Responsible for brand strategy, performance marketing, SEO, CRM, content marketing, social media, public relations and websites• Refreshed Dental365 brand, instituted a branded house strategy and launched Leading Edge Specialized Dentistry brand• Launched new Dental365 website with custom CMS integrated with doctor and office listings, resulted in 26% increase in clicks to website and 12% increase in site conversions• Improved organic share of local search by over 50% and local pack presence by over 20%• Reduced patient acquisition costs by over 40%, resulted in 14% increase in new patients• Led GTM for new product launch of SalivaScore, an early detection and prevention screening for periodontal disease

Promoted post acquisition to lead marketing for Sonova Audiological Care US

- Led marketing through the successful private equity sale to Sonova Group- Implemented company-wide regional brand structure- Launched new corporate website with 19 regional brands- Led media strategy that yielded over 45% improvements in paid search CPA and lead generation- Ran successful migration and growth of new CRM system allowing for highly customizable customer journeys and campaigns across multiple channels- Managed creative/editorial team that support core business, B2B and M&A- Designed and launched new headless e-commerce platform

Client: Leading Global Footwear BrandScope of Services:- Customer Loyalty Strategy- Marketing Channel Assessment and Recommendations- CRM, Customer Lifecycle and Communications- Marketing Partnerships and Activations- Technology Recommendations

Responsible for global CRM sales across retail brands(LensCrafters, Sunglass Hut, Oakley, Target Optical, Pearle Vision, Sears Optical, OPSM, Laubman & Pank)• Business owner for patient scheduling and CRM system that supports over 90% of Luxottica affiliated doctors and hosts patient records• Managed customer and campaign analytics, model development, segmentation and targeting for all retail brands• Launched and led customer loyalty programs (Sunglass Hut Sun Perks and Oakley MVP); defined value proposition, developed member content and implemented digital experiences and local events/activations• Implemented DMP with all 1st party data strategies that grew to represent 30% of media spend• Oversaw outbound call center programs that drive repeat eye exam appointments and retail purchases

Led the global CRM for Luxottica's retail optical brands.

• Managed the omni-channel CRM/personalization strategy to create a consistent and optimized customer experience for web, mobile, email, chat, phone, branch and direct mail• Implemented branch marketing and activation initiatives; new customer events, education, brand refreshes• Directed the creative and editorial processes including management of internal team and creative agencies• Drove business vision and requirements for CRM technology/infrastructure roadmap• Oversaw product management of customer alerts, proactive chat and preference management• Led lifecycle marketing; leveraged journey maps and analytics to institute multi-channel CRM programs that grew customer relationships and drove transactional activities• Implemented personalized digital strategy that leveraged targeting to personalize messaging, content, cadence and offers to drive relevancy and online response

Led enterprise loyalty program strategy, business unit relationships and development/management of member segments, clubs and communities• Managed the team responsible for 12 business unit relationships and drove all member marketing• Developed and optimized segmentation models for life stage and life cycle member segments• Built and launched affinity segments business and led CRM activities to target offers, content and experiences across channels• Managed omni-channel member experience including email, online, direct mail, social, in-store experience and partner program integration• Led personalization initiative for member segments; implemented framework for targeted content

General Manager responsibilities for the Craftsman Club loyalty program• Grew program membership and net sales by over 50%• Developed and executed marketing and CRM strategies that improved the member experience and drove engagement across all channels• Revamped program value proposition; financial equity, member benefits, promotions, content and community• Managed multi-channel annual marketing plan with agency management responsibilities

• Provided consulting services to the LoyaltyEdge division for value proposition, target markets and pricing• Delivered loyalty/rewards industry analysis, competitive profile/benchmarking, market trends/disruptors and go-to-market strategy

• Headed sales efforts for loyalty program design/development, technology platform, rewards fulfillment, marketing services, analytics, incentives, benefits and consulting• Developed new business model and led expansion into gift card resale market

• Grew a previously failing sales territory by achieving over 110% of growth goal for 2 years in a row • Maximized revenue growth for clients by identifying new markets, finding profitable prospects, increasing response rates and uncovering upsell and cross-sell opportunities

• Led a rapid-cycle test group of 75 agents focused on marketing effectiveness, new product development and sales strategy• Developed and directed Cross Sell University, a management training program focused on improving sales coaching and performance in all domestic and international operations centers

• Led operational launch of a new sales call center focused on maximizing cross-sell revenue on account activation calls; new call center exceeded all operational service level targets and exceeded sales goal by over 120%• Implemented process improvements for cross-selling, enhancing customer experience, and driving retention

• Led multi-channel acquisition efforts for the Young Adult line of business• Directed account management strategies and cross-sell programs focused on improving customer loyalty and retention