Brian Delong Email & Phone Number

Lansdale, Pennsylvania, United States

• Providing a range of marketing expertise for agencies, franchises and client-side marketing teams related to:
• Brand Management
• Digital Marketing
• Paid Media
• Customer Strategy & Research

King Of Prussia, Pennsylvania, United States

• Marketing Director for The Goddard School preschool brand, a premium childcare provider with more than 550 locations nationwide generating $1bn annual revenue. With a focus on aligning strategy and mission with.
• Directed the company's brand refresh, redesigned the customer experience, and overhauled all marketing collateral.
• Increased conversion rates up to 44% with a new customer segmentation tool and interactive media.
• Achieved system-wide 82% NPS lifetime average and rank within the top 5% of companies.
• Recognized with the Philadelphia Business Journal’s Social Media Stars Award (2012) and as a Social Media Rising Star in Entrepreneur Magazine (2013) for The Goddard School brand. Show less

• Promoted to provide strategic oversight of media planning for 350+ franchisee locations across 57 DMAs. Built and led a team focused on optimizing integrated marketing, including traditional/digital media buys, digital.
• Built and developed a robust digital marketing team that included Google certified members.
• Led the transition from traditional media to an intentional integrated and omnichannel… Show more Promoted to provide strategic oversight of media planning for 350+ franchisee locations across 57 DMAs. Built and led a.
• Led the transition from traditional media to an intentional integrated and omnichannel approach, which significantly improving brand awareness, leads, and CPL.
• Implemented digital advertising technology and developed video-based ad creative for digital channels. Show less

• Developed a new role to manage all media plans and new school marketing with an emphasis on strategy and performance outcomes. Created the long-term integrated media strategy based on customer insights, which increased.
• Played a key role in growing system-wide occupancy overall through continued refinement of marketing campaigns and strategy.
• Improved support for franchisees through education, coaching, and standardization of marketing.
• … Show more Developed a new role to manage all media plans and new school marketing with an emphasis on strategy and performance outcomes. Created the long-term integrated media strategy based on customer insights.
• Optimized advertising spend and achieved all criteria for cost-per-point goals and KPIs. Show less

• Recruited to join Goddard Systems during a high-growth period, and oversaw new school advertising and opening processes.
• Established marketing plans and processes for opening new school franchisees (50 per year), and achieved a record-breaking opening occupancy and profitability.
• Introduced and optimized inaugural SEM (AdWords) and display campaigns.

• Media buyer for the in-house agency, managing all facets of 100 franchisees' advertising campaigns.
• Earned Employee of the Month for placing the #9 Cottman NASCAR in several high-profile events, including leading the ceremonial first lap at the annual Philadelphia International Cycling Classic.

Served as account manager for entire client list. Researched, negotiated, trafficked, monitored and developed reporting and optimized performance against KPIs for marketing, advertising, and public relations campaigns for clients in the home furnishings and franchising industries.

Mba, Business Administration And Management, General

Bachelor Of Arts (B.A.), Advertising, Marketing & Public Relations

Activities and Societies: Columnist for The Collegian, Daily Student Newspaper