Brian Tolleson Email & Phone Number

Connexion South is harnessing the heritage and innovation of Southern Europe and The American South for tomorrow's prosperity. We are building a business that builds bridges.

Advising an exciting startup focused on protecting whistleblowers and ending corruption around the world. Changing the world for the better requires a fair and equitable starting point, free of corruption and exploitation.

Atlanta, Georgia, Us

Experts solving the toughest community challenges. At Lexicon Strategies, we deliver impact for businesses, organizations & governments by finding the right thing and doing it right.Previously CEO of The National Center for Civil and Human Rights, Founder of advertainment studio BARK BARK, several agencies and media companies and former VP of Marketing and Creative at Viacom, Brian has spent his career managing billions in partnership marketing initiatives, multi-platform branding and content strategy for distributors like Sony, NBC Universal, and Google, as well as marketers such as P&G, Unilever, Clorox, Citigroup, Target, Microsoft, Starbucks, Mercedes, Chevron and GM.

Atlanta, Georgia, Us

Successful sale and exit from the FIRST Advertainment Studio leading and supporting marketers in developing, crafting and delivering results-driven brand content, using the entertainment potential in their brands to achieve business goals.- Managing (and supporting) a tight team of 40+ staff in New York, Los Angeles and Atlanta to deliver for over 200 brand and platform client partners- Developing and Delivering original partnership content to drive over $7 billion in ad sales revenue for clients (over multiple years)- Supporting clients with key insights, sales strategy and content development- Overseeing the operations of the business (P&L): sales, finance, compliance, HR- Constantly driving innovation to improve the "viewser" experience in every medium: AR/VR, Social, Digital, Experiential, Preroll, Influencer, Broadcast/Broadband- Maintaining an unprecedented level of returning clients and multi-year sponsor engagements- Have launched several successful initiatives and partnerships, including the launch of a YouTube channel venture funded in part by Google Labs and series partnerships with over 20 of the most successful traditional content producers to deliver branded content with BARK BARK

Atlanta, Ga, Us

Brian has been intimately involved in the ideas and discussions behind The National Center for Civil and Human Rights, and its mission, before, during and after the building was built, and he has served as an active and passionate Board member for several years. He is proud to bring his history of strategic activism and content creation to serve The Center and advance its powerful mission.

New York, Ny, Us

-Oversaw the insight research, construction of the brand essence, identity, character and brand pillars for the first ever 24/7 network for LGBT people across all platforms.- Managed outside agencies and internal staff creative, marketing and programming teams to develop and deliver the startup brand and marketing for Logo.- Particular focus on Distribution/Affiliate Platform Partner support (Comcast, TWC) and on Sponsor Integration (Subaru, Absolut, Orbitz, Diet Coke, P&G, American Airlines)

Los Angeles, Ca, Us

- Reporting to the SVP of Marketing, ran the team (of about 50 people) delivering over 3500 unique creative on-air marketing executions annually- Oversaw all consumer-facing broadcast (series launch, tune-in, sponsored, digital promotion) for Nickelodeon and Nick Junior- Delivered Nick's highest rated year ever with tentpole events surpassing Superbowl numbers (Plankton's Revenge, Jimmy Neutron launch)- Lead all of the on-air marketing elements for pivotal success years for both Nick and Nick Jr's brands' lives which delivered a 30% increase in YOY ratings, over $3B in Consumer Products revenue and over $816M in Ad Sales revenue- Developed strategy, design and execution for all major network events and tentpoles, leading collaboration with all business units: consumer, off-air, digital, PR and events

Startup and Wild Creativity. Learned P&L plus how to listen to clients, hear between the lines, and deliver work that was not just award-winning, but effective.

Us

Network Promos and Network Branding. Learned that TV moved way faster than features... and not just frame rates.

Culver City, Ca, Us

Feature development. Learned how to truly nurture an idea and how to lead people to their own greatest vision of that idea. Worked alongside the biggest and the best who were often generous teachers.Projects: GLADIATOR, GIRL, INTERRUPTED, SPY GAME, STUART LITTLE, BEWITCHED, HUSH, HOLLOW MAN, THE CRAFT (TV)

Los Angeles, Ca, Us

Learned everything I know about how to run things like a professional... the first week. Then learned how to suffer, productively, for two more years.

Ba, Creative Writing And Biology

Master Of Public Health - Mph, Rollins School Of Public Health

High School/Middle School