Brian Trokey Email and Phone Number
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HIGHLY-MOTIVATED CATEGORY DIRECTORCertified Professional Category Manager with 10+ years of Marketing, Merchandising and Sales Experience in the Beer Industry.Enthusiastic, dedicated, and outgoing individual with experience in category management and sales for the world's leading brewer. Regarded as a self-starter and quick learner who is passionate about sales and marketing, with a desire to leverage consumer package goods industry knowledge. Gained valuable work experience, and excelled in executing merchandise planning functions and administrative responsibilities while facilitating category growth through data analysis. Adept at utilizing strong organizational and communication skills to build relationships and set an example for others with the personal drive to add value and contribute to organizational success.
Anheuser-Busch
View- Website:
- buschjobs.com
- Employees:
- 6794
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Director Of Category LeadershipAnheuser-Busch Oct 2020 - PresentSt Louis, Missouri, United StatesPromoted to develop and lead a team of Category Managers and Category Space Managers supporting the beer category for top National Small Format Retail Customers.•Establish, communicate, and gain alignment on team vision while providing thought leadership within category landscape.•Collaborate with Retail Partners to develop Beer Category Growth Plans utilizing POS and syndicated data sources in addition to shopper insights and overall strategies for levers including space, assortment, pricing, and promotions.•Collaborate with internal and external stakeholders to drive successful execution of the Category Growth Plan and the ABI portfolio through communication and alignment with ABI Sales, Trade Marketing, and Wholesaler Partners in the field.•Develop efficient processes to monitor progress against Category Growth Plan through KPIs, scorecards, and reporting suites.
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Category Manager, Retail Analysis And Category ManagementAnheuser-Busch Feb 2017 - Oct 2020Denver, Colorado, United StatesPromoted to develop beer category plans, strategies, and tactics for Circle K Rocky Mountain, Great Lakes & Northern Tier divisions.•Identified insights, created opportunities, and delivered solutions driving profitable sales growth for three of 12 divisions of ABI’s 2nd-largest off-premise account, generating combined sales of five million ABI cases and $94 million revenue annually.•Recognized as Top Performer (2019) within total organization based on referrals from peers and upper management for leading by example and providing best-practice shelf and analytical capabilities for national retail sales and category support.•Secured 100% Category Captaincies and won Revolution Silver Award (2018) for work on OK and CO full-strength transitions
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Category Space Manager, Retail Analysis And Planogram ManagementAnheuser-Busch Jan 2015 - Feb 2017San Antonio, Texas, United StatesPromoted to drive profitable sales and category growth for CST Brands Inc. (acquired by Circle K Dec. 2017).•Coordinated and aligned resources for shelf management projects; developed and presented recommended brand assortment and shelf schematic/planograms; communicated account plan action items to wholesalers and ABI field for CST’s 1,100 stores.•Analyzed retail and market level-data, and drew insights to provide win-win solutions for CST and ABI.•Awarded “Insights into Action Award” (2017) for category capabilities presentation resulting in set captaincy of CST acquisition.
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Shelf Planning SpecialistAnheuser-Busch Sep 2013 - Jan 2015St Louis, Missouri, United StatesHired to support category management initiatives and promoted after six months to supervise a team of four Specialists.•Executed Merchandise Planning functions to produce Best-in-Class product assortments & planograms, and deliver overall beer category growth for retailers including Kroger, Circle K, 7-Eleven, Speedway, Albertsons, Hy-Vee, and Walgreens.•Analyzed retail and market-level data to develop planogram schematics utilizing JDA Space Planning software; determined which innovation/expansion items to add, and which underperforming items to delete in collaboration with retail buyers.
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Product Promotion SpecialistPrestige Promotion Group Llc Oct 2011 - Sep 2013Saint Louis, MissouriPlanned and executed off-premise promotional and sampling activities to create awareness and influence purchase intent for an agency that creates and executes custom promotional and sampling plans for a diverse portfolio of clients and brands.• Promoted Sam Adams, Four Loko, Smirnoff, Jack Daniels, and Captain Morgan at grocery and liquor stores.• Developed productive relationships with retail buyers and store managers; interacted directly with consumers.
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Retail Consumer EngagementFechtel Beverage & Sales Inc Mar 2013 - Aug 2013Columbia, Missouri, United StatesDeveloped a trade marketing pilot program that yielded an 8% lift in sales for targeted brands and was adopted by the company as part of their yearly routine moving forward.
Brian Trokey Skills
Brian Trokey Education Details
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Marketing
Frequently Asked Questions about Brian Trokey
What company does Brian Trokey work for?
Brian Trokey works for Anheuser-Busch
What is Brian Trokey's role at the current company?
Brian Trokey's current role is Director of Category Leadership at Anheuser-Busch InBev.
What is Brian Trokey's email address?
Brian Trokey's email address is br****@****sch.com
What schools did Brian Trokey attend?
Brian Trokey attended University Of Missouri-Columbia.
What are some of Brian Trokey's interests?
Brian Trokey has interest in Health.
What skills is Brian Trokey known for?
Brian Trokey has skills like Category Management, Retail Analysis, Strategic Planning, Sales, Marketing, Merchandising, Shopper Insights, Inventory Management, Microsoft Office, Iri, Jda Space Planning Software, Planogram Management.
Who are Brian Trokey's colleagues?
Brian Trokey's colleagues are Ford Irvine, Hai Nguyen, Marian Mcdowell, Gillian Halbreich, Cassandra Hunn, Anne Flannery, Jinhwan Yoon.
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