Brian U'Sellis Email & Phone Number

Louisville, Kentucky, United States

• Developed monthly campaigns to increase awareness and drive engagement through email flows, newsletters, social media and webinars• Rebranded company values and mission by establishing brand guidelines and voice• Created content including sales decks, one pagers, and landing pages to assist sales team in their efforts and better educate current and potential clients on company products and services

Louisville, Kentucky, United States

• Built a research-driven strategy and brand positioning for a DTC e-commerce wellness startup, resulting in 5x increase in MoM sales (vs prior team)• Led company through a six-month rebrand including website redesign, packaging refresh and product launch (9 new SKUs), which lead to a 30% increase in monthly sales• Oversaw management of agency partners across key marketing channels (paid, affiliate, creative, web)• Utilized HubSpot to connect with prospects and clients by moving them along the pipeline and developing successful workflows

Louisville, Kentucky, United States

• Developed and implemented a marketing plan to reignite 100+ year old brewery, including re-branding all products, redesigning website and generating campaigns to grow revenue through multiple sales channels (on-premise, off-premise, online and community partnerships)• Created strategic plans and design materials for regional sales team which led to a 2x increase in sales YoY (prior to the pandemic)• Handled PR duties including writing press releases, organizing media spots and hosting press events• Led taproom operations, including managing a team of 6-7 people and increased on premise sales at taproom by over 45% YoY by developing new products and events• Spearheaded partnerships including deals with the KFC Yum! Center and Louisville City FC and raised over $100,000 for local nonprofits by forming relationships and co-hosting events

Louisville, Kentucky, United States

• Oversaw all game management and marketing efforts across multiple sports programs including UofL Men’s Basketball, Men’s Soccer, Volleyball and Softball programs• Developed and implemented promotion and marketing plans to drive attendance, increase fan enthusiasm and enhance individual team and overall athletic brands• Oversaw the creation and execution of social media plans across all of 23 of UofL’s team sports while also managing the official Louisville Cardinals Facebook and Twitter profiles• Managed and directed a team of graduate student interns within the Adidas internship program • Served as assistant game director for home football games, which included communicating and directing a team of 20 people on the field and throughout the stadium

Master'S Degree, Sport Administration

Bachelor Of Arts - Ba, English