Brian Walters Email & Phone Number

London, Gb

London Area, United Kingdom

Board Director for CIPDA providing strategic advice on membership, marketing, data and digital development.

London, England Metropolitan Area

Executive level leadership of marketing, product development, events and employer partnerships. Responsible for commercial contracts and activities to drive International growth.

London, United Kingdom

Founder of Shoulderparrot.comHelping various clients to develop business and marketing:Cyber Duck - Digital Transformation AgencyMarketing advisor, various clients including projects for professional membership associations and global FinTech. Evaluating trading platform market, designing a lead generation programme to improve the performance of digital content, emails and website to maximise customer acquisition. Royal Institute of British Architects (RIBA) - Global professional body driving excellence in architectureDeveloping the International proposition in China.Kudos Innovations - Technology platform for authors and publishers, maximising impact of publicationsDeveloping brand strategy and launching a new product, delivering digital marketing campaigns to generate leads. Planning and executing global marketing, acquiring 300,000 users and increasing B2B revenues.WorkLifeWell - Employee wellness start-upEvaluating ‘employee wellness’ market, conducting research and analysing data to deliver a strategic marketing and business development plan. Launching a new brand in the employee wellbeing sector.

London, England, United Kingdom

WorkLIfeWell makes it easier for businesses to look after their employees, reduce stress and improve productivity and performance. From online workshops on mental health, home and work office assessments to physical fitness sessions, they cater for all wellbeing needs under one roof.

Helping teams to develop their marketing strategy, brand and customer experience to drive business growth.

London, United Kingdom

Huddle Creative is a strategic design consultancy with a knack for helping businesses become brands and build stronger relationships with the people they care about. Find out more: www.huddlecreative.comWe're here to help businesses evolve their strategy, marketing, develop new products and improve customer experience.In no particular order, clients who have put their faith in Huddle to deliver world-class solutions include: Marketing Week, BT, Samsung, Mulberry, JLL, Mayo Clinic, Photobox, Skype, Unilever, Grosvenor Estates, RBS, NatWest, Hawkins\Brown, Salt Recruitment, X-Ray Touring, CoolBrands, BMJ, Directgov, BBC, Macmillan and British Land.

Oxford, United Kingdom

Digital platform enabling authors, publishers and Institutions to maximise the usage and impact of their publications. Developing Kudos brand strategy, enhancing B2C digital marketing campaigns to acquire 290,000 users and launching a new B2B product. growkudos.com

London, United Kingdom

Executive level leadership, increasing recruitment and retention to drive membership growth. Managing commercial relationships with senior stakeholders, major healthcare employers, pharmaceutical companies and leading a multi-disciplined team of 27. Insight & Product developmentBrand developmentData & CRMWeb/Digital experienceMembership supportEvents and SponsorshipCommunications and Marketing Increasing member recruitment year-on-year by 22%.Increasing membership renewals year-on-year, achieving a growth in revenue.Oversight of external commercial relationships, securing events sponsorship from pharmaceutical companies including Pfizer, Novartis and Nova Nordisk.Developing new products, including new CPD services and platform, supporting pharmacists with revalidation.Developing and launching new brand, including a new vision, mission, shared organisational values, value proposition and product portfolio.

Milton Keynes, United Kingdom

Provide commercial, membership and digital marketing advise to the Board of Directors

London, United Kingdom

Leading insight to enhance the BMA's offering. Developing and championing the use of data, digital analytics and research to influence strategic decisions and drive action.Connecting data to enhance customer knowledge, improve collaboration to acquire and retain 170,000 members and increasing revenues.

London, United Kingdom

Responsible for strategic marketing and brand development at The British Medical Association (BMA) to modernise the association, against a backdrop of constant change. Leading marketing to drive acquisition, engagement and retention of 170,000 members and revenues, achieving a 3% growth in doctors joining the British Medical Association. Digital analyticsResearch & InsightDigital content marketingNew product developmentBrand development.Introduced new services to broaden attraction and reinforce the value of membership to achieve 94% retention rate amongst junior doctors. Building research and digital analytics capabilities, to deepen understanding of audience behaviour and generate insight, to enhance digital marketing and content. Managed commercial partnerships with 3rd parties providing career services, learning products, insurance and independent financial advice to recruit 2,250 new members and generate incremental revenues.Developed Pension Tension campaign to engage with hard to reach audience. Which attracted 20,070 unique visits, recruited 195 new members. Winning the 2012 Dadi digital marketing award for Professional Services Website/Campaign.

Maidenhead

The Chartered Institute of Marketing are the leading international body for marketing and business developmentLeading the CIM’s membership strategy to drive acquisition and engagement, loyalty and retention; to turnaround a 6 year decline in membership and achieve a 2% growth.Increased the number of members retained by 7% year-on-year to convert 93% of renewals, generating £135,000 additional revenue, representing a return of £12 for every £1 spent. Launched new brand, the Chartered CPD Programme to increase awareness and attract over 2,000 marketing professionals to join the programme within the first year, representing a lifetime value of £330,000.

Business Link are a business support service for small and medium sized businesses (SME)Led the Marketing department as part of a multi-specialist team to bid and win the contract for the Learning & Skills Council’s ‘Employer Skills Offer’ worth £10.3 millionIntroduced online advertising which combined with events sponsorship generated significant funding from high profile organisations including Visa, Royal Mail, Bank of Scotland and Baker Tilly to drive partnership revenue for the Business Link for London Excellence Awards.

Post Graduate Diploma In Marketing, Marketing/Marketing Management, General

Ba (Hons), Leisure Marketing, 2I

Activities and Societies: Chartered Institute of MarketingBA Hons Leisure Marketing