Brian Trokey Email & Phone Number

St Louis, Missouri, United States

Promoted to develop and lead a team of Category Managers and Category Space Managers supporting the beer category for top National Small Format Retail Customers.•Establish, communicate, and gain alignment on team vision while providing thought leadership within category landscape.•Collaborate with Retail Partners to develop Beer Category Growth Plans utilizing POS and syndicated data sources in addition to shopper insights and overall strategies for levers including space, assortment, pricing, and promotions.•Collaborate with internal and external stakeholders to drive successful execution of the Category Growth Plan and the ABI portfolio through communication and alignment with ABI Sales, Trade Marketing, and Wholesaler Partners in the field.•Develop efficient processes to monitor progress against Category Growth Plan through KPIs, scorecards, and reporting suites.

Denver, Colorado, United States

Promoted to develop beer category plans, strategies, and tactics for Circle K Rocky Mountain, Great Lakes & Northern Tier divisions.•Identified insights, created opportunities, and delivered solutions driving profitable sales growth for three of 12 divisions of ABI’s 2nd-largest off-premise account, generating combined sales of five million ABI cases and $94 million revenue annually.•Recognized as Top Performer (2019) within total organization based on referrals from peers and upper management for leading by example and providing best-practice shelf and analytical capabilities for national retail sales and category support.•Secured 100% Category Captaincies and won Revolution Silver Award (2018) for work on OK and CO full-strength transitions

San Antonio, Texas, United States

Promoted to drive profitable sales and category growth for CST Brands Inc. (acquired by Circle K Dec. 2017).•Coordinated and aligned resources for shelf management projects; developed and presented recommended brand assortment and shelf schematic/planograms; communicated account plan action items to wholesalers and ABI field for CST’s 1,100 stores.•Analyzed retail and market level-data, and drew insights to provide win-win solutions for CST and ABI.•Awarded “Insights into Action Award” (2017) for category capabilities presentation resulting in set captaincy of CST acquisition.

St Louis, Missouri, United States

Hired to support category management initiatives and promoted after six months to supervise a team of four Specialists.•Executed Merchandise Planning functions to produce Best-in-Class product assortments & planograms, and deliver overall beer category growth for retailers including Kroger, Circle K, 7-Eleven, Speedway, Albertsons, Hy-Vee, and Walgreens.•Analyzed retail and market-level data to develop planogram schematics utilizing JDA Space Planning software; determined which innovation/expansion items to add, and which underperforming items to delete in collaboration with retail buyers.

Saint Louis, Missouri

Planned and executed off-premise promotional and sampling activities to create awareness and influence purchase intent for an agency that creates and executes custom promotional and sampling plans for a diverse portfolio of clients and brands.• Promoted Sam Adams, Four Loko, Smirnoff, Jack Daniels, and Captain Morgan at grocery and liquor stores.• Developed productive relationships with retail buyers and store managers; interacted directly with consumers.

Columbia, Missouri, United States

Developed a trade marketing pilot program that yielded an 8% lift in sales for targeted brands and was adopted by the company as part of their yearly routine moving forward.