Brian Caffrey Email & Phone Number

Cary, North Carolina, United States

Life comes at you fast and tomorrow is promised to no-one. I've had a passion about investing and trading for many years but could never fully devote myself to it. I'm now taking the time to explore this more deeply. This will include learning (markets, languages, technology), cooking, working out, golf, hanging with friends, travel and figuring out what we do with this next stage of our lives.

New York, Ny, Us

Accelerate the adoption of Digital Marketing Technologies at MetLife globally through agile deliveryActing as both a strategist and technology platforms expert, lead and support all efforts relating to the design, development, and management of MetLife marketing capabilities on a global level. This includes developing an engineering team responsible for providing end-to-end project governance, and establishing a shared service platform offering for both technology and marketing partners globally. Provide industry best practice expertise, strategic platform guidance, build high-performing development teams, and influence technology strategy on a global level. Key Responsibilities:• Marketing Applications: Modernizing, configuring, operating and integrating a wide range of cloud applications, with a focus on Web Experience Management, Omnichannel view of the customer; Targeting & Personalization, Lead Management and Cross/Up-sell, Social, and other related customer experience platforms.• Software Development: Migrating to Azure Dev Ops, implementation of test framework and release automation. • Technology Selection: Document business requirements and map to appropriate technologies and solutions; conduct RFPs and issuing recommendations/proposals for selection.• Organization Management: Lead and mentor a team of 20 employees and 70 contractors globally, define team priorities and resource allocations; build a world-class Marketing Technology shared-services practice.• Collaboration: Drive collaboration across global, regional and local technology teams, and partner with Global Brand & Marketing to align capabilities to business objectives and operating models.• Innovation: Provide thought leadership and create an environment that fosters innovation and a test & learn culture.

New York, Ny, Us

Drive SFDC and Marketing platforms adoption and EDGE development globally; deliver key digital programs through platform expertise, guidance, quality and governance.

New York, Ny, Us

Accelerate the adoption of Digital Marketing Technologies at MetLife globally through agile deliveryActing as both a strategist and technology platforms expert, lead and support all efforts relating to the design, development, and management of MetLife marketing capabilities on a global level. This includes developing an engineering team responsible for providing end-to-end project governance, and establishing a shared service platform offering for both technology and marketing partners globally. Provide industry best practice expertise, strategic platform guidance, build high-performing development teams, and influence technology strategy on a global level. Key Responsibilities:• Marketing Applications: Configuring, operating and integrating a wide range of on premise and SaaS applications, with a focus on Web Experience Management, Omnichannel view of the customer; Targeting & Personalization, Offers Management and Cross/Up-sell, Lead Routing, Social, and other related customer experience platforms.• Software Development: Manage the SDLC, provide thought leadership and best practices in relevant application frameworks, programming languages and development methodologies.• Technology Selection: Document business requirements and map to appropriate technologies and solutions; conduct RFPs and issuing recommendations/proposals for selection.• Organization Management: Lead and mentor a team of 20 employees and 70 contractors globally, define team priorities and resource allocations; build a world-class Marketing Technology shared-services practice.• Collaboration: Drive collaboration across global, regional and local technology teams, and partner with Global Brand & Marketing to align capabilities to business objectives and operating models.• Innovation: Provide thought leadership and create an environment that fosters innovation and a test & learn culture.

Brentford, Middlesex, Gb

Provide strategic partnership with senior business leaders to shape critical IT business needs; accountable for delivery of effective IT Services. Major objective: Deliver improved financial management and optimization of internal processes for customer relationship management and multi-channel marketing initiatives. Managed the database marketing vendor and services that support the Consumer Multi-Channel Marketing initiatives at GSK US. Includes email, direct mail, web, SMS, tv channels.Delivered marketing software (Teradata Marketing Resource Mgmt) to integrate planning, budgeting and forecasting of multi-million dollar marketing spendLaunched our first mobile-optimized customer portal using Adobe AEM, www.GSKSource.com

Brentford, Middlesex, Gb

Align US projects and investments with business strategies and target architectures. Advance the adoption of Digital technologies for Web Content Mgmt, Digital Asset Mgmt and mobile applications.Manage the portfolio and IT Strategy of US marketing applications.

Brentford, Middlesex, Gb

Define and implement infrastructure projects to support internet, intranet, and extranet application strategies. Provide infrastructure account management for US eBusiness and US Customer Response Center business groups. Manage the internet hosting provider contract and service.

Brentford, Middlesex, Gb

Technology Planning, Worldwide Infrastructure, GlaxoWellcome, RTP, Durham, NC. 1999 – 2001• Architecture, planning, budgeting and implementation of new technologies and processes to develop the GlaxoWellcome global infrastructure capability.• Implemented the IS Response Center - a centralised, computer helpdesk providing superior service to GlaxoWellcome internal clients

Brussels, Be

Contributed to building a Decision Support System for ESPRIT Programme. Developed requirements, testing, coding and reports.

Ba, Political Science

Transferred To Furman University