Promoted to lead a team of 7 marketers and designers, I established agile processes and a growth-oriented culture, driving significant increases in brand visibility and engagement. Owned the Go-To-Market (GTM) strategy for our B2C business, scaling operations from 10 to over 25 major markets and introducing new service offerings. Leveraged my digital marketing expertise to launch Spiffy’s 'Digital Servicing' B2B SaaS offering and the 'Smart Tumbler' e-commerce hardware device, both of which created substantial new revenue streams and drove targeted customer retention.

Architected growth strategies and built Spiffy’s first Growth team, establishing key benchmarks for conversion rates, user acquisition, engagement, and retention. Led the expansion of the B2C business from 5 to 10+ core markets, driving top-line revenue growth from $3M to $5M within 2 years, while optimizing for low customer acquisition cost (CAC). Strategically leveraged SEM and other digital channels to enhance lead generation for Spiffy’s B2B fleet service, reducing cost per lead from $150 to $50 and securing high-value new logos.

As the 2nd marketing hire at Spiffy, reporting to the CMO, I pioneered core digital marketing functions, including paid acquisition, email, social media, SEO, and ASO, driving the company to its first year of 100%+ YoY growth. Increased website traffic by 100% across channels and built lead funnel by optimizing conversion rates from 2% to 6% through targeted, personalized sign-up forms and rapid landing page experimentation. Leveraged my digital marketing expertise to launch our mobile oil change line of business, partnering with Exxon Mobil to pilot and set acquisition benchmarks.

Developed and communicated demand generation best practices, setup and executed campaigns to ensure contact database was leveraged for optimal results, and monitored integration between CRM and Marketo, and other 3rd party partners. Developed and executed effective, efficient outbound marketing and lead nurturing programs.Nature & Extent of Responsibilities:• Worked closely with Sr. Director, Digital Demand Generation and team to execute and maintain demand generation campaigns • Technical execution for email campaigns such as blast and trigger email programs that include welcome, nurture, retention, cross-sell and upgrade programs• Built campaigns using marketing automation tools• Created and updated emails and online forms• Continually monitored, analyzed and tuned campaigns to maximize ROI• Worked with digital marketing team to develop and deliver necessary analytics and reporting views• Monitored lead flow and ensured lead integration between sales and marketing platforms• Communicated guidelines and best practices to sales, marketing and client services to ensure optimal use of tools

Led a broad range of marketing efforts, which encompassed both digital and traditional channels. Managed all email marketing campaigns and automation using Constant Contact and DemandForce. Established and increased social media presence, online advertising, WordPress blogging, event promotion, and community outreach through strategic business partnerships. • Developed and executed comprehensive social media and web promotion campaigns including Facebook advertising and Facebook live, paid search, Pandora radio ads, with a strong emphasis on increasing ROI and brand awareness.• Managed all front office and administrative efforts, hired and trained new staff, implemented procedures and protocols, and led the insurance verification process.