Direct the strategy and execution of all marketing activities, including the drafting of marketing plans for print, digital and social media. With the creation of a content marketing plan and calendar of events, I’m able to increase efficiency, optimize processes and reduce production time for internal and external resources.Key Achievements:• Research, Implement and oversee reputation management for all aspects of the business, including legal directories and social media platforms.• Create and oversee email marketing solutions, and develop email drips for long-term lead generation.• Create and manage all print marketing initiatives, materials, magazine promotion, events and corporate communication.• Perform complete website SEO audits to discover opportunities to enhance organic web traffic.• Identify vertical markets and build lead generation solutions with landing pages and email nurture campaigns.• Created and continuously oversee implementation and development of Facebook Ads for brand awareness and lower cost lead generation.

Oversee the design and development initiatives working with wonderful clients. Specializing in web design, UI, UX, E-commerce, SEO and various online and offline marketing projects.Key Achievements:• Steer corporate strategy in both B2B and B2C markets to bolster visibility.• Conceptualize and implement key performance indicators and metrics to optimize growth campaigns.• Successfully curate brand and marketing stratagem to catalyze business development in target markets.

Directed the design team and creative marketing projects for the Videocom division of Vitec Group (contract).Key Achievements:• Project managed the Vitec Group's website rebuild initiative for potentially 8 sites. Incl. identifying needs, reviewing options, gathering resources, determining scope, UI/UX design and projecting an attainable timeline.• Designed and managed all creative projects, campaign development and online advertising initiatives for the Videocom division.• Managed global creative team from US, UK & Germany (incl. traveling to UK).• Developed and led engagement offerings via email, social media and trade show events.

Directed the strategic planning of digital and print marketing, corporate branding, and event planning initiatives. Facilitated internal and external audits to ensure conformance with all corporate goals, stakeholder targets, and revenue objectives. Supervised and oversaw a team consisting of marketing management and external contributors.Key Achievements: • Increased social media engagement by 230% by creating and implementing a more streamlined nurture process for announcements and updates. • Assumed full P&L accountability over an annual promotional budget of $1.2M. • Produced key performance indicators and market metrics to foster lead generation and maximize ROI.

Key Achievements:• Designed and managed all company creative• Collaborated on the corporate marketing plan• Developed and mentored creative team members• Designed trade show booths and event material• Develop and oversee all print, graphics, and desktop publishing initiatives• Developed projects to display all types of creative throughout offices• Researched and proposed streamlined creative processes, resources and technology• Responsible for locating and capturing new designers & freelancers

Managed a global team of contractors, designers, and cross-functional employees in daily marketing operations.Key Achievements: • Created and integrated user engagement and revenue optimization initiatives to raise profitability. • Played an instrumental role in the design, development, and roll-out of company web sites. • Instituted and maintained website analytics and tracking to monitor performance in targeted markets. • Augmented creative workflows through continuous improvement to existing practices. • Carried out a system-wide SharePoint implementation and achieved measurable success.

Oversaw corporate creative strategy and managed product branding activities.Key Achievements: • Led and directed UI for websites, content creation, and corporate identity. • Tackled strategic planning to enhance user engagement through multiple forms of media.

Directed and managed all digital and print marketing initiatives enterprise-wide. Governed the cultivation of marketing offers, e-mail campaigns, landing pages, and microsites. Key Achievements: • Successfully contributed to the implementation of revenue generation programs, such as B2B promotions, planning and opening of a wireless store, and affiliate marketing. • Devised and implemented UX, UI, and visitor flow for several domestic and international umbrella sites.