Brian Vail Email & Phone Number

Denver, Co, Us

-Successfully led client brand transformations to scale their businesses based on the addressable market through a subscription model and product innovation.-Expand client market penetration using a customer success model which leverages core products and services.-Develop client partnerships to expand distribution and enhance market positioning.-Build client go-to-market strategies that compliment and amplify the company’s core value proposition.

I grew up in Southern California playing all types of sports but focused on baseball, football, and basketball in high school. Eventually I landed at the University of Denver to play baseball – pitcher and shortstop. I stayed in Colorado for the lifestyle and have raised my kids here for the past 30 years.I spent 15 years coaching both of my kids in baseball and softball until they went to high school. I have participated in all levels of baseball and softball — from recreational to competitive leagues, managing teams, to providing private lessons. To this day, I still compete in the Men’s Adult Baseball League on the Denver Tigers team. My passion is to create an organization where I can provide ballplayers of all levels the experience of feeling comfortable and safe to work on their baseball and softball skills in a fun and high energy environment.Gap2Gap is the home for ballplayers to not only enhance their skills on the diamond, but to connect with a community of friends that share the same passion — to play ball!

Westminster, Colorado, Us

-Using cutting-edge marketing strategies, led the marketing function with strategies for a diverse and global marketing team (APAC, AMERICAS & AMEAR) for a new emerging brand in the aerospace and technology industry.-Collaborated with the corporate communications team to develop marketing solutions for a consolidated product/service offering subsequent to the merger of four companies into a single new brand. -Created a content marketing program via an editorial calendar approach to drive SEO, efficiency, consistency, and scalability for the emerging combined Maxar brand. -Through metrics and the implementation of integrated marketing best practices, led the digital marketing team in initiatives to enhance the marketing tech stack and to optimize marketing investments across the organization.-Elevated and relaunched a core SaaS product offering to reposition Maxar as leader in the marketplace.

Austin, Texas, Us

-Led strategy and execution for the brand, value proposition, and overall go-to-market strategy while overseeing migration and integration of new competitive acquisitions. -Devised a new product hierarchy position to drive a new product marketing strategy in 2017 and launched a lite ABM initiative in Q1 of the same year to enter and expand the brand in new market segments.-Spearheaded initiative to transform the company from a referral-based company to a customer marketing, lead generation engine leveraging the Flip the Funnel approach and realized a 12% increase in new logos within the first year. -Developed the Customer Success framework by building a lite Customer Sat/NPS program, establishing a customer advisory board, advocacy program, and conducting subscription-based online programs resulting in a 42% increase in customer engagement.

-Devised and implemented a brand integration strategy to unify five independent brands and executed the global implementation of the consolidated brand merging multiple value propositions, methodologies, and IPs into a single product/service offering.-Achieved 7% top-line and 9% bottom-line growth target during the merger year in addition to designing a new (post-merger) global lead flow process through the integration of multiple CRMs, CMSs, and MAPs.-Redeveloped the Global Digital Strategy by encompassing 10+ stand-alone websites with multiple cultural considerations and architected the design and creation of a Global Marketing Data Warehouse.

-Created and executed a B2B marketing and communication strategy, including brand development and segmented customer management strategies, to facilitate consistent business growth and enhance brand equity and awareness. -Secured a competitive market position by analyzing trends, monitoring and analyzing segmentation, and managing against best practices, benchmark data, and individual campaign metrics.-Spearheaded communication strategies and integration of marketing functions for AchieveGlobal, Huthwaite, Channel Enablers and Impact Learning Systems upon acquisition, and provided strategic direction on incorporating new CRM, ESP, and CMS systems.

Us

-Established market segmentation through systematic market analysis, developed new B2B marketing strategies, and oversaw development of acquisition strategies, funnel management initiatives, and new contract communication/implementation plans.-Designed the e-commerce website, reengineered and rebranded OfficeMax’s value proposition in the contract business, and developed new mid-market strategies to expand into competitive regional/local environments.

-Oversaw relationship management for the company's existing clients through retention and penetration while collaborating with a diverse group of companies to drive marketing and sales strategies to achieve revenue goals.-Created a 3-year business plan to guide the company through challenging economic circumstances, executed new GTM initiatives, training procedures, and systems, developed new products, and implemented a range of communication channels.

-Oversaw marketing strategy creation and deployment, guided Fortune 1000 companies to achieve marketing, promotional, and advertising requirements, built high-performing teams to achieve marketing goals, and developed new monitoring procedures.-Launched two vertical marketing programs for Health Care & Education, built synergetic relationships with external vendors, leveraged Salesforce to monitor metric-driven sales activities, and provided bottom-line sales and marketing support.

Administered client relations and marketing campaigns, from press releases to direct mail. Planned, designed, and launched affiliate marketing programs. Handled all phases of internal and external e-mail campaigns for a national communication program. Assisted in the development and execution of rural market expansion plans for local cable distributor.Key Achievement:Consulted on development of marketing plans and execution strategies for start-up company.Researched and developed penetration programs for new markets. Created product sell-through strategies for tele-communication product line.

Denver, Colorado, Us

Supervised client promotions, cost analyses, and various projects. Coordinated marketing strategies around client branding efforts. Liaised cross-departmentally to effect improved communications between clients and agency officials. Managed the Coors brand development through promotional marketing channels.Key AchievementsDeveloped POS/POP tactical platforms to launch event specific product launches.Assisted in the re-branding of Bolle along with the execution of consumer awareness programs.Developed media / PR strategies for the Bolle and Cybex new brand platforms.