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An expert in building industry-leading operations in tech and entertainment organizations, serving as CEO at Savvy Games Group, a games and esports company formed with a mission to lead investment and long-term growth of the industry. Previously served as CEO of LottoInteractive, a developer of award-winning skill-based mobile games for lotteries and iGaming operators in the UK, US, Europe and Canada, and currently serving as a board member of Embracer Group AB, an international games and entertainment group based in Sweden.25+ years of studio and operations experience, primarily with entertainment giants Electronic Arts, Microsoft, and Activision Blizzard. As Senior Vice President, Worldwide Studios at Activision, managed all development from portfolio planning and concept design to quality assurance, code release and customer service. While in this role, Call of Duty became the industry’s first multi-studio annualized franchise and the first IP in history to set 5-day revenue launch records for three consecutive years across all forms of entertainment. Other achievements:* 33% reduction in product creation cost, driving Activision’s industry-leading margins of 30%* 11% improvement in average game ranking scores - all-time Activision highs and industry best scores three consecutive years* 11 studio acquisitions in 5 years - tripling capacity, adding genres, and quadrupling revenue to $4B* Record Worldwide Studios achievements in scheduled delivery, fiscal responsibility, and operational efficiencyManaged development, operations, or business teams for six #1 entertainment franchises with lifetime revenues exceeding $35 Billion (Call of Duty, Tony Hawk, Guitar Hero, Skylanders, FIFA, Need for Speed). The 517 games on 37 different platforms of which Brian been a part amassed over 300 Game of The Year and 1400 Editor's Choice and Outstanding Achievement awards. Formerly an attorney at a top Canadian law firm, with business and law degrees from the University of Alberta. Served on several industry association boards and was named “Technology and New Media Entertainment Counsel of the Year” by The Association of Media & Entertainment Counsel.P&L management • High scale growth • M&A process & integration • Hit ratio optimization • Game dev't • Global operations • Government relations • Strategic planning & execution • Business development • UX • Cost optimization • Budgeting & forecasting • Process improvement • Performance metrics • Product line expansion • Business transformation • Team leadership & motivation • Cross-functional collaboration
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CeoSavvy Games GroupRiyadh, Sa -
CeoSavvy Games Group 2021 - PresentRiyadh, SaSavvy Games Group is a games and esports holding company formed with a mission to drive the long-term growth and development of esports and the wider games industry.Our company is dedicated to driving the growth of the sector globally, leading global games investment, enabling more game developers and technology innovators and facilitating broader, more equitable access.Savvy is a long-term investor, committed to empowering and enabling the strategies of the partners that we invest in. Savvy is comprised of five operating companies, and we are investing heavily in the games and esports industry through these five companies, all of which are focused on growing and strengthening the sector. -
CeoLottointeractive 2012 - PresentFounder of award-winning business creating skill-based real money mobile games for state lotteries and commercial iGaming operators. Produced four consecutive Top 3 ranked titles that dominated sales charts, over-indexed industry metrics by up to 290%, acquired 82% more players than the competition, and garnered nominations for numerous innovation and best product awards. Raised funds, built team, designed and produced games, drove business development with 30+ partners/eight government lotteries. Formed and led the industry lobby that preserved US online gaming by defeating "The Restoration of America's Wire Act" in the 113th and 114th US Congresses. -
Senior Vice President, Worldwide StudiosActivision 2006 - 2012Santa Monica, California, UsHead of WW Studios, responsible for $450M operating budget and 1800+ development personnel in 22 studios and offices in the US, Canada, UK, Ireland, the Netherlands, Argentina, India, and China.Managed all game development from portfolio planning and concept design to quality assurance, code release and customer service. Member of the Executive Leadership Team reporting to the President. Led the acquisition of eleven studios in five years and the design, implementation and execution of new systems, tools, processes, standards, KPI's and financial rigor; tripled capacity, added new genres, quadrupled revenue to $4 Billion. Implemented and improved financial controls and development and review processes to reduce product creation cost from 26% of revenue to 18% in two years, contributing to industry-leading margins of 30%. Led global government lobbying for industry tax incentives, securing tax credits ranging from 17.5% to 37.5%.Built and managed numerous studio and corporate teams; WW Studios, Greenlight, Central Design, Studio Ops, UX, First Party Relations, External Development, Project and Portfolio Planning, Customer Care, Purchasing, Talent & Casting Services, and many others, delivering: * Best-ever Activision and industry leading game ranking scores * Record on-time SKU delivery * Record product creation cost reduction/efficiency * Service Elite Award for customer service improvement (CRM Magazine)Led studio integration in the $8 Billion Activision/Vivendi merger as one of five Activision integration captains, exceeding merger and synergy goals. -
Vp, Planning And OperationsActivision 2004 - 2006Santa Monica, California, UsResponsible for studio operations, studio budgeting, product portfolio, product planning & development, resource planning, greenlight & product approvals, external development & acquisitions, central game design, worldwide localizations and first party relations. Planned, defined and drove the Activision five year portfolio plan and platform transition strategy, including content roadmap, technology, resource plan, and facilities. Drove annual franchise portfolio and SKU planning for 1100 employees across 22 cost centers. Directed external development relations, acquisition strategy & analysis, and outsourcing. Drove license and IP acquisition financial analysis.Oversaw studio financial analyses, business plans, budgets, and revenue models. Managed project budgets and related development issues. Oversaw negotiation of all 3rd party development agreements.Drove WW implementation of project and portfolio management enterprise software throughout Activision. Led studio facilities and real estate decisions worldwide.
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Director, Studio Planning, Microsoft Games StudiosMicrosoft 2002 - 2004Redmond, Washington, UsRecruited to build long-term studio vision, product portfolio, franchise plans, finance, marketing, partner relations, and license negotiations. Led pan-Microsoft games collaboration and planning for Xbox Live, MSN, Mobile Devices, the Zone, and XAE. Drove the Xbox sports strategy, financial analyses, franchise portfolio and product roadmap. Directed product objectives, features, and designs. Championed and implemented studio reorganization. Recruited top production talent. Staffed and trained new product planning and studio finance groups.Oversaw all financials, business plans, budgets, and revenue models. Negotiated all 3rd party development and software agreements.Drove the marketing strategy, positioning, messaging, and product launch priorities. Formed a market research group, managing customer, competitive and other research. Oversaw implementation into innovative product design and development. -
Director, Business AffairsElectronic Arts (Ea) 1996 - 2002Redwood City, Ca, UsRecruited to build Business Affairs and join the Studio Exec team, sharing responsibility for studio financial performance, product quality, game development, operations, organizational and technical development. Member of team that built the world's largest video game studio, quadrupling revenues to $430M. Reported to the Studio COO and the VP, Worldwide Business Affairs. Responsible for product planning, business affairs and development issues for 150 SKUs in team and extreme sports, racing, entertainment and outdoor titles. Co-managed the racing group, developing the strategic, revenue, and product plans. Oversaw creation of concept and design documents. Drove revenue forecasts, budgets, product plans, franchise extension strategies, and business models with EP’s, SVP of Production, and the CFO. Built and managed EA's largest Business Affairs group. Recruited and developed award-winning business affairs staff. Formed and led EA’s Worldwide Music Group. Developed the standard industry structure for licensed music in video games. Oversaw negotiation of 1000+ music, soundtrack, artist, celebrity and other entertainment deals.Renegotiated licenses with the NBA, NHL, MLB, NHLPA, MLBPA, and major car manufacturers, increasing margins by 6% in the baseball and racing businesses, and 12% in the hockey business.Drove the strategy, business model, and acquisition of 200 league and national team agreements in 73 countries for the FIFA European football business. Negotiated the first agreements for FIFA in Japan, Korea and Brazil, driving $50M in new annual revenue. Drove the acquisition of local IP for hockey in Europe and baseball in APAC, tripling hockey sales in Nordic and Eastern Europe, quintupling baseball revenues in Australia and Japan.
Brian Ward Skills
Brian Ward Education Details
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Mit Sloan School Of ManagementFundamentals Of Finance For The Technical Executive -
Canadian Securities InstituteIndustry Standards And Regulation
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University Of AlbertaLaw
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Alberta School Of Business, University Of AlbertaBusiness Administration
Frequently Asked Questions about Brian Ward
What company does Brian Ward work for?
Brian Ward works for Savvy Games Group
What is Brian Ward's role at the current company?
Brian Ward's current role is CEO.
What is Brian Ward's email address?
Brian Ward's email address is br****@****ive.com
What is Brian Ward's direct phone number?
Brian Ward's direct phone number is +131098*****
What schools did Brian Ward attend?
Brian Ward attended Mit Sloan School Of Management, Canadian Securities Institute, University Of Alberta, Alberta School Of Business, University Of Alberta.
What are some of Brian Ward's interests?
Brian Ward has interest in International Business, Home Improvement, Activision, Reading, Gourmet Cooking, Sports, Barack Obama, Home Decoration, Cooking, Electronics.
What skills is Brian Ward known for?
Brian Ward has skills like Video Games, Game Development, Game Design, Strategy, Mobile Devices, Social Games, Mobile Games, Strategic Partnerships, Monetization, Online Gaming, Digital Media, Casual Games.
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