Brian Palmer Email and Phone Number
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Full-stack digital marketer with various certifications. Strategizes, budgets, and executes marketing campaigns. Evaluates the performance of advertising/marketing campaigns. Executes digital advertising campaigns (i.e., creating and managing ads on platforms such as Facebook, Google, Twitter, etc.) Manages external advertising/marketing agencies and websites.I am entrepreneurial at heart. Fluent in all digital marketing methods across the entire spectrum; site analytics, multivalent testing, online merchandising, SEM, SEO, remarketing, personalization, account-based marketing (ABM), digital marketing strategy creation, online advertising, and web technologies. Results-driven and accomplished senior marketing professional.I have a proven track record of generating revenue through strategic business development and building online marketing programs that create, attract, and retain customers.Specialties: Digital MarketingEcommerceGoogle Analytics CertifiedAdWords CertifiedSEMSEOEmail MarketingAmazon Seller CentralAccount Based MarketingHubSpot CertifiedP&L managementProblem solvingB2B, B2C MarketingProduct ManagementMarket AnalysisSales, Business DevelopmentCoreMetrics SitecoreMagentoPardotWordPress
Finario
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Digital Marketing DirectorFinario Mar 2021 - PresentDarien, Ct, UsFinario’s capital planning solution provides the single source of truth required for intelligent Capex decisions and accurate capital project forecasts. Leading companies worldwide rely on our purpose-built cloud platform to secure and share this critical data for real-time financial process synchronization across the enterprise.
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AdvisorModern Lacrosse Jan 2020 - Present -
Director Of Marketing And Sales OperationsOutdoor Design And Living Mar 2020 - Apr 2021Fairifeld, Ct, UsDeveloped and executed comprehensive marketing and sales strategies to achieve quarterly revenue targets, department growth, and long-term branding. Improved revenue in the first 6 months by substantially increasing brand reach through search and social media. Drove the implementation and company-wide use of a Hubspot for CRM, Sales tracking and marketing automation that greatly improved workflows. Managed data across all of our systems including POS, Accounting and CRM. Built and managed the company website and e-commerce store. -
Head Of Global Digital MarketingBeqom Nov 2018 - Feb 2020Nyon, Vaud, ChResponsible for setting the overall strategy for digital marketing to support global demand generation. Exceeded goals for the number of leads, MQLs, SQLs, opportunities, and customers generated within budget for 3 out of 4 quarters. Responsible for building, launching, measuring, and optimizing all digital marketing campaigns and SEO. -
Senior Digital Marketing ManagerConnection Nov 2010 - Nov 2018Merrimack, Nh, UsHired as a digital transformation leader that helped reshape the marketing strategy of a 30 year old direct marketer that primarily used print and radio marketingDeveloped and executed marketing strategies and campaigns that rapidly achieved goals and exceed KPIs in the B2B and B2C markets while meeting brand and profitability objectives.Helped redesign multiple websites that increased engagement, sales and lead conversion using years of data analysis and usability surveys.Built robust digital marketing campaigns to drive traffic and acquire and retain customers for partners such as HP, Lenovo, Microsoft, Cisco, HPE and others through a wide range of digital marketing channels such as search engine marketing SEM, email, account based marketing ABM, Google display advertising, programmatic, DSP and GDN, remarketing and social media. Full online customer journey optimization, management and measurement with complete ROI and ROAS responsibility.Provide vision and leadership for digital marketing activities throughout the company while working with a cross-functional teams to integrate digital marketing and assets.Experience using Pardot, Google AdWords and Analytics Certified, Centro, Terminus, Demandbase, Criteo, Sitecore, Wordpress, and other tools and services.Connection is a 2.7 billion (2016) Fortune 1000 National Technology Solutions Provider that connects people with technology to enhance growth, elevate productivity, and empower innovation. -
Advisory Board Member - Product MarketplaceHewlett Packard Enterprise Feb 2017 - Dec 2017Houston, Texas, UsIdentified as a leader in marketplaces and chosen to be part of the Hewlett Packard Enterprise Product Marketplace advisory board. With my background in third-party 3p marketplaces and the tech industry, Hewlett Packard invited me to join their advisory board to help give insight to the market and operationally how to build it with the channel. -
Director Product Marketing And Business DevelopmentSitoa Corporation Apr 2006 - Jun 2010E-commerce marketplace and marketing company to many of the biggest retailers in the industry including Sears.com, Kmart.com, Amazon.com, Walmart.com, Overstock.com, HomeDepot.com, HSN.com, OfficeDepot.com AAFES.com and many others. Built and managed our internal Amazon Seller central business generating over $2 million in revenue per year becoming a top 100 Amazon seller.Helped start and build the company as one of the earliest employees and identified online product promotional, merchandising and marketing opportunities for major retailers. Conducting detailed market research and analysis to develop a product assortment and marketing strategy for many major multi-channel retailers and manufacturers. Managed the marketing, monitoring and management of the Sitoa brand and contentensuring the consistency in brand voice, messaging, style and experienceacross digital channels.Established and helped managed account relations with numerous majorretailers including Amazon, Costco, Home Depot, Staples, HSN and others.
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Senior Product Marketing ManagerTechdepot - An Officedepot Company 2002 - 2006Boca Raton, Florida, UsWay back in 1998 during the earlier years of the internet, I helped start a company called 4SURE. In 2 years, we went from 7 employees to about 200. From one tiny office in a house to two fancier offices in Norwalk CT with revenues of zero to about $200 million. In 2006, we sold the business to Office Depot and created a new brand called Tech Depot.Along the way, I learned way way more than I ever did in college and began to understand and embrace the spirit of entrepreneurship. It was some of the most exciting and fun times during my career. → Increased product category revenue and profit by over 65% for each of the last 3 years, largest growth in the company.→ Built and grew our Amazon business and became a Top 10 Amazon Seller generating about $17 million per year. → Exceeded revenue, advertising funding and profit goals for every quarter. -
Product Marketing ManagerTech Depot 4Sure.Com 2000 - 2002End-to-end execution and progressively increased responsibility of online brand marketing and product merchandising and sales performance for the Computer and Consumer Electronic product categories.→ Drove online sales of the Consumer Electronics category that resulted in over $38M in annual revenue.→ Exceeded revenue, advertising funding and profit goals for every quarter.
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Sales/Operations ManagerTech Depot 1998 - 2000Part of the founding team that built 4SURE.com from a start-up to a $200M business prior to the sale of the company in 2001 to Office Depot. We then rebranded 4SURE.com into TechDepot.→ Built, trained and supervised a 15 person sales and eCommerce operations team that generated over $20M annually. → Interviewed and quoted by the Wall Street Journal on e-commerce business and customer service.
Brian Palmer Skills
Brian Palmer Education Details
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Husson UniversityBusiness Administration Management
Frequently Asked Questions about Brian Palmer
What company does Brian Palmer work for?
Brian Palmer works for Finario
What is Brian Palmer's role at the current company?
Brian Palmer's current role is Proven Online Demand Generation Leader, Innovative Paid Advertising Professional. Full-Stack Digital Marketer.
What is Brian Palmer's email address?
Brian Palmer's email address is br****@****qom.com
What is Brian Palmer's direct phone number?
Brian Palmer's direct phone number is +160335*****
What schools did Brian Palmer attend?
Brian Palmer attended Husson University.
What skills is Brian Palmer known for?
Brian Palmer has skills like E Commerce, Product Management, Product Marketing, Online Marketing, Marketing Strategy, Start Ups, Business Development, Marketing, Account Management, Sales Operations, New Business Development, Sales.
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