Brian Toba Email & Phone Number

Kirkland, Wa, Us

E-commerce marketing copilot. Stealth mode.

Following the successful exit from my startup, I took a strategic career break to invest quality time with family while exploring new entrepreneurship opportunities.

New York City, New York, Us

- Leveraged extensive industry experience to guide and support early-stage startups, fostering innovation and driving business growth.- Provided strategic advice, shared insights, and facilitated connections, contributing to the development of robust business models and scalable solutions.- Engaged in one-on-one sessions and group workshops, demonstrating a commitment to nurturing entrepreneurial talent and promoting a culture of continuous learning.- Collaborated with a diverse network of founders, investors, and other mentors, enhancing my leadership skills and expanding my professional network.

Seattle, Washington, Us

- Spearheaded technology operations for Nordstrom Rack, a $5 billion business, successfully leading a 6-week omni-channel hack in response to Covid-19 challenges, resulting in enhanced customer experience and increased sales.- Managed a 200+ member team, including product managers, UX designers, data analysts, developers, tech support, operations, and project management, ensuring seamless holiday operations and increased system reliability through system improvements.- Directed major reorganization and layoff efforts while effectively managing security incident response.- Led remote teams in Los Angeles while residing in Seattle, expertly overseeing data center and cloud operations, and expanded the remote development center in Latin America.- Sponsored and attended multiple conferences, including AfroTech, Grace Hopper Conference, SHPE, and AISES, broadening industry connections and insights.- Also served as Customer and Loyalty leader, where I designed the vNext loyalty program and created a unified account system and migration process.- Integrated BevyUp post acquisition and expanded the remote development center to support enterprise clients.

Seattle, Wa, Us

Provider of a digital selling platform designed to provide a personalized and omnichannel experience to customers. The company's platform offers personalized shopping experience in stores and online by offering mobile clienteling and sales tools, driving sales across channels, enabling retailers to increase sales.- Led the development and launch of the company from the first lines of code to a successful exit.Served as the chief architect of the technology platform, overseeing the design and implementation of key features and functionalities.- Built and managed a high-performing team from the ground up, including hiring both local and remote employees across multiple functions.- Spearheaded fundraising efforts, including pitching to investors and cultivating strong relationships with key stakeholders.- Served as a sales engineer, leveraging my technical expertise to drive new business and build long-term partnerships.

Redmond, Washington, Us

- Developed real-time media processing features for Microsoft communication products (Messenger, Office Communicator, Lync, Skype) using C++ for multi-platform development.- Optimized network stack and audio pipeline for efficient media streaming and high-quality audio experiences.- Implemented QoE telemetry to monitor and improve real-time communication performance.- Conducted testing and debugging to resolve audio quality, latency, and synchronization issues.- Contributed to code reviews, documentation, and technical specifications

Cincinnati, Ohio, Us

- Implemented and managed various research methodologies including product concept testing, organizing focus groups, conducting in-home visitations, and performing large-scale quantitative studies to forecast market size.- Transformed raw data into insightful business recommendations through comprehensive analysis.- Conceived and directed advertisement campaigns along with the creation of promotional concepts.- Oversaw market research activities across several regions: Venezuela, Colombia, Peru, Ecuador, and Bolivia.

Msc, Electrical Engineering

Engineer, Electronics