% and YOY increase of the average ticket by 286%. • Led outside agencies and internal creative teams in the planning and implementation of marketing assets for advertising, merchandising, and events that positively impacted sale team goals.• Worked with the Software Department in planning and launching mobile apps that supported sales of multiple product categories.• Oversaw the user interface redesign, implementation and strategic selling direction of the European Dealer e-commerce website representing $300M+ in annual sales.• Led the ground-up redesign and implementation of a new e-commerce website after repeatedly driving enough user traffic to crash servers. • Taught 500+ independent businesses social media strategies and tactics to drive sales and engagement.

• Led, planned, and conducted major market sizing and market segmentation studies for the crafting/sewing market which identified consumer crafting levels, purchasing preferences, and a consumer market segmentation.• Negotiated rates and contract terms with outside agencies and vendors.• Streamlined communication between sales and marketing/product development.• Managed deliverables and priorities for marketing/product development for programs worth $13M in new business.• Worked in an internal team to implement and test SalesForce.com

• Wrote strategic brand plans and directed all marketing activities for a $40M product line which accounted for 33% of sales but 40-50% of company profit. Sales and profits continued to rise while other product lines saw a decrease in sales.• Gave strategic product line organization and marketing direction for a product website with a 400% year-over-year increase in monthly visits (19,000) and page views (230,000).• Contributed to a cross-functional team to launch a 1,611 product, 171,000 data point product line website.• Contributed to a team that collaboratively developed and executed over $6M of international CPG merchandising and point-of-purchase displays for multiple product lines and brands. • Directed the strategic planning and execution of over 25 trade shows across the US (average of 12 per year) that consistently resulted in a positive ROI.• Promoted from Marketing Analyst.

• Contributed to domestic and international brand development and advertising campaigns with design agencies, advertising agencies and companies located throughout the world• Worked on global brand teams to develop and execute digital advertising, e-mail and promotion plans. These projects led to the development of websites and e-mail campaigns that saw significant increases in traffic, subscriptions and participation in promotions.• Worked on the new product development team to create and change products in the cask, sparkling, port, red and white wine categories for both domestic and international markets• Researched and developed a written proposal for new line of CPG food products that was accepted and implemented and is now sold within multiple countries.• Analyzed A.C Nielson market research to assist in strategic decision making for new product development, brand creation, and advertising initiatives