Brian Larson Email & Phone Number

Brian V. Larson is interim Associate Dean of Graduate Programs and Professor of Marketing in the School of Business Administration at Widener University. Brian earned his Ph.D. (Marketing) in 1999 from Oklahoma State University. He has published and presented dozens of papers on marketing, social responsibility, and consumer/fan behavior. His current research interests include fan service quality, international learning, and the customer journey. Complementing this research, his service efforts have resulted in a successful record of bringing together key constituents to accomplish business goals. Most recently he’s initiated and contributed to developing several new multi-university efforts between Widener University and schools in Europe and Central America. These have resulted in collaborative global programs and the exchange of students and faculty. At Widener, he initiated multiple industry-university partnership groups that serve to direct some of Widener’s Management programs (e.g. Sport Management Advisory Board and a Parent/Alumni Council) and many new high-impact courses, certificate programs, innovative majors, and student recognitions; while simultaneously growing the department and managing a dynamic adjunct instructor corps.

Listed skills include Marketing, Marketing Strategy, Sports Marketing, Advertising, and 24 others.