Brian Varner Email & Phone Number

Philadelphia, PA, US

Exton, PA, US

Responsible for all budget-supported media efforts for the organization. Main goal of driving new member acquisition. Used digital, offline, advertorial, and sponsorships to build brand and drive acquisitions.Built media plan for launching our Business Banking division in August 2022. Tactics included high impact signage in Center City Philadelphia, King.

Paoli, PA, US

Responsible for all marketing and sales activities of the organization. Primary focus of generating and nurturing leads. Developed benchmarks from previous marketing efforts and developed KPI's for new marketing efforts. Improved lead generation of existing form fills by 150%, and reduced cost per lead acquisition by 80%.Developed content for all channels..

Malvern, PA, US

Developed campaign workflows and automated email campaigns across various customer touchpoints. Automated responses for numerous customer touchpoints and developed many revenue-producing lead nurture campaigns. Additional responsibilities included paid search, social media, sponsorships, and webinars.

Newtown Square, Pennsylvania, US

Supervisor of paid search campaigns across certification acquisition, membership acquisition and retention, event registration, online course registration, and podcast marketing.Project managed the creation and launch of the company's first foray into podcasting. Worked with the company's content and media teams on creating the actual spots. Worked with.

Bala Cynwyd, PA, US

Managed digital buys totaling over $20MM a year in client budget. Digital channels included Display, Online Video, Online Audio, Rich Media, Social, Email, Programmatic, Mobile. Managed campaign pixels for ad retargeting, and campaign attribution (leads and revenue).Results included reducing cost per clicks by 50%, and growing established social brands by.

Saint Paul, MN, US

Internet Broadcasting (now Lakana) since 1996 was at the confluence of technology, digital agency, and local media. Starting as an Account/Project Manager executing digital campaigns for local TV stations, my responsibilities grew from Local Sales to National Sales to Paid Search & Programmatic Display Ad Buying.Built paid search operations so our clients.

Philadelphia, PA, US

Proud Achievements:1) Developed membership renewal marketing plan. Results included double-digit membership growth, expedited cash flow by 30 days, improved ROI by using email marketing as first points of contact.2) Developed membership portion of the CEO's annual presentation to the board of directors.Main Responsibilities:Developed the "Seven Points of.

While peers were learning golf, I chose poker. This period heavily focused on No Limit Hold 'Em, sprinkled with some Spread Limit Seven Card Stud.Skills refined that apply to business:Detecting patterns and calculate/influence future action of others, making decisions with incomplete information, analyze non-verbal communication.

Directed the merchandise licensing program as the team transitioned from NIFL to af2. Ensured merchandise vendors were authorized to sell league apparel and properly used the team’s logos.Maximized preseason opportunities to sell merchandise. This has resulted in leading the league in merchandise sales by 250% over the second best selling team.Managed.

Market and get out the vote throughout Philadelphia so turnout for Kerry-Edwards in the city would carry the state. Biggest event we marketed was the Kerry-Clinton Rally in Philadelphia (the first public appearance by President Clinton after his heart procedure). Exceeded anticipated attendance of 80,000 with 120,000. Election Day responsibilities included.

Member of inaugural season office staff for Jon Bon Jovi's first venture into professional team ownership tasked with servicing corporate sponsorships.Proud Achievements:1) Established team's brand in a crowded Philadelphia sports marketplace. Results included every game selling out, and led the league in attendance, merchandise sales, sponsorship sales.

Proud Achievements:1) Started as intern to convince team that centralizing sponsorship activation to a fulfillment-only position would increase the bottom line. After a month, I was brought on full-time.2) Focus on sponsorship fulfillment improved efficiency and sponsorship revenue increased from $350,000 to $650,000.3) In addition to increasing closed.

Orchard Park, NY, US

Executed dynamic partnerships so the team in the league's third smallest market can stay competitive.Fulfilled corporate contractual elements in areas of premium seating, game presentation promotions, and community relations. Coordinated Junior Press Conferences involving local schools, students, and the sponsoring grocery chain (one of the team’s major.

Buffalo, NY, US

Worked with new leadership (and remaining professionals) to better market Canisius College.Produced and directed game operations for all home games highlighted by the Western New York Dunn Tire Hockey Challenge. Coordinated all efforts between the two schools, the neutral site hockey arena, and game sponsor in all areas including marketing, media.

Providing marketing consultation to SMB clients. Expertise in creating marketing plans, Google and Bing paid search, copy writing, managing direct mail pieces and email blasts, branding, and internet display advertising.

Niagara University, NY, US

Worked with new leadership to better market Niagara University Athletics.Developed relationships with local groups to increase attendance. Lead group sales efforts for men’s and women’s hockey. Eighteen groups made a total of twenty-four appearances. Results included the first ever sellout in the history of Dwyer Arena and three total sellouts that.

Chose a smaller organization for my entry into sports so I would be exposed to hands-on opportunities and responsibilities of wearing many hats.Utilized education from Marketing Research class during the preceeding semester to develop, analyze, and formulate conclusions on the team's inaugural fan feedback survey.

Ms, Sport Administration

Bachelor Of Science (B.S.), Marketing