At POUNCE Solutions, we live by our tagline of "Boundless Possibilities." Specializing in delivering strategic marketing solutions, we cater to a diverse range of mission-driven organizations, spanning from nonprofits to for-profit entities and local government agencies.Our clientele includes education foundations, advocacy groups for underrepresented populations, organizations supporting foster youth, initiatives providing opportunities for military veterans, B2B service providers, B2C/DTC product companies, and local government agencies focusing on law enforcement and economic development.As one of the founders of our marketing and communication consulting firm, I specialize in:- Developing comprehensive marketing strategies and communication plans to drive brand awareness and stakeholder engagement.- Performing rigorous internal audits to assess marketing effectiveness and ID areas for improvement.- Implementing AI-based tools to optimize marketing processes and outcomes.- Leading and executing awareness drives and PR campaigns to strengthen brand positioning.- Designing re-engagement campaigns to foster loyalty and boost customer retention.- Creating compelling content for various platforms to support ongoing storytelling and engagement.- Optimizing and managing social media profiles to increase brand visibility and community engagement.- Overseeing website design and development to ensure alignment with brand identity and user experience.- Building vibrant communities both online and offline to drive engagement and brand advocacy.- Managing email marketing and SMS/MMS campaigns to strengthen communciation outreach.- Spearheading business development initiatives and B2B partner outreach to explore new growth opportunities.Our comprehensive suite of solutions aims to turn ambitious client visions into reality. We believe in exploring all possibilities to create effective, tailored solutions that drive growth and make a positive impact.

At NextUp Partners, we're redefining the landscape of sports business consulting by leveraging digital marketing and strategic communications to bridge the gap between businesses and industry leaders.As part of a pioneering venture, I offer my expertise to craft innovative comunication plans and lead implementation. Collaborating with one of the most diverse and accomplished teams in the sports industry, we offer expertise that spans across sports leagues, teams, brands, and creative agencies.We pride ourselves on delivering tailored solutions that cater to the unique needs of each client. Our services range from comprehensive strategy development and execution to providing access to fractional executives—an affordable solution for companies seeking to tap into high-level expertise and intellectual capital. Our aim is to offer the resources clients need to expedite growth while enhancing operational efficiency.

As a Marketing Consultant with POUNCE Solutions, I have had the privilege of leading our strategic partnership with the Loudoun Education Foundation. LEF, a nonprofit with a $3+ million annual budget, is steadfast in its commitment to working with community partners—businesses, individuals, and organizations—to empower Loudoun County's students and educators to dream big.Our partnership has enabled a transformative shift in the LEF's strategic and tactical marketing efforts, by redefining the perception of the organization among its staff, trustees, donors, and volunteers. LEF, previously known for offering a diverse range of siloed services, is now perceived as a dynamic, interconnected hub of innovation — proactively addressing student needs and forging the vital link between today's classrooms and tomorrow's careers.Here are a few of our most impactful contributions to date:- POUNCE spearheaded a new brand strategy, streamlining the way stakeholders perceive and interact with LEF.- Our comprehensive communication planning connected the dots between LEF's disparate programs, weaving them into a cohesive and compelling narrative.- We completely overhauled the foundation's website, emphasizing performance, user experience, and a contemporary aesthetic.- The creation of a digital annual report, complete with interactive content and rich media, provides an engaging outreach tool to stakeholders.- Our team manages day-to-day operations, encompassing the website, social media, email marketing, videography, graphic design, and direct mail materials.In this role, I am deeply gratified to be contributing to LEF's inspiring mission and look forward to further amplifying its impact on the students and educators of Loudoun County.

I led a talented team, comprised of specialists in digital marketing, graphic design, and event management. Together, we operated with an annual budget exceeding $300,000, diligently promoting Loudoun County (VA) as a burgeoning business hub.Over my six-year tenure from 2015-2021, we catalyzed a significant shift in the county's reputation - from a tranquil residential community to an innovative, business-friendly corporate destination. One notable achievement was leveraging the county's existing fiber infrastructure to establish the world's largest data center hub.Simultaneously, we capitalized on the proximity to Dulles International Airport and the extension of Metro's Silver Line to Ashburn. This helped create vibrant, transit-oriented suburban communities, establishing Loudoun County as an appealing place to live, work, learn and play.I was fortunate to serve on a collaborative team of regional thought leaders, contributing to the creation of the Northern Virginia Economic Development Alliance. This was formed following our successful bid for Amazon's $5 billion HQ2, a process I was actively involved in through research and proposal writing. This successful bid contributed to a shift in the region's reputation, from being primarily government-serving to one of the fastest-growing tech hubs in the U.S.Other notable achievements included attracting high-profile investments like the Ion International Training Center, a 100,000 square foot ice sports complex, and DC United's training complex and 5,000-seat stadium, Segra Field. We also initiated innovative marketing campaigns, such as "Take Loudoun Home," promoting Loudoun's extensive farming community and its rich, diverse product offerings.Through this role, I was named to Loudoun's 2019 '40 Under 40' list, graduated from the Leadership Loudoun program in 2020, and in 2021, our agency was conferred the International Economic Development Council's Gold Award for EDO of the Year.

Responsible for managing the department’s digital assets, with a focus on developing and strategizing content for the website and social media platforms.

As a Columnist and Special Assignments Writer for 106.7 The Fan, an Audacy-owned radio station based in Washington D.C., I immersed myself in the electric world of D.C. sports. My role included chronicling the triumphs, challenges, and headline-making moments of the city's major sports teams.One of the highlights of my tenure was covering the victorious journey of the Washington Capitals in the 2018 Stanley Cup Championship, a time of unparalleled excitement and pride for D.C.'s ardent hockey fans. The following year, I penned the narrative of the Washington Nationals' remarkable achievement as they clinched the 2019 World Series Championship, an achievement that echoed throughout D.C. and the world of baseball.Moreover, I had the unique opportunity to delve into the more complex, sometimes contentious elements of sports culture. This included reporting on the numerous name changes and controversies surrounding the Washington Commanders. Throughout my tenure, I remained committed to providing balanced, in-depth coverage, reflecting the multifaceted world of D.C. sports.This experience at 106.7 The Fan was a dynamic exercise in weaving engaging narratives out of sporting victories, losses, and the issues that shape the world of sports. It fostered in me a deep appreciation for the power of sports storytelling, an aspect I continue to bring to my current work in marketing and communications.

As a Web Content Specialist for 106.7 The Fan, an Audacy-owned radio station, I honed my skills in the dynamic digital landscape of sports reporting. The heart of my role involved generating compelling content for Entercom's (now Audacy, formerly CBS Radio) digital platforms, with a primary focus on WJFK's sports-oriented offerings.My responsibilities spanned an array of multimedia content. From crafting insightful articles that delved into the pulse of D.C.'s sports scene, to curating captivating photo galleries that visually narrated key sporting moments, and creating engaging audio clips that offered unique perspectives. I managed the uploading and promotion of these materials on various social media platforms, ensuring optimal reach and engagement.The scope of my role was broad, encompassing a fast-paced focus on breaking news and developing stories across various sports leagues including the NFL, MLB, NHL, NBA, PGA, and WWE. This entailed being consistently plugged into the sports world's heartbeat, swiftly responding to emerging news, and curating content that resonated with our digital audience.My overarching aim was to expand the digital outreach of 106.7 The Fan by delivering engaging, timely, and relatable content to our diverse sports audience. This role served as a crucial stepping stone in my career, shaping my ability to weave sports narratives in the digital space effectively.

In my role as Digital Media Strategist for B'nai B'rith International, a globally recognized organization advocating for Jewish unity, human rights, and combating anti-Semitism, I undertook the critical task of modernizing their digital marketing footprint.My responsibilities spanned the entire digital communications spectrum — from maintaining an engaging blog to optimizing the organization's website, curating our social media presence, and managing email marketing efforts. My role also encompassed visual storytelling through photography and videography, thus adding a vibrant and empathetic dimension to our narratives.Through strategic digital optimization, I elevated B'nai B'rith's online presence to reach a broader audience and amplify its brand awareness. Under my stewardship, we achieved significant digital growth: Twitter followers tripled and engagement doubled; Facebook engagement soared by 350%; website traffic significantly increased, reflecting the enhanced interest and engagement from our global community.Beyond these accomplishments, I implemented a new, more efficient communications model that embraced the dynamics of digital media, enabling the organization to resonate powerfully in the digital realm.Serving as a full-time employee for a nonprofit had a profound influence on my decision to work wiht mission-driven organizations, and later start POUNCE Solutions. It instilled a desire to work with organizations that are dedicated to community change. My time at B'nai B'rith International was an invaluable cornerstone in shaping my professional journey.

As Managing Editor for the Washington Commanders, I had the distinct privilege of serving as the digital voice for one of the most storied franchises in the NFL. My role transcended traditional sports coverage, encapsulating not only football news but also the team's extensive community and charitable endeavors, as well as crucial organizational developments.My responsibilities included steering the content direction for the team's official website, where I served as the lead content producer. I also managed our email marketing strategy, harnessing its potential to foster stronger connections with our fanbase and stakeholders. One of my notable achievements was catalyzing the exponential growth of the team's Twitter following, which increased by nearly 200% over my tenure.Beyond the digital realm, I directed the content for all of our print media assets, which included the much-anticipated Gameday magazines, our annual Commanders Yearbook, and our Health and Wellness Magazine. These publications provided unique platforms to delve deeper into the team's ethos, celebrate our history, promote player wellness, and connect more intimately with our loyal fans.In my capacity as Managing Editor, my overarching goal was to seamlessly blend sports, community, and organizational storytelling to forge a robust and engaging narrative for the Washington Commanders, all while fostering an inclusive and passionate fan community.

Before stepping into my role as Managing Editor, I honed my craft as a Blogger/Writer for the Washington Commanders, one of the world's most recognizable sports brands. In this capacity, I offered a fresh, insightful and occasionally unconventional perspective on the daily operations and happenings within the organization.My role encompassed the full spectrum of the Commanders' presence and influence, extending from players and their experiences to marketing initiatives and assets. I had the privilege of engaging with our public relations and media relations teams, a collaboration that enriched my understanding of the brand's communication strategy and objectives. I was also granted behind-the-scenes access, allowing me to delve deeper into the team's workings and ethos.The content I produced offered our readers an intimate glimpse into the world of the Washington Commanders, presented through the lens of my own distinct storytelling style. I made it a priority to strike a balance between conveying pertinent news and adding a sprinkle of novelty to our narratives, all aimed at enriching our fans' connection with the team.In addition to writing and managing content for the Official Commanders Blog, I also produced content for the website, Gameday Magazine, Yearbook, Health and Wellness Magazine, Washington Examiner Gameday wrap, etc.

In a thrilling, short-term contract role, I was chosen to join the Super Bowl XLVIII public relations team for the National Football League, an opportunity that allowed me to immerse myself in the pulsating heart of American sports.During my tenure, I assumed a variety of responsibilities that encompassed multiple facets of the public relations domain. I undertook recording and transcription tasks for key figures such as Roger Goodell, Demaryius Thomas, Richard Sherman, Knowshon Moreno, Golden Tate, Jack Del Rio, and Manny Ramirez. The process involved meticulous proofing of transcriptions, ensuring that every statement was accurately captured and presented.In the lead-up to the big day, I was tasked with handling media relations at Radio Row, a fast-paced environment where effective communication was key. On game day, my responsibilities extended to both setup and providing public relations support for the auxiliary press, facilitating seamless interaction between the media and the event.This immersive experience was a testament to the dynamic, exhilarating nature of working in sports public relations, and it offered a deep-dive into the organization of one of the world's largest sporting events.

In another exhilarating short-term contract role, I was handpicked to serve on the Super Bowl XLVII public relations staff for the National Football League, providing me with another opportunity to be part of the exciting world of professional sports.Throughout this appointment, my multifaceted responsibilities included recording and transcription duties for key personalities, notably Michael Crabtree. This role required meticulous proofreading of transcriptions to ensure accuracy and clarity in all communications.In the feverish build-up to the event, I contributed to managing media relations at Radio Row. This environment is renowned for its fast pace and energy, requiring excellent communication skills and adaptability.On the day of the Super Bowl, my responsibilities expanded to include both the setup and facilitation of public relations support for the auxiliary press. This ensured a seamless, well-coordinated media presence during one of the world's most-watched sporting events.This immersive experience further underscored the vitality and pace of the sports public relations world, reaffirming my passion for this dynamic field.

I had the distinct honor of being chosen to serve on the Super Bowl XLVI public relations team for the National Football League, marking my initial foray into the energetic world of NFL Super Bowl public relations.In this capacity, I was entrusted with the task of proofing quotes from key players and team members. This responsibility required meticulous attention to detail, ensuring that every word accurately reflected the intent and spirit of the original statement.Another integral part of my role involved orchestrating media relations at Radio Row. Navigating this dynamic, fast-paced environment called for superior interpersonal skills and the ability to swiftly adapt to rapidly unfolding situations.On the much-anticipated Super Bowl Sunday, my responsibilities encompassed both the coordination and implementation of game-day setups. Additionally, I managed media relations in the photo room, acting as a crucial conduit between the photographers and the event proceedings.This brief yet profoundly enriching stint fortified my love for the sports communication field and equipped me with invaluable insights into the mechanics of high-stakes, large-scale event public relations.

Taught pre-competitive swimmers basic swimming skills and implemented beginner racing technique. Worked with more advanced swimmers to build technique and develop swimming acumen and strategy for competition.

My formative experience as an On-Air Morning Show Intern at Eagle 97.7, part of the Delmarva Broadcasting Corporation, set the foundation for my deep-seated appreciation for radio, audio, and podcasting that continues to enrich my career to this day.In the vibrant milieu of the Morning Show with Petch & Paula, I navigated the intricacies of the radio world under the summer intern persona of "Dirty Brian." My time at the station was a comprehensive introduction to the multifaceted nature of broadcasting, as I dedicated over 400 hours to an array of critical tasks.The bulk of my responsibilities revolved around on-air appearances, where I honed my skills in live broadcasting. I also dove into audio production, an arena that demanded a keen ear and technical prowess to produce high-quality audio content that resonated with our audience.A key part of my role was the maintenance of the station's website, a task that required a firm grasp of digital tools and a meticulous attention to detail.Furthermore, I had the opportunity to contribute to the setup and execution of live remotes at various locations across Delmarva. These events presented a unique set of challenges, requiring on-the-spot problem-solving and seamless coordination with the rest of the team.This internship at Eagle 97.7 was instrumental in shaping my career path, offering me a valuable firsthand look at the dynamic world of radio and broadcasting, and fueling my passion for engaging audiences through audio content.