ReBorn is dedicated to tick creating beautiful, functional & planet friendly homewares. All designed and made in the UK, from recycled materials and ‘circular by design’ - meaning that they can also be recycled again, at end of life.

Brand launch and rapid sales growth - delivered through consumer insight, business development (both B2B and direct to consumer) and brand activation through multiple channels.Leadership of the successful commercial strategy and execution of the EKO brand in the UK & Ireland.EKO re-imagines your home, with products designed with beauty and intelligence at their heart. Specialities include clever recycling solutions and award-winning sensor bins, for easy waste separation.With strong capabilities in product design, engineering & manufacturing, EKO now supplies leading retailers and hospitality customers in over 100 countries.EKO Home Re-imagined

Launching & rapidly growing brands through strong insight, strategic leadership and commercial execution. Clients include Wycombe Engineering, SIGG, Childs Farm, FTS Global and EKO.

Responsibilities: strategy, teams and performance of all marketing teams globally including Product Marketing, Trade Marketing, Design Studio and Direct to ConsumerAchievements:• Strategy. Defined brand proposition, customer experience, portfolio strategy and roadmap to double the business in 4 years – including launch of multiple new categories and segments. • Digital. Leadership of global Direct to Consumer business delivering +66% p.a. growth through outstanding performance marketing (PPC, SEO, paid social, display, affiliate etc), onsite trading (global campaign calendar, content & review programme), CRM (marketing automation, email programme, influencer marketing), launch of multiple marketplaces (eBay UK, France & Germany) and improved overall customer experience.• Innovation. Successful launch of new category (Bathroom) and channel management (Duo) propositions globally, backed by data & insights, delivering over 80 new products per year and +22% overall business growth.• Communications. Leading first ever brand campaigns integrated across multiple channels from digital to in-store, together with improved customer experience, delivering highest ever seasonal sales peaks.

Responsibilities: Leadership of all European teams for innovation, commercialisation, media, digital and e-commerce. Achievements:• Innovation. Overall leadership of all innovation programmes across the McCormick consumer business in EMEA. Drove new products, services and channels across EMEA, including new ‘Grill Mates’, Herb Grinders and Gluten Free & Organic ranges, achieving a record $37 million revenue from NPD. • Digital. Delivered step change in e-commerce (growing ahead of category in Europe) and overall eco-system (new websites, social, CRM and TV campaigns) backed by econometric and analytics.• Culture. Led ‘Flavour Forecast’ and ‘Passion for Flavour’ programmes. Engaging all employees in brand purpose and business success, and delivering significant improvements in Net Promoter Score.Also appointed Marketing & Category Management Director for the UK: driving new brand campaign across TV, digital, PR & in-store; product innovation programme and trade marketing activation. All backed by insight and analytics.

Responsibilities: Strategic, marketing & global team leadership of the largest parenting media group in the world, including Bounty UK, mom365 US and BabyOkay China.Achievements:• Performance marketing. Launched new e-commerce channel and affiliate revenue, achieving +$7million revenue p.a.• Digital. Double-digit growth of consumer metrics, driven by new websites (4m+ users per month), apps (250k+ downloads per year), video (500k+ views per year), social media (highest engagement in category), eCRM (400m personalised emails pa) and publications (4m).• Global strategy. Launch of global brands including brand launch in China with multi-channel eCRM programme to 2 million parents, supported by initial B2B revenue and professional partnerships.

Responsibilities: growing J&J’s skincare portfolio of £150 million sales with a team of 30. Brand portfolio including Johnson’s Baby, Johnson’s Adult, Neutrogena, Aveeno, Clean & Clear, Piz Buin and RoC.Achievements:• P&L. Turnaround Johnson’s brand performance from -5% MAT decline to +3% growth - double the category growth rate and overtaking P&G to achieve record share and equity scores.• Innovation. Led multiple product and channel innovations from insight to execution, including restage of Wipes portfolio, new Bubble bath and execution in all touchpoints. • Brand. Led new TV & integrated campaign and brand footprint for Johnson’s, including TV sponsorship that delivered highest ROI in the region, supported by strong digital content and influencer marketing programmes.• Leadership. Led talent strategy including recruitment, team calibration and new marketing competency programme. Led UK & Irish teams through successful integration and achieving synergy targets.• Professional. +10% in perceived recommendation by health professionals, driven by new partnerships (RCM & CPHVA), new Key Opinion Leader Advisory board and communications strategy.

Responsible for P&L, copy & pipeline for $200MM Consumer Healthcare brands across EMEAAchievements• Leadership: led regional business & cross-functional team from declining to outperforming the category, via multiple new products, advertising campaigns & business model for developed & emerging markets• Profit Growth: Led cost improvement programme that delivered $1MM incremental profit each yearPromoted from EMEA Marketing Manager to Associate Director

- Responsible for toiletries then healthcare brands (Reach, Carefree, Band-Aid) of £40MM retail and a team of 3- Achievements• Sales Growth: record sales growth from a previously flat portfolio• Innovation: advertising & in-store support for 2 multi-million pound innovations.- Promoted from Brand Manager, to Senior Brand Manager and then to Business Development Manager

Responsibilities: launched & led a unique, new social enterprise and e-commerce proposition.Achievements• Entrepreneurship: built full business model including portfolio, supply chain, showroom & website • Organisational Capability: led from initial idea to rapid growth, 100k turnover, with handover & sale to new leadership team

Responsible for the P&L and innovation of products & services offered to 8 million cardholders, resulting in step-change in customer loyalty.Led negotiation with multiple suppliers on contracts worth £3MM and delivered cost-neutral enhancements to overall proposition.

Execution of direct marketing and in-store communications programme that recruited the first 70,000 customers to Barclays PC Banking.