Brian Rappaport Email & Phone Number

New York, NY, US

Quan Media Group is the modern approach to OOH for modern brands who want to build a real-world identity.We don’t believe success in OOH is defined by how much you spend. You need to know where your audience is, have in depth market expertise, and personalized strategy. It’s about creativity over complacency. Quan delivers white glove service to brands.

London, GB

• Managed 2 offices (NYC/BOS) - planning and buying out of home media for over 40 clients that include Jetblue, Royal Caribbean, MTV, VH1, Chipotle, Zelle, Canada Goose, Remy Cointreau & Dropbox amongst others
• Led and Managed OOH planning/buying/strategy for Rapport in collaboration with IPG partner agencies: Trilia (BOS), Hill Holliday (BOS), Mullenlowe Mediahub (BOS, NYC), HUGE (Brooklyn) + Initiative (NYC)
• Specialized focus helping build DTC & Emerging Brands with their OOH approach & strategy. Clients include - Casper, FreshDirect/FoodKick, Thinx, RO, Outdoor Voices, ThirdLove, Quip, Billie, Daily Harvest, Andie.
• Increased direct client billing (proactively) from $500k to $8MM within 4 years
• Represented Rapport on various IPG-Wide New Business Pitches. Called on to provide OOH strategic approach, and relevant input for prospective clients
• Led presentations to fellow IPG staff members and client presentations - including hosting a panel for Rapport's 1st Annual OOH Immersion Day

London, GB

• Led and Managed OOH buying for Mediahub/Mullen Lowe (accounts include: Moo.Com, VH1, Nat Geo, TV Land, PBS, Royal Caribbean, JetBlue/JetBlue Card, Scotts Miracle-Gro, Chipotle, Harley Davidson)
• Led and Managed OOH buying & planning for Trilia (accounts include: Dunkin' Donuts, John Hancock Investments, Great Wolf Lodge, TUMI)
• Led and Managed OOH buying & planning for Huge (Canada Goose, Nokia)
• Additional direct client work with Casper, Vroom, Thinx, Eat24, Madison Reed and Sweetgreen
• Worked closely with partner agencies Trilia, Huge and Mediahub/Mullen Lowe as well as with client partners directly
• Responsibilities included leading and constructing OOH plans for clients with the goal of providing an efficient return on investment - while utilizing both traditional & non-traditional tactics

London, London, GB

• Supervisor within Zenith Media's Local Activation Group, with a focus on the New York & Atlanta markets
• Account Responsibility includes: Verizon Wireless, Verizon FiOS, Delta, Sonic Drive-In, Kohl's and Caesars Entertainment/Caesars Interactive (online gaming)
• Responsibilities include constructing accurate & relevant media plans while making efficient recommendations based on individual client need and specific campaign goals - through traditional & non-traditional OOH as.
• Direct contact with planning teams with the goal of ensuring a high level of client Return On Investment (providing relevant POV's for new media opportunities, negotiating added value to provide additional flexibility.
• Client Interaction - Responsible for presenting various campaign recommendations and proposals at off-site client meetings
• Fully integrated & trained in buying & negotiating local spot TV/radio as of April, 2014; part of the formation of the Local Activation Group (ability to buy and negotiate all media types for a specific market)

London, London, GB

• In charge of print buying & negotiating for the Verizon FiOS & HQ (National) accounts at Zenith Media.
• Work day-to-day with the agency’s planning team and Verizon client, constructing future campaigns, utilizing creative & analytical thinking in maintaining a budget while ensuring Verizon received a return on their.
• Responsible for discovering new forms of media to continue to build the Verizon brand name
• Prepared and negotiated yearly contracts with publications for the upcoming year
• Established & developed relationships with advertising representatives of some of the top National newspapers
• Helped construct print campaigns based around some of Verizon's largest entities & focal points including the NFL (Season kick-off & Draft), Indy Racing League, Small Business initiatives & Corporate Reputation

London, London, GB

• Responsible for overseeing OOH media buying campaigns for the Sonic Drive-In account supporting their locations throughout the East region in North America
• Daily client interaction & feedback, which also included presenting yearly media plans at several regional board meetings
• Constructed OOH & Digital OOH recommendations for fifteen Sonic East Regional markets
• Developed a strong understanding of QSR client goals

London, London, GB

• Worked within the Sponsorship Intelligence group across all of Zenith's clients (including Verizon, Caesar's Entertainment, and Toyota)
• Evaluated and negotiated sponsorship opportunities for respective clients with NCAA Schools, MLB, NBA, NHL, and NFL teams, and Live Nation venues
• Worked closely in overseeing the large-scale Chase/Madison Square Garden sponsorship deal during it's first year of inception

London, London, GB

• Continued working within the Verizon FiOS National print account, with more direct client interaction
• Started working within the Verizon Wireless National print account, with specific focus on major National newspapers including The Wall Street Journal, New York TImes & USA Today
• Gained a strong understanding of a major telecom client's advertising objectives on a National & Corporate Reputation landscape

London, London, GB

• Assisted on the Verizon FiOS National print account - providing support with regional media buys, and recommendations
• Gained a strong understanding of the local print landscape - becoming familiar with major daily and weekly publications in top markets
• Constructed POV's on new media opportunities that were beneficial to the client

New York, NY, US

Utilized research skills to provide all statistics and breaking news for NBA TV's information scroll Assisted with day-to-day production dutiesWorked directly alongside producers to provide information essential to various live NBATV programsProvided written live scripts summarizing each night's prime-time programming.

B.A., Mass Communication - Public Relations (Certificate In Sports Communication)

Education record