Brian Walt Email & Phone Number

Beijing, China

Location Independent

•Lead Generation, Affiliate Marketing, Web Design, SEO, Social Media Marketing & lots of other fun stuff online!•Manage all aspects of digital engagement including developing the communication and promotional strategy and activation plan, content updates and website optimization globally for numerous international clients•Track record of boosting lead quality by an average of 80.2% across client base by analyzing traffic data, shifting media mix and enhancing marketing•Outsource projects to designers, developers, copywriters and content specialists to provide best-in-class marketing and customer service•Develop and manage web presence, including Facebook and other social media business accounts such as Yelp and TripAdvisor•Set up affiliate marketing programs, establishing payout structure, media design, and monitoring ROI•Coordinate online press functions including press releases, product launches and industry specific media updates for clients

Beijing City, China

•Instruct all levels of students (ages 5-13) throughout China using the VIPKID online English immersion platform.•Maintained a performance record of 100% approval rating based on parent feedback from over 2,700 classes and more than 600 students.• Interview new contract teacher applicants and provide reports to determine the candidate’s teaching ability (Mock Class Mentor).

•Increased average Google review rating by 40% from 2.0 to 3.4 star rating•Improved Facebook following from 80 to over 8,000 and enhanced engagement rate over 4,000%•Conduct market research to find answers about consumer requirements, habits and trends•Brainstorm and develop ideas for creative marketing campaigns•Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)•Liaise with external vendors to execute promotional events and campaigns•Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts•Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)•Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies•Undertake individual tasks of a marketing plan

Met & exceeded sales monthly & quarterly objectivesDevelop new clients & relationships to build business on a weekly basis / objectiveCreate strategic advertising program based on customer needs assessmentConsultative sales approach for web design, search engine marketing / optimization, & print products

Met & exceeded monthly & quarterly enrollment goalsEngage potential students to enroll at The University of Phoenix & provide student servicesWork with team & management to ensure campus goals are met

•Provided copy writing and ghost writing services to over 4,000 clients•Knowledge of web marketing, copywriting, communication, video / audio editing and production•Contract work online through Freelancer.com, eLance.com and other freelance services

Pompano Beach, Florida

Consistently increased market shareMaintained top twenty percentile within nationSuccessful launch of new million dollar productOrganize & conduct speaker events with detailed follow through

Proven sales record indicating growth & stability of assigned marketPresent & educate hospital practitioners, pharmacy, & staff about productsConduct accredited continuing education presentationsCoordinate & attend national, state, & regional trade showsAwarded 2004 & 2005 #1 productive territory award

West Palm Beach, Florida Area

Manalapan (West Palm Beach), FLConsistently surpassed quality service & guest retention goalsDetailed executive meetings including location & immediate handling of unforeseen opportunitiesAssumed general manager duties dealing with VIP guests, emergencies, guest concerns, & hotel staffConduct interviews, coordinate payroll, & organize staff schedules